Demand Generation Manager, APAC

📌 Core Information

🔹 Job Title: Demand Generation Manager, APAC

🔹 Company: Sendbird

🔹 Location: Seoul, Seoul, South Korea

🔹 Job Type: Full-time

🔹 Category: 🎯 Demand Generation

📌 Essential Job Details

🚀 Job Overview

As the Demand Generation Manager for APAC at Sendbird, you will be responsible for developing and executing integrated marketing campaigns to generate high-quality leads and expand Sendbird's customer base throughout the Asia-Pacific region, with specific focus on Korea, Japan, and Southeast Asia. You will collaborate with marketing and sales teams to create targeted programs that engage prospects throughout the buyer's journey, drive conversions, and contribute to revenue growth in these strategic markets.

ASSUMPTION: Based on the job description, this is a strategic marketing role with significant responsibility for regional market development and pipeline growth that requires both tactical execution and strategic planning abilities.

📋 Key Responsibilities

• ✅ Develop and execute regional marketing plans aligned with global corporate strategy, tailored for specific channels, languages, audiences, and programs in Korea, Japan, and Southeast Asia
• ✅ Collaborate with content teams to create compelling assets optimized for demand generation
• ✅ Plan and execute integrated marketing campaigns including trade shows, private dinners, webinars, email marketing, and digital advertising to help meet APAC pipeline objectives
• ✅ Measure, report, and optimize campaign performance, while effectively communicating plans and results to organizational stakeholders
• ✅ Monitor industry trends, competitor activities, and emerging technologies in the communication ecosystem to identify new demand generation opportunities
• ✅ Leverage market research to develop region-specific marketing strategies

🎯 Required Qualifications

Education: Not specified

Experience: Minimum 5 years of experience in demand generation, preferably within B2B SaaS markets

Skills:

• Proven ability to develop and execute successful demand generation campaigns
• Experience marketing to product managers, customer experience professionals, and C-suite
• Proficiency with marketing automation platforms, CRM systems, and analytics tools
• Strong analytical mindset for data interpretation and data-driven decision making
• Content creation abilities across various marketing channels
• Excellent project management and organizational skills
• Fluent Korean and business-level English required
• Additional language skills (Japanese, Malay, or Bahasa) highly valued
• Willingness to travel within the APAC region

ASSUMPTION: While a specific educational requirement isn't mentioned, this role typically requires a bachelor's degree in Marketing, Business, Communications, or a related field based on the seniority level and skill requirements.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Silicon Valley equity program (1-year cliff)
• Hybrid work policy with flexible hours
• "Be Your Best Self" allowance: 3.9 million won (prorated by start date) for professional development, fitness, mental health services, etc.
• Language learning benefit: up to 3.6 million won annually
• Weekly office lunches and monthly team building budget
• Commuting cost support and free parking at Seolleung office
• Comprehensive group insurance covering employees, spouses, and children
• Medical checkup support, including MRI and genetic testing (employee and one family member)
• Seven additional paid holidays beyond annual leave
• Latest work devices (MacBook Pro and role-specific equipment)
• Unlimited snack bar with diverse refreshments
• 12-week paid parental leave for both mothers and fathers
• Additional support for congratulations and condolences

Industry Comparison: The benefits package appears comprehensive and competitive for tech companies in South Korea, with some unique offerings like the substantial professional development allowance and language learning support that exceed regional standards.

ASSUMPTION: Based on the seniority and scope of this marketing role in Seoul, the salary is likely competitive within the South Korean tech industry for demand generation leadership positions, though specific figures are not provided.

📌 Applicant Insights

🔍 Company Context

Industry Position: Sendbird is a technology company specializing in communication APIs and solutions, enabling businesses to integrate chat, voice, and video capabilities into their applications.

Company Size: Not specified

Company Stage: Growth-stage technology company with global operations and specific focus on APAC market expansion

ASSUMPTION: Based on the sophisticated benefits structure, equity program, and regional expansion efforts, Sendbird appears to be a well-funded growth-stage technology company, likely with venture capital backing. The company seems to be in active expansion mode in the APAC region.

📊 Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not specified, but likely reports to a marketing director or head of APAC marketing

Team Size/Composition: Not specified

Growth Opportunities: Potential career paths could include advancement to Senior Demand Generation Manager, Marketing Director for APAC, or specialized roles in digital marketing leadership

ASSUMPTION: This appears to be a strategic individual contributor role with significant autonomy and responsibility for the APAC region. The position likely works across multiple teams and may have dotted-line reporting to both regional and global marketing leadership.

🌍 Location & Work Environment

Office Type: Hybrid work model with flexibility

Geographic Context: Seoul is a major technology hub in Asia with a vibrant startup ecosystem. The Seolleung area is a premium business district with excellent transportation links.

Work Schedule: Flexible work hours with a hybrid model requiring approximately three days per week in office for employees living within one-hour commute

Regional Considerations: The role involves marketing across diverse APAC markets with distinct cultural and language requirements, particularly in Korea, Japan, and Southeast Asia. Regional travel will be necessary.

ASSUMPTION: The company's "Future of Work" policy suggests a balanced approach that values both in-person collaboration and remote flexibility, with attendance requirements determined based on residence location, team needs, and work responsibilities.

