📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: Fellow Insights Inc
🔹 Location: Montreal, Quebec (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Orchestrating multi-channel campaigns to drive pipeline growth
- Managing the full funnel from top-of-funnel awareness to bottom-of-funnel conversion
- Collaborating with cross-functional teams to ensure cohesive messaging and optimal performance
- Analyzing campaign performance and optimizing conversion rates
- Staying up-to-date with AI and marketing trends to bring fresh thinking and innovation to programs
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and demand generation strategies. Familiarity with AI and marketing technology trends is a plus.
📋 Key Responsibilities
✅ Orchestrate campaigns across all channels to ensure cohesive messaging and optimal performance
✅ Manage the full funnel, from top-of-funnel awareness to bottom-of-funnel conversion, with clear ownership of pipeline goals
✅ Develop and execute signal-based and lifecycle campaigns that drive qualified leads through free trials and demo bookings
✅ Partner with Product Marketing and Sales to craft integrated campaigns that align with go-to-market strategies
✅ Work closely with Content to drive distribution, from content ideation to campaign execution
✅ Find, evaluate, and manage co-marketing, sponsorship, and advertising opportunities that put Fellow in front of the right audiences
✅ Analyze and report on campaign performance, optimize conversion rates, and ensure we’re on track to hit revenue targets
✅ Design and run experiments to test new audiences, messages, and tactics
ASSUMPTION: This role requires strong analytical skills and a data-driven mindset to continuously improve campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in demand generation or growth marketing in a B2B SaaS or startup environment
Required Skills:
- Proven track record of developing multi-channel campaigns that deliver predictable results
- Strong communication skills, with experience working cross-functionally with sales and customer success
- Familiarity with marketing technology and tools
- Ability to self-direct and work well with autonomy
Preferred Skills:
- Experience with AI and marketing trends
- Fluency in French
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong understanding of demand generation strategies are preferred.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a mid-level marketing role in Montreal)
Benefits:
- Competitive compensation package
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Flexible work arrangements
- Paid time off and company holidays
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Montreal. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: Small to Medium (51-200 employees)
Founded: 2017
Company Description:
- Fellow is a Series A venture-backed startup focused on transforming meetings with AI-powered meeting assistance and note-taking
- The company offers a meeting productivity platform with a wide set of customers, including Shopify, Hubspot, and Warner Media
- Fellow is a remote-first organization with offices and coworking spaces in Ottawa, Montreal, and Toronto
Company Specialties:
- AI Meeting Assistant and Note Taker
- Meeting Productivity Platform
- Remote Work Solutions
Company Website: http://fellow.app
ASSUMPTION: Fellow is a growing startup with a strong focus on innovation and technology. The company values curiosity, resourcefulness, and a proactive approach to work.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: The Demand Generation Manager will report directly to the Head of Growth
Work Arrangement: Remote OK, with flexible hours and the option to work from one of the company's offices or coworking spaces
Growth Opportunities:
- As the company grows, there will be opportunities for the Demand Generation Manager to take on more responsibility and advance their career
- The role offers the chance to work closely with various teams and gain experience in different aspects of marketing
- Fellow values internal mobility and encourages employees to explore different roles within the company
ASSUMPTION: This role offers a unique opportunity to join a growing startup and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-first with offices and coworking spaces in Ottawa, Montreal, and Toronto
Office Location(s): Ottawa, Montreal, and Toronto
Geographic Context:
- Montreal is the second-largest city in Canada and the largest city in the province of Quebec
- The city is known for its vibrant culture, arts, and festivals
- Montreal is a bilingual city, with French being the official language and English being widely spoken
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: Montreal offers a high quality of life with a low cost of living compared to other major Canadian cities. The city's bilingual nature provides an opportunity for candidates to use their language skills in the workplace.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-depth behavioral and skills-based interview with the hiring manager
- Final interview with the Head of Growth
- Background check and reference check
Key Assessment Areas:
- Campaign development and execution skills
- Data analysis and reporting skills
- Cross-functional collaboration and communication skills
- Problem-solving and critical thinking skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with multi-channel campaigns and demand generation strategies
- Showcase your ability to analyze data and optimize campaign performance
- Demonstrate your strong communication skills and ability to work well with cross-functional teams
- Prepare questions to ask the interviewer about the company's growth plans and the team's priorities
ATS Keywords: Demand Generation, Campaign Management, Lead Nurture, Marketing Technology, Cross-Functional Collaboration, Content Distribution, Performance Analysis, Experimentation, AI Trends, B2B Marketing, Growth Marketing, Remote Work, Autonomy, Proactive Communication, Pipeline Growth, Multi-Channel Campaigns
ASSUMPTION: Fellow uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: We embrace a growth mindset and are always eager to learn and improve
- Resourcefulness: We find creative solutions to challenges and make the most of the resources available to us
- Proactivity: We take initiative and are proactive in our approach to work
Work Style:
- Remote-first with flexible hours and the option to work from one of the company's offices or coworking spaces
- Collaborative and cross-functional, with a strong emphasis on communication and teamwork
- Data-driven and results-oriented, with a focus on continuous improvement
Self-Assessment Questions:
- Do you embrace a growth mindset and actively seek out new learning opportunities?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative, cross-functional environment and enjoy working with diverse teams?
ASSUMPTION: Fellow values candidates who are curious, resourceful, and proactive. The company's remote-first work environment requires strong communication skills and the ability to work well with autonomy.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple campaigns simultaneously
- The company is growing rapidly, which can present challenges in terms of keeping up with the pace of change
- The role may require occasional travel to attend industry events or meet with clients
- The remote work environment may present challenges in terms of communication and collaboration
ASSUMPTION: These challenges can be mitigated by strong time management skills, effective communication, and a proactive approach to work.
📈 Similar Roles Comparison
- Demand Generation Manager vs. Marketing Manager: The Demand Generation Manager role focuses specifically on driving pipeline growth and generating demand, while the Marketing Manager role has a broader scope, including brand management and market research
- B2B SaaS vs. B2C: The B2B SaaS market is more niche and requires a deeper understanding of the target audience and their pain points. B2C marketing is more focused on mass market appeal and brand awareness
- Startup vs. Enterprise: Startups offer more autonomy and the opportunity to make a significant impact on the company's success. Enterprise-level roles may offer more stability and resources but less autonomy and the opportunity for growth
ASSUMPTION: This role is unique to Fellow and offers a rare opportunity to join a growing startup and make a significant impact on the company's success.
📝 Sample Projects
- Developing a multi-channel campaign to launch a new product feature and drive user adoption
- Collaborating with Product Marketing to create a targeted account-based marketing (ABM) campaign for enterprise customers
- Designing and executing an experiment to test a new messaging framework and optimize conversion rates
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Demand Generation Manager may work on, but the specific projects will vary depending on the company's priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- What are the company's growth plans for the next 1-2 years, and how does this role fit into those plans?
- What are the team's priorities for the first 30-60-90 days, and how can I contribute to those goals?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in the day-to-day work environment?
- How does the company measure the success of its demand generation campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company and practicing common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions
- If you are offered the position, consider negotiating your salary and benefits package to ensure it meets your expectations
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
