📌 Core Information
🔹 Job Title: Director of Channel Marketing
🔹 Company: BIG TEX TRAILER MANUFACTURING LLC
🔹 Location: ATW Corporate HQ - Addison, Texas, United States
🔹 Job Type: On-site
🔹 Category: Manufacturing
🔹 Date Posted: 2025-06-06
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing pricing strategies for ATW Trailers business unit
- Collaborating with various teams to maximize profitability and drive market share gains
- Conducting market research and financial analysis to inform pricing decisions
- Continuously improving pricing processes and tools
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Pricing Strategy Development: Develop and implement pricing strategies for the ATW Trailers business unit to align with the company's financial goals and market conditions. Conduct competitive analysis to identify pricing opportunities and threats and respond accordingly. Collaborate with pricing, marketing, product, and sales teams to develop general and promotional pricing strategies.
✅ Market Research and Analysis: Conduct market research to understand customer behavior, preferences, and trends. Analyze industry trends and economic conditions to inform pricing decisions. Monitor competitor pricing and adjust strategies accordingly.
✅ Financial Analysis: Perform financial analysis to assess the impact of pricing decisions on profitability. Develop pricing models and tools to support decision-making. Prepare reports and presentations for senior management on pricing performance and recommendations.
✅ Collaboration and Communication: Work closely with finance, marketing, product, sales, and operations teams to ensure pricing strategies are effectively implemented. Communicate pricing strategies and changes to relevant stakeholders. Provide training and support to sales teams on pricing policies and procedures.
✅ Continuous Improvement: Continuously evaluate and improve pricing processes and tools, including automation and intelligence tools. Stay updated on industry best practices and emerging trends in pricing.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in finance, business, economics, marketing, or a related field. A Master's degree or MBA is preferred.
Experience: 10 years of proven experience in pricing, financial analysis, or a related field.
Required Skills:
- Strong understanding of pricing strategies and financial analysis
- Proficiency in Microsoft Excel and other financial modeling tools (power BI)
- Excellent problem-solving and decision-making skills
- Ability to analyze complex data and provide actionable insights
- Strong attention to detail and accuracy
Preferred Skills:
- Proficiency in pricing software and tools
- Ability to work in a fast-paced and dynamic environment
- Strong organizational and project management skills
- Ability to attract, empower, retain, and develop top talent
ASSUMPTION: Candidates with a strong background in pricing, financial analysis, or a related field, along with relevant experience, are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is not disclosed. However, based on industry standards for a Director of Pricing in the manufacturing sector with 10+ years of experience, the estimated salary range is $120,000 - $160,000 per year.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on trailers
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break). Occasional overtime may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically focused on manufacturing and utility trailers.
Company Size: BIG TEX TRAILER MANUFACTURING LLC has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1982, with over 40 years of experience in the trailer manufacturing industry.
Company Description:
- Big Tex Trailers is the largest and fastest-growing professional-grade open trailer manufacturer in North America.
- The company offers exceptional customer service and creates genuine partnerships with dealers, contributing to its success.
- Big Tex sells its family of leading trailer brands through a diversified network of over 600 dealers nationwide.
Company Specialties:
- Manufacturing and Utility Trailers
Company Website: http://www.bigtextrailers.com
ASSUMPTION: Working at BIG TEX TRAILER MANUFACTURING LLC offers opportunities for career growth and development in a dynamic and expanding industry.
📊 Role Analysis
Career Level: This role is at the director level, requiring strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Director of Channel Marketing will report directly to the Vice President of Marketing and work closely with various teams, including pricing, marketing, product, sales, and operations.
Work Arrangement: This is an on-site position, with occasional remote work possible for qualified candidates.
Growth Opportunities:
- Potential advancement to Vice President or other senior leadership roles within the marketing department or the company.
- Expansion of responsibilities based on the company's growth and success.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional and collaborative work environment.
Office Location(s): Addison, Texas, United States
Geographic Context:
- The Addison office is located in the Dallas-Fort Worth metropolitan area, offering easy access to major highways and airports.
- The area provides a mix of urban and suburban living options, with a variety of cultural, entertainment, and recreational activities nearby.
- The cost of living in Addison is generally lower than in major metropolitan areas like New York or Los Angeles but higher than in some other parts of Texas.
Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break). Occasional overtime may be required.