💼 Interview & Application Insights

Typical Process: For marketing roles at this level, candidates can typically expect multiple interview rounds including initial screening, marketing team interview, potential case study or marketing plan presentation, and final leadership interview

Key Assessment Areas:

• Previous demand generation campaign results and metrics
• Understanding of APAC markets, particularly Korea, Japan, and Southeast Asia
• Experience with B2B marketing strategies and tools
• Analytical capabilities and data-driven decision making
• Cross-cultural communication abilities
• Language proficiency in Korean and English (potentially other regional languages)

Application Tips:

• Highlight specific campaign metrics and results from previous demand generation work
• Showcase any experience with APAC regional marketing strategies
• Emphasize multicultural marketing experience and language skills
• Demonstrate familiarity with B2B SaaS marketing approaches

ATS Keywords: demand generation, APAC marketing, lead generation, B2B SaaS, marketing automation, CRM, campaign management, Korean, English, multicultural marketing, pipeline development, digital marketing, field marketing, webinar, event marketing

ASSUMPTION: These insights are based on standard practices for senior marketing roles in technology companies and may vary based on Sendbird's specific hiring processes.

🛠️ Tools & Technologies

• Marketing automation platforms
• CRM systems
• Analytics and reporting tools
• Content management systems
• Digital advertising platforms
• Email marketing tools
• Webinar and virtual event platforms
• Project management software

ASSUMPTION: While specific platforms aren't named in the job description, proficiency with standard marketing technology stack is implied. For B2B SaaS companies, this typically includes tools like Marketo, HubSpot, Salesforce, Google Analytics, and various advertising platforms.

👔 Cultural Fit Considerations

Company Values: Sendbird emphasizes diversity and inclusion, collaborative teamwork, and work-life balance based on their "Future of Work" policy and benefits structure

Work Style: The role requires both independent strategic thinking and collaborative execution, with emphasis on data-driven decision making and cross-functional teamwork

Self-Assessment:

• Are you comfortable working across diverse cultural contexts in the APAC region?
• Do you thrive in a growth-stage company environment that may require flexibility and adaptability?
• Can you balance strategic planning with hands-on campaign execution?
• Are you willing to travel within the APAC region as needed?
• Do you have the language skills necessary to operate effectively in key markets?

ASSUMPTION: Based on the job description's emphasis on diversity, hybrid work, and cross-market functionality, Sendbird appears to value adaptability, cultural intelligence, and balanced autonomy. The company seems to blend global tech company culture with regional sensitivity.

⚠️ Potential Challenges

• Managing marketing efforts across diverse markets with different languages, cultural contexts, and business practices
• Balancing global corporate strategy with regional market needs and preferences
• Coordinating with cross-functional teams potentially spread across different time zones
• Creating integrated campaigns that work effectively across various countries and channels
• Measuring and attributing marketing impact across different regional markets
• Regional travel requirements may involve significant time away from home base

ASSUMPTION: These challenges are inferred from the regional nature of the role and the diverse markets mentioned in the job description. The actual complexity will depend on Sendbird's specific market presence and organizational structure.

📈 Similar Roles Comparison

This Demand Generation Manager role differs from other marketing positions in several ways:

• vs. Regional Marketing Manager: More focused on lead generation and pipeline development rather than general brand marketing
• vs. Digital Marketing Manager: Broader channel responsibility including field marketing and events, not just digital platforms
• vs. Field Marketing Manager: Includes integrated campaign development across both digital and in-person channels
• vs. Product Marketing Manager: Concentrates on generating demand rather than positioning products or supporting product launches
• vs. Global Demand Generation Manager: Specialized focus on APAC regional markets with relevant language and cultural requirements

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.

📝 Sample Projects

• Developing a localized webinar series targeting product managers in key APAC markets
• Creating an integrated field marketing plan for major technology conferences in Korea, Japan, and Southeast Asia
• Building automated email nurture campaigns in multiple languages to move prospects through the sales funnel
• Designing account-based marketing approaches for key target enterprises in the region
• Establishing regional marketing metrics and reporting frameworks aligned with global objectives
• Launching digital advertising campaigns optimized for regional platforms and audience preferences

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical demand generation activities for B2B SaaS companies.

❓ Key Questions to Ask During Interview

• How do Sendbird's global marketing strategies get adapted for the specific needs of APAC markets?
• What are the key differences in go-to-market approaches between Korea, Japan, and Southeast Asian markets?
• How is marketing performance measured and what are the primary KPIs for this role?
• What is the current stage of Sendbird's market presence in different APAC countries?
• How does the marketing team collaborate with sales teams across different regional offices?
• What marketing technologies and platforms does Sendbird currently utilize?

ASSUMPTION: These questions are suggested based on typical considerations for regional marketing roles and may need adaptation based on specific interview context.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

1. Resume Optimization: Update your resume to highlight relevant demand generation experience and measurable results from previous campaigns. Include specific metrics that demonstrate your impact.
2. Cover Letter Development: Craft a cover letter that addresses your experience with APAC markets, particularly Korea, Japan, and Southeast Asia. Highlight your language capabilities and cross-cultural marketing experience.
3. Portfolio Preparation: Compile examples of successful marketing campaigns you've developed, particularly those targeting APAC markets or B2B audiences.
4. LinkedIn Refinement: Ensure your LinkedIn profile emphasizes your demand generation expertise and includes relevant keywords like "APAC marketing," "B2B demand generation," and "multi-channel campaigns."
5. Application Submission: Submit your application through Sendbird's official channels, making sure to include all requested materials and emphasizing your qualification alignment.
6. Network Research: Research Sendbird's presence on LinkedIn and identify potential team members to learn more about the company culture and marketing approach.

ATS Optimization Tips: Include key terms from the job description in your resume such as "demand generation," "APAC marketing," "B2B SaaS," "campaign management," "lead generation," "pipeline development," and "multi-channel marketing" to improve visibility in automated screening systems.