Demand Generation Manager

📌 Core Information

🔹 Job Title: Demand Generation Manager

🔹 Company: SPOTIO

🔹 Location: Addison, Texas, United States (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site twice a week)

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and optimizing full-funnel demand generation strategies to support pipeline and revenue targets.
• Collaborating closely with Sales, Marketing, and Product to create integrated demand generation programs.
• Owning and executing paid acquisition campaigns across multiple channels, including LinkedIn Ads and Google Ads.
• Managing marketing automation workflows and nurture sequences using tools like HubSpot, Salesforce, and Clay.
• Analyzing campaign performance and delivering insights to improve conversion and ROI.

ASSUMPTION: This role requires a strategic and results-driven marketer with deep expertise in B2B SaaS and a strong command of marketing technology tools.

📋 Key Responsibilities

✅ Develop, implement, and optimize full-funnel demand generation strategies to support pipeline and revenue targets.

✅ Own and execute paid acquisition campaigns, including LinkedIn Ads and Google Ads, with a focus on targeting key accounts and buyer personas.

✅ Design and manage multi-channel marketing campaigns across digital advertising, content syndication, email, direct mail, webinars, events, and the website.

✅ Collaborate with Sales leadership, SDRs, CX, and Product to ensure full-funnel alignment and campaign efficacy.

✅ Build and maintain marketing automation workflows and nurture sequences in tools like HubSpot, Salesforce, Clay, and intent data platforms.

✅ Continuously monitor and analyze campaign performance using Salesforce, HubSpot, and other reporting tools; deliver insights and recommendations that improve conversion and ROI.

✅ Oversee and optimize demand generation budgets, ensuring efficient resource allocation and maximum campaign impact.

✅ Support website optimization initiatives focused on user journey, CRO (conversion rate optimization), and SEO to drive quality inbound demand.

✅ Help manage and scale ABM programs tailored to high-value accounts within defined ICPs.

ASSUMPTION: This role requires a high level of cross-functional collaboration and a strong focus on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of experience in SaaS marketing, with a strong focus on demand generation and revenue growth.

Required Skills:

• Proven expertise in planning and executing LinkedIn Ads, Google Ads, and other digital advertising channels.
• Demonstrated success in running Account-Based Marketing (ABM) campaigns and aligning closely with Sales.
• Advanced knowledge of HubSpot, Salesforce, Clay, and B2B intent data providers.
• Proven ability to interpret data, build dashboards, and optimize for performance across the funnel.
• Strong written and verbal communication skills with the ability to collaborate cross-functionally and present to leadership.
• Self-starter with a test-and-learn mindset and the ability to thrive in a fast-paced, dynamic environment.
• Experience managing marketing budgets, forecasting campaign ROI, and reporting on revenue attribution.

Preferred Skills:

• Experience with marketing automation tools like HubSpot or Marketo.
• Familiarity with CRM systems like Salesforce or HubSpot CRM.
• Knowledge of marketing analytics tools like Google Analytics or Adobe Analytics.

ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong background in demand generation will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Demand Generation Manager with 5-10 years of experience in the B2B SaaS industry in Addison, Texas)

Benefits:

• $750 Learning and Development Stipend
• 401K with 3% company match
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 8 paid holidays
• 3 weeks of paid time off
• Voluntary benefits (pet insurance, legal, accident)
• 24/7 EAP - Free Professional Counseling Services

Working Hours: Full-time, with flexible hours and the option to work remotely two days a week.

ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits are subject to change and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and enterprise resources)

Founded: 2014 (Established company with a history of growth and success)

Company Description:

• SPOTIO is a leading field sales engagement platform that helps thousands of sales professionals worldwide increase activity, grow their pipeline, provide visibility, and crush sales goals.
• Ranked #1 on G2 reviews and named one of Dallas-Fort Worth's Best Places to Work by the Dallas Business Journal in 2024 and five times overall.
• Focused on providing a robust and easy-to-use solution for field sales teams to manage sales activity, increase sales rep productivity, and capture field sales insights.

Company Specialties:

• Sales tracking
• Territory management
• Field sales management
• Outside sales
• Sales prospecting
• Field sales engagement
• Activity management
• B2B sales
• Solar sales
• Outside sales automation
• Field sales software

Company Website: http://www.spotio.com

ASSUMPTION: SPOTIO is a well-established company with a strong focus on customer success and employee growth.

