📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: EcoVadis
🔹 Location: Toronto, Ontario, Canada & London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (Remote OK, with office presence required)
🚀 Job Overview
Key aspects of this role include:
- Scaling LinkedIn Ads and Google Paid Search to drive enterprise pipeline and SQLs
- Optimizing bidding, targeting, and creatives for improved conversion and ROI
- Developing full-funnel acquisition strategies aligned with enterprise sales cycles
- Managing a six-to-seven-figure budget with a focus on efficiency and impact
- Collaborating with sales to engage C-level buyers with tailored ABM strategies
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have experience in B2B SaaS and a passion for ESG initiatives.
📋 Key Responsibilities
✅ Demand Gen, Paid Media & Growth Strategy:
- Scale LinkedIn Ads and Google Paid Search to drive enterprise pipeline and SQLs
- Optimize bidding, targeting, and creatives for improved conversion and ROI
- Develop full-funnel acquisition strategies aligned with enterprise sales cycles
- Manage a six-to-seven-figure budget with a focus on efficiency and impact
- Conduct incrementality tests and refine strategies based on performance data
- Stay ahead of platform updates, best practices, and emerging trends
✅ Conversion & Funnel Optimization:
- Improve landing pages, lead forms, and ad experiences to increase conversions
- Use intent data to refine targeting and improve lead quality
- Build retargeting and nurture campaigns to accelerate deal velocity
✅ ABM & Executive Targeting:
- Execute 1:1 and 1:few ABM campaigns via LinkedIn and Google
- Partner with Sales to engage C-level buyers with tailored strategies
- Use LinkedIn and intent data to target high-value enterprise accounts
✅ Measurement & Optimization:
- Actively participate in attribution strategy to track impact on pipeline and revenue
- Optimize Cost per SQL, Cost per Opportunity, and ROAS
- Refine lead scoring and nurture workflows with RevOps
ASSUMPTION: This role requires a data-driven approach to optimize performance and drive growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years in demand generation or growth marketing within B2B SaaS
Required Skills:
- Proven experience building and scaling demand generation programs that drive pipeline growth
- Hands-on expertise in SEM, paid social, ABM, and marketing automation tools (HubSpot, Marketo, Pardot)
- Strong analytical skills, including attribution modeling and budget optimization for ROI
Preferred Skills:
- Background in enterprise B2B SaaS and a passion for ESG initiatives
ASSUMPTION: Candidates with experience in enterprise B2B SaaS and a passion for ESG initiatives will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for mid-senior level demand generation roles in Toronto and London)
Benefits:
- Casual and friendly work environment
- International atmosphere
- GRSP and TFSA matching programs
- Health, Wellness, and Dental Benefits
- Life Insurance, Critical Illness, Accidental Death, Long-term, and Short-term Disability Insurance
- Flexi-time
- Home office allowance program
- Work from home & work from anywhere policy
- Employee referral bonus policy
- Paid employee volunteer day
- Access to E-learning platform
- Virtual and in-person team-building events
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level demand generation roles in Toronto and London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: EcoVadis is a leading provider of business sustainability ratings. They help companies analyze data and build sustainability scorecards to identify and monitor environmental, social, and ethical risks.
Company Size: EcoVadis has 1,700+ employees worldwide, with a growing presence in Toronto and London.
Founded: EcoVadis was founded in 2007 and has since grown into a global leader in business sustainability ratings.
Company Description:
- EcoVadis is committed to guiding all companies toward a sustainable world
- Their solutions are backed by an international team of experts and powerful technology
- They analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social, and ethical risks
Company Specialties:
- Business Sustainability Ratings
- ESG Initiatives
- Data Analysis
- Risk Management
Company Website: https://ecovadis.com/
ASSUMPTION: EcoVadis is a well-established company with a strong commitment to sustainability and a global presence.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Director of Growth Marketing
Work Arrangement: Hybrid (Remote OK, with office presence required)
Growth Opportunities:
- Potential to grow into a leadership role as the demand generation function expands
- Opportunities to work on international projects and collaborate with global teams
- Chance to make a significant impact on the company's growth and sustainability initiatives
ASSUMPTION: This role offers excellent growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: EcoVadis has offices in Toronto and London, with a hybrid work arrangement
Office Location(s): 4773 Yonge St, 5E, Toronto, Ontario, Canada & 140 W 124th St, APT 5A, New York, NY 10027, US
Geographic Context:
- Toronto, Canada: A multicultural city with a thriving tech industry and a strong focus on sustainability
- London, United Kingdom: A global financial hub with a vibrant tech scene and a growing commitment to sustainability
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the Director of Growth Marketing and other team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical expertise in demand generation and paid media
- Collaboration and communication skills
- Alignment with EcoVadis' mission and values
Application Tips:
- Highlight your experience in B2B SaaS and any involvement in ESG initiatives
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
ATS Keywords: Demand Generation, Paid Media, LinkedIn Ads, Google Paid Search, ABM, B2B SaaS, ESG Initiatives, Marketing Automation, ROI, Attribution Modeling, Budget Optimization
ASSUMPTION: EcoVadis uses an Applicant Tracking System (ATS) to filter resumes based on relevant keywords. Including these keywords in your resume can increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- LinkedIn Ads
- Google Paid Search
- HubSpot, Marketo, or Pardot
- Attribution modeling tools (e.g., Google Analytics, Adobe Analytics)
- ABM platforms (e.g., Engagio, Demandbase)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Work smart, have fun, and make an impact
- Guide all companies toward a sustainable world
- Collaborate and innovate
Work Style:
- Data-driven and results-oriented
- Collaborative and inclusive
- Adaptable and open to feedback
Self-Assessment Questions:
- How have you used data to optimize demand generation campaigns in the past?
- Can you describe a time when you had to adapt your strategy due to changing market conditions?
- How do you approach collaboration and communication with cross-functional teams?
ASSUMPTION: Candidates who align with EcoVadis' values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Managing a large budget and optimizing ROI in a fast-paced, growing organization
- Collaborating effectively with sales teams to drive enterprise pipeline growth
- Staying up-to-date with platform updates, best practices, and emerging trends in paid media
- Balancing strategic thinking with hands-on execution in a hybrid work environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a data-driven approach.
📈 Similar Roles Comparison
- Unlike traditional sales-led organizations, EcoVadis is investing heavily in marketing and demand generation to drive growth
- This role offers a unique opportunity to shape and scale a growing demand generation function in a global company
- Career progression in demand generation at EcoVadis could lead to leadership roles as the function expands
ASSUMPTION: This role offers a unique opportunity to make a significant impact on a growing company's demand generation function.
📝 Sample Projects
- Developing and executing a full-funnel acquisition strategy for a new enterprise market
- Optimizing LinkedIn Ads and Google Paid Search campaigns to improve conversion and ROI
- Collaborating with sales to engage C-level buyers with tailored ABM strategies
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role.
❓ Key Questions to Ask During Interview
- How does EcoVadis support the growth and development of its demand generation team members?
- Can you describe the company's approach to ABM and how this role fits into that strategy?
- How does EcoVadis measure the success of its demand generation campaigns, and how can I contribute to improving those metrics?
- What are the biggest challenges facing the demand generation function at EcoVadis, and how can this role help address them?
- How does EcoVadis support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in demand generation, paid media, and B2B SaaS
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Follow up with the hiring team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
