🔹 Job Title: Demand Generation Manager
🔹 Company: Cockroach Labs
🔹 Location: New York, NY
🔹 Job Type: Hybrid (3 office days per week)
🔹 Category: Software Development
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with remote flexibility)
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in B2B demand generation, with a focus on SaaS. The ideal candidate will have experience in developing creative, integrated campaigns and executing email marketing, webinars, social advertising, and content syndication programs.
✅ Design, plan, manage, and optimize integrated campaigns across multiple channels to generate pipeline revenue
✅ Create impactful email and nurture programs to improve conversion rates from leads to opportunities
✅ Manage webinar program with regular global webinars and support regional webinars across EMEA, APAC, and AMER
✅ Monitor and report campaign performance across relevant KPIs, including impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
✅ Ensure ongoing optimization and analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet sales targets
ASSUMPTION: The role requires strong reporting capabilities, with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of B2B demand generation experience in SaaS
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, familiarity with marketing automation platforms and CRM systems would be beneficial for this role. Additionally, knowledge of SQL and data visualization tools would be advantageous for analyzing campaign performance and making data-driven decisions.
Salary Range: $94,000 - $124,400 USD per year (based on company-provided range)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range provided is an annual anticipated base salary range for U.S. candidates. Actual salaries may vary based on factors such as a candidate's qualifications, geographic location, skills, experience, and competencies. In addition to the salary, the role is eligible for commission. The total rewards package also includes various benefits such as stock options, insurance plans, professional development funds, and wellbeing benefits.
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2015
Company Description:
Company Specialties:
Company Website: Cockroach Labs
ASSUMPTION: Cockroach Labs is a well-established company in the software development industry, with a strong focus on creating a highly evolved cloud-native, distributed SQL database. The company values diversity, inclusion, and collaboration, as reflected in its hybrid work model and commitment to fostering a positive work environment.
Career Level: Mid-level to senior-level marketing role
Reporting Structure: The Demand Generation Manager will likely report directly to the Head of Marketing or a similar role.
Work Arrangement: Hybrid (3 office days per week) with flexible remote work options
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to advance into a senior marketing role or management position. Additionally, the company provides access to professional development resources and funds to support continuous learning and skill development.
Office Type: Modern, collaborative office space with a focus on employee comfort and productivity
Office Location(s): 125 W 25th Street, New York, NY 10001, US
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The office environment at Cockroach Labs is designed to be modern, collaborative, and comfortable, with a focus on employee productivity and well-being. The location in the Flatiron District of New York City offers easy access to amenities, attractions, and public transportation, making it an ideal place to work for tech professionals.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B Demand Generation, SaaS, Email Marketing, Webinars, Social Advertising, Content Syndication, Reporting, Lead Nurturing, Marketing Automation, Web Analytics, Critical Thinking, Problem-Solving, Time Management, Communication, Marketing Campaign Development, Marketing Optimization
ASSUMPTION: The application process for this role is likely to involve a combination of online application submission, phone or video screens, and in-depth interviews with the marketing team and senior leadership. The company will assess candidates' marketing and campaign strategy development skills, data analysis and reporting abilities, cultural fit, problem-solving and critical thinking abilities, and communication and collaboration skills. Applicants should tailor their resumes and cover letters to highlight relevant marketing experience and skills and prepare for behavioral and situational interview questions that focus on their marketing experience and problem-solving abilities.
ASSUMPTION: The tools and technologies required for this role are likely to include marketing automation platforms, CRM systems, SQL and data visualization tools, email marketing platforms, social media management tools, and webinar platforms. Familiarity with these tools and technologies will be essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Cockroach Labs values a customer-centric, inclusive, and collaborative work environment, with a focus on data-driven decision-making, agility, and results-oriented outcomes. Candidates should assess their fit with these values and work styles, as well as their experience and comfort with data-driven marketing strategies and collaborative, agile work environments.
ASSUMPTION: This role may present challenges in managing multiple marketing channels and campaigns simultaneously, working with cross-functional teams and stakeholders, occasional travel, and keeping up with industry trends and best practices. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
ASSUMPTION: This role may require more experience in developing and executing integrated marketing campaigns across multiple channels than similar demand generation roles in SaaS. Additionally, the well-established nature of Cockroach Labs and its focus on creating a highly evolved cloud-native, distributed SQL database may offer more opportunities for growth and career development than similar roles at smaller or less established companies. The role may also offer more opportunities for collaboration and cross-functional work than similar roles at larger, more siloed organizations.
ASSUMPTION: These sample projects provide an overview of the types of marketing campaigns, email nurture programs, and webinar programs that the Demand Generation Manager may be responsible for developing and executing. The specific projects and initiatives will depend on the company's goals, priorities, and target audience.
ASSUMPTION: These key questions provide an opportunity for candidates to assess the fit of the role and the company with their career goals, as well as to gain insights into the marketing team's structure, priorities, and challenges. Candidates should tailor their questions to the specific role and company, demonstrating their interest and enthusiasm for the opportunity.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.