📊 Role Analysis

Career Level: Mid-level to senior (Based on experience requirements and role responsibilities)

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Hybrid (On-site twice a week, with flexible remote work options)

Growth Opportunities:

• Potential for career advancement within the Marketing department or other areas of the company.
• Opportunities to work on high-impact projects and contribute to the company's growth and success.
• Chance to develop skills in demand generation, marketing technology, and cross-functional collaboration.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (On-site twice a week, with remote work options)

Office Location(s): 5057 Keller Springs Rd, Suite 325, Addison, Texas 75001, US

Geographic Context:

• Addison, Texas is a suburb of Dallas-Fort Worth, offering a mix of urban and suburban living with a lower cost of living compared to major cities.
• The area is home to a thriving tech industry, with numerous startups and established companies.
• Addison is known for its vibrant dining scene, with a wide range of restaurants and bars.

Work Schedule: Full-time, with flexible hours and the option to work remotely two days a week.

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager to assess cultural fit and basic qualifications.
• In-depth interview with the marketing team to discuss role responsibilities, campaign strategies, and data-driven decision making.
• Final interview with the Head of Marketing to discuss career growth, company culture, and next steps.

Key Assessment Areas:

• Strategic thinking and demand generation expertise
• Data analysis and performance optimization skills
• Cross-functional collaboration and communication abilities
• Cultural fit and alignment with SPOTIO's values

Application Tips:

• Highlight relevant demand generation experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of SPOTIO's platform and market position.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic mindset, and ability to work collaboratively.

ATS Keywords: Demand Generation, B2B SaaS, LinkedIn Ads, Google Ads, Account-Based Marketing, Campaign Management, Salesforce, HubSpot, Data Analysis, Collaboration, Communication, Budget Management, Conversion Rate Optimization, SEO

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data-driven decision making, and cultural fit for the role and company.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Clay
• LinkedIn Ads
• Google Ads
• Intent data platforms (e.g., 6sense, Bombora)
• Google Analytics
• Adobe Analytics

ASSUMPTION: The candidate should have experience with marketing automation tools, CRM systems, and marketing analytics platforms.

👔 Cultural Fit Considerations

Company Values:

• Solve For the Customer - know their goals, business, and how we help customers achieve a 10x ROI
• Play to Win - we lead the way to victory through ownership, urgency, and competitive mindset
• Make it Great - be the best version of yourself for your family, team, customer and company
• We Know Where We Stand - open, honest, and timely feedback with clear visibility to the metrics that matter
• Relationships Matter - collaborate with team members, customers, and partners to accelerate success

Work Style:

• Data-driven and strategic
• Collaborative and cross-functional
• Results-oriented and focused on ROI
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of driving demand generation results in a B2B SaaS environment?
• Are you comfortable working collaboratively with cross-functional teams to ensure campaign efficacy and alignment with sales goals?
• Do you have a strong command of marketing technology tools and a test-and-learn mindset?

ASSUMPTION: Candidates who align with SPOTIO's values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing a high volume of campaigns across multiple channels and platforms.
• Balancing the need for strategic planning with the need for quick execution and optimization.
• Collaborating effectively with cross-functional teams, including Sales, Marketing, and Product.
• Adapting to a fast-paced, dynamic work environment with a focus on growth and innovation.

ASSUMPTION: The right candidate will be able to thrive in a fast-paced environment and manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on demand generation for a field sales engagement platform, with a strong emphasis on cross-functional collaboration and data-driven decision making.
• Compared to other demand generation roles in the B2B SaaS industry, this position offers a unique blend of strategic planning, campaign execution, and data analysis responsibilities.
• Career progression in this role could lead to opportunities in marketing leadership, product management, or other areas of the business.

ASSUMPTION: This role offers a unique opportunity to work on a cutting-edge platform in the field sales engagement space, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive qualified leads for a new product launch.
• Optimizing paid acquisition campaigns to improve conversion rates and reduce cost per acquisition.
• Collaborating with the product team to create targeted content assets that resonate with key buyer personas.

ASSUMPTION: The candidate should have experience with similar projects and be able to provide specific examples of their demand generation achievements.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy for the next 1-2 years and how this role fits into that plan?
• How does the marketing team collaborate with the sales team to ensure full-funnel alignment and campaign efficacy?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does SPOTIO support the professional development and growth of its employees?
• What are the biggest challenges facing the field sales engagement platform market, and how is SPOTIO positioned to address them?

ASSUMPTION: These questions will help the candidate assess the company's growth trajectory, team dynamics, and career development opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your demand generation experience and achievements, with a focus on B2B SaaS and digital advertising.
• Write a cover letter that demonstrates your understanding of SPOTIO's platform, market position, and the unique challenges and opportunities of this role.
• Prepare for the interview by researching SPOTIO's platform, market position, and competition, as well as the company's values and work style.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.