ASSUMPTION: Working at the Addison office offers a professional and collaborative work environment, with easy access to major highways and airports, and a variety of cultural, entertainment, and recreational activities nearby.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and relevant team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Pricing strategy development and implementation
- Market research and analysis skills
- Financial analysis and modeling
- Collaboration and communication skills
- Problem-solving and decision-making abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant pricing, financial analysis, and marketing experience.
- Demonstrate your understanding of the trailer manufacturing industry and Big Tex Trailers' products and market position.
- Prepare for behavioral and situational interview questions focused on pricing strategy development, market research, and financial analysis.
- Showcase your ability to work effectively with cross-functional teams and communicate pricing strategies and changes to relevant stakeholders.
ATS Keywords: Pricing strategies, financial analysis, market research, pricing software, team collaboration, communication skills, problem-solving, decision-making, trailer manufacturing, utility trailers
ASSUMPTION: The application process for this role is competitive, and candidates with relevant pricing, financial analysis, and marketing experience, as well as strong problem-solving and communication skills, are likely to be successful.
🛠️ Tools & Technologies
- Microsoft Excel and Power BI
- Pricing software and tools (e.g., Vendavo, Zilliant, or similar)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Proficiency in Microsoft Excel, Power BI, and relevant pricing software and tools is required for this role. Familiarity with data analysis and visualization tools and project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer focus: Providing exceptional customer service and creating genuine partnerships with dealers
- Quality: Manufacturing high-quality, professional-grade trailers using advanced assembly and finishing processes
- Innovation: Continuously improving pricing processes and tools, including automation and intelligence tools
- Collaboration: Working effectively with cross-functional teams to maximize profitability and drive market share gains
Work Style:
- Fast-paced and dynamic environment
- Data-driven decision-making and continuous improvement
- Strong focus on teamwork and collaboration
- Results-oriented and actionable insights
Self-Assessment Questions:
- Do you have a strong understanding of pricing strategies and financial analysis, and are you comfortable working in a fast-paced and dynamic environment?
- Are you able to analyze complex data and provide actionable insights, and do you have strong attention to detail and accuracy?
- Do you possess excellent problem-solving and decision-making skills, and are you able to work effectively with cross-functional teams?
ASSUMPTION: Candidates who align with Big Tex Trailers' company values and work style, and who can demonstrate strong pricing, financial analysis, and teamwork skills, are likely to be successful in this role.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and flexibility
- Analyzing complex data and providing actionable insights can be challenging and time-consuming
- Collaborating with various teams may require strong communication and project management skills
- The cost of living in Addison, Texas, may be higher than in some other parts of Texas
ASSUMPTION: Candidates should be prepared to face these potential challenges and possess the necessary skills and adaptability to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on pricing strategy development and implementation within the trailer manufacturing industry.
- Compared to similar roles in other industries, this position requires a strong understanding of pricing strategies, financial analysis, and market research, as well as the ability to work effectively with cross-functional teams.
- Career progression in this role may lead to advancement to Vice President or other senior leadership roles within the marketing department or the company.
ASSUMPTION: This role offers a unique opportunity to specialize in pricing strategy development and implementation within the trailer manufacturing industry, with potential for career growth and advancement.
📝 Sample Projects
- Developing and implementing a new pricing strategy for a recently launched trailer model
- Conducting market research to identify pricing opportunities and threats in the utility trailer market
- Creating a financial analysis model to assess the impact of pricing decisions on profitability
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Director of Channel Marketing role at Big Tex Trailers.
❓ Key Questions to Ask During Interview
- Can you describe the current pricing strategies for Big Tex Trailers' trailer brands, and how this role will contribute to their evolution?
- How does the marketing team collaborate with the pricing, product, sales, and operations teams to maximize profitability and drive market share gains?
- What are the biggest challenges facing the trailer manufacturing industry, and how can this role help address them?
- What opportunities exist for growth and advancement within the marketing department or the company for someone in this role?
- How does Big Tex Trailers support the professional development and career growth of its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Paycom application portal
- Tailor your resume and cover letter to highlight relevant pricing, financial analysis, and marketing experience, as well as your ability to work effectively with cross-functional teams.
- Prepare for behavioral and situational interview questions focused on pricing strategy development, market research, and financial analysis.
- Showcase your ability to work effectively with cross-functional teams and communicate pricing strategies and changes to relevant stakeholders.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
