📌 Core Information
🔹 Job Title: Demand Generation Manager, AMER
🔹 Company: Autodesk
🔹 Location: Montreal, QC, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel marketing campaigns to nurture prospects into customers
- Collaborating with internal stakeholders to optimize campaign performance and ensure effective execution
- Analyzing campaign performance metrics and deriving actionable insights
- Managing marketing budgets and vendor relationships to maximize ROI
ASSUMPTION: This role requires a strong background in demand generation, project management, and stakeholder communication. Familiarity with marketing automation tools and CRM systems is also expected.
📋 Key Responsibilities
✅ Develop and execute multi-channel marketing campaigns, including email and webinar channels, to guide prospects through the funnel and convert them into satisfied customers
✅ Initiate and execute campaigns with internal stakeholders, planning optimization and growth opportunities through A/B and multivariate tests
✅ Manage demand generation activities, communicate with internal and external stakeholders, and guide creative, copy, and development teams to produce cohesive and logical brand stories
✅ Analyze campaign performance to optimize content for webinar and email channels, and report on key metrics such as open rates, click-throughs, unsubscribes, and lead conversion
✅ Collaborate with internal and external stakeholders to ensure successful execution of various campaign activities, and present campaign performance reports in a clear and concise manner
ASSUMPTION: This role requires strong analytical skills, excellent communication and collaboration skills, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in developing and executing targeted multi-channel marketing campaigns
Required Skills:
- Proven experience in managing email campaigns and planning optimization through A/B and multivariate tests
- Strong project management skills, particularly in campaign management and stakeholder communication
- Proficiency in analyzing campaign performance metrics and deriving actionable insights
- Excellent communication and collaboration skills for working with internal and external stakeholders
- Ability to develop and execute industry-focused marketing strategies to achieve sales objectives and increase sales leads
- Experience collaborating with worldwide, divisional, and regional teams to ensure effective regional campaigns
- Ability to work with distributors and resellers to maintain consistent messaging, manage MDF, and align marketing programs with sales objectives
- Proficiency in creating and adapting marketing collateral, toolkits, and campaigns for target customer segments
- Experience managing marketing budgets and vendor relationships, monitoring the effectiveness of resource allocation, and maximizing ROI of all programs
Preferred Skills:
- Fluency in French
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with CRM systems (e.g., Salesforce)
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM systems is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the software industry)
Benefits:
- Annual Cash Bonuses
- Commissions (for sales roles)
- Stock Options or Long-Term Incentive Cash Grants
- Comprehensive Benefits Package
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the software industry. Actual compensation may vary based on the candidate's experience and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Autodesk operates in the software industry, specializing in 3D design, engineering, and entertainment software. The company serves various industries, including architecture, engineering, construction, manufacturing, and media and entertainment.
Company Size: Autodesk is a large company with over 10,000 employees worldwide. This size allows for diverse opportunities and a well-established infrastructure.
Founded: 1982, in San Rafael, California
Company Description:
- Autodesk is changing how the world is designed and made, empowering innovators everywhere to solve challenges big and small
- The company's technology spans architecture, engineering, construction, product design, manufacturing, and media and entertainment
- Autodesk software helps customers design and make a better world for all, with over 100 million people using its software worldwide
Company Specialties:
- 3D Design Software and Technology
- Digital Prototyping
- Sustainable Design Software
- Media & Entertainment
- Consumer Software
- PLM (Product Lifecycle Management)
- Cloud and Mobile
Company Website: http://www.autodesk.com
ASSUMPTION: Autodesk is a well-established company with a strong global presence and a reputation for innovation in the software industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in demand generation and marketing.
Reporting Structure: The Demand Generation Manager reports directly to the Marketing Director and works closely with various internal stakeholders, including growth, content, product marketing, and marketing operations teams.
Work Arrangement: This role is open to remote work, with the expectation of occasional travel for meetings and events.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the marketing department
- Opportunities to work on diverse campaigns and projects, gaining experience in various aspects of marketing
- Possibility to collaborate with cross-functional teams, expanding knowledge and skillset
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Autodesk's Montreal office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 10 Rue Duke, Montreal, QC, Canada
Geographic Context:
- Montreal is a multicultural city with a vibrant arts and culture scene, offering a high quality of life
- The city has a humid continental climate, with warm summers and cold, snowy winters
- Montreal is a bilingual city, with French as the official language and English widely spoken
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The Montreal office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Alignment with Autodesk's company values and culture
Application Tips:
- Highlight relevant experience and achievements in demand generation and marketing campaigns
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
- Research Autodesk's company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Demand Generation, Marketing Campaigns, Email Marketing, Webinar, Campaign Performance, Stakeholder Communication, Marketing Strategy, Marketing Budget, Vendor Management, CRM, Marketing Automation
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with proven experience in demand generation and marketing campaigns.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Webinar platforms (e.g., GoToWebinar, Zoom Webinar)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation tools and CRM systems is highly desirable for this role, as they are essential for managing and optimizing marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer Success
- One Autodesk
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-driven
Self-Assessment Questions:
- How have you demonstrated innovation in your previous marketing campaigns?
- Can you provide an example of a time when you used data to drive a marketing decision, and what was the outcome?
- How do you handle feedback and criticism, and how have you used it to improve your marketing strategies?
ASSUMPTION: Autodesk values candidates who are innovative, data-driven, and customer-focused, with a collaborative and adaptable work style.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the latest marketing trends and technologies
- Balancing the need for creativity and innovation with the need for consistent branding and messaging
- Working effectively in a remote or hybrid work environment
ASSUMPTION: These challenges are common in marketing roles, particularly in a large, global organization like Autodesk.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position may have a broader scope, requiring experience in multiple marketing channels and a strong background in project management
- In the software industry, demand generation roles often focus on driving product adoption and customer retention, with a strong emphasis on data analysis and optimization
- Career progression in demand generation typically follows a path from specialist to manager to director, with opportunities to specialize in specific industries or marketing channels
ASSUMPTION: This role is similar to other demand generation roles in the software industry, with a focus on driving customer acquisition and retention through targeted marketing campaigns.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new software product, resulting in a 20% increase in sales leads
- Optimizing email marketing campaigns to improve open rates and click-throughs by 15%, leading to a 10% increase in lead conversion
- Collaborating with the product marketing team to create targeted content for a webinar series, resulting in a 30% increase in attendance and a 20% increase in lead generation
ASSUMPTION: These sample projects demonstrate the types of initiatives and outcomes expected in this role, with a focus on driving customer acquisition and retention through targeted marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits into it?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does Autodesk support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Autodesk foster a culture of innovation and continuous learning in its marketing department?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the marketing department's priorities, and Autodesk's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in demand generation and marketing campaigns
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
- Research Autodesk's company culture and values, and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
