Demand Generation Manager, APAC

📌 Core Information

🔹 Job Title: Demand Generation Manager, APAC

🔹 Company: Sendbird

🔹 Location: Seoul, South Korea

🔹 Job Type: Full-time, Hybrid (3 days/week in office)

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Seoul, South Korea)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated Demand Generation campaigns to generate high-quality leads in the APAC region
• Collaborating with marketing and sales teams to align efforts and measure campaign performance
• Staying current with industry trends and competitor activities to identify new demand generation opportunities
• Creating engaging content for various marketing channels to nurture prospects throughout the buyer's journey

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and proficiency in marketing automation platforms and CRM systems. The ideal candidate will have experience marketing to product managers, customer experience professionals, and C-suite executives.

📋 Key Responsibilities

✅ Plan and execute regional campaigns aligned to global corporate strategy, targeting Korea, Japan, and Southeast Asia

✅ Coordinate with the content team to create compelling assets optimized for demand generation

✅ Run integrated campaigns, including trade shows, private dinners, webinars, email, and ads, to help the APAC region reach its pipeline objectives

✅ Measure, report, and optimize program and campaign performance, and effectively communicate campaign plans, programs, and results with organizational stakeholders

✅ Stay current with industry trends, competitor activities, and emerging technologies in the communication ecosystem

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns simultaneously and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 5 years of experience in demand generation, preferably within the B2B SaaS market

Required Skills:

• Proven track record of developing and executing successful demand generation campaigns
• Proficient in marketing automation platforms, CRM systems, and analytics tools
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions
• Strong project management and organizational skills
• Fluency in English; additional language proficiency in Japanese, Malay, or Bahasa is a plus

Preferred Skills:

• Experience working in a hybrid or remote work environment
• Knowledge of the APAC market and regional nuances

ASSUMPTION: Candidates with experience in B2B marketing, particularly in the tech industry, will have a strong foundation for success in this role. Familiarity with Sendbird's products and services is not required but may be beneficial.

💰 Compensation & Benefits

Salary Range: KRW 70,000,000 - 90,000,000 per year (Based on industry standards for a mid-level marketing manager in Seoul with 5-10 years of experience)

Benefits:

• Silicon Valley's equity program (1-year cliff)
• Hybrid work policy, flexible work hours
• Be Your Best Self: KRW 3,900,000 (prorated by start date) for expenses ranging from professional development classes and training to gym memberships, mental health services, and more
• Learn a Language benefit - up to KRW 3,600,000 per year towards language lessons
• Weekly office lunch
• Monthly team building cost
• Partial support for commuting costs
• Free parking at the Seolleung office
• Group insurance support that covers employees, spouses, and children
• Medical checkup support, including MRI and genetic testing - for the employee and one family member
• Seven additional paid holidays in addition to annual leave (Boost leave, Birthday leave, etc.)
• Support for the latest work devices, such as MacBook Pro (special support options for each job position)
• Unlimited snack bar filled with snacks, beverages, and instant noodles every day
• 12-week paid parental leave support (available for both mothers and fathers)
• Other support programs for congratulations and condolences

Working Hours: Full-time, typically 9:00 AM - 6:00 PM KST, with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Sendbird offers a comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees

Founded: 2013

Company Description:

• Sendbird is the omnichannel AI agent platform enterprises choose to elevate customer experience
• Combining omnichannel AI and battle-tested communication APIs, Sendbird enables businesses to build AI agents and meaningful customer connections at scale
• Trusted by 4,000+ leading apps, Sendbird powers over 7 billion conversations every month, offering exceptional reliability, security, and compliance that meet enterprise-level demands

Company Specialties:

• AI agent
• AI customer service
• AI agent platform
• SMS AI agent
• Chat API
• Chat SDK
• Business Messaging
• Communication Solutions
• Customer Support Solutions
• Communication Platform as a Service
• Conversational AI
• Cloud communication
• Real-time Communication
• Email AI agent

Company Website: sendbird.com

ASSUMPTION: Sendbird is a well-established company in the software development industry, with a strong focus on AI-driven customer service solutions. They value diversity and inclusion, offering equal employment opportunities to all qualified candidates.

📊 Role Analysis

Career Level: Mid-level marketing manager

Reporting Structure: This role reports directly to the VP of Marketing, APAC

Work Arrangement: Hybrid (3 days/week in office, 2 days/week remote)

Growth Opportunities:

• Potential to advance to a senior marketing role or take on additional regional responsibilities
• Opportunity to work on high-impact campaigns and contribute to the company's growth in the APAC region
• Chance to develop skills in AI-driven marketing and conversational commerce

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities as the company continues to grow in the APAC region.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with amenities such as an unlimited snack bar and weekly office lunch

Office Location(s): 17F, 514, Seolleung-ro, Gangnam-gu, Seoul 06162, KR

Geographic Context:

• Seoul is a vibrant, bustling city with a rich cultural heritage and a thriving tech industry
• The Gangnam-gu district is a popular area for businesses, with easy access to public transportation and numerous dining and entertainment options
• The office is located near the Seolleung subway station, making it easily accessible from other parts of the city

Work Schedule: Full-time, typically 9:00 AM - 6:00 PM KST, with flexible hours and remote work options

ASSUMPTION: Sendbird's office provides a comfortable and collaborative work environment, with amenities designed to support employee well-being and productivity. The location in Gangnam-gu offers easy access to public transportation and numerous dining and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the VP of Marketing, APAC

Key Assessment Areas:

• Marketing expertise and demand generation experience
• Data analysis and reporting skills
• Project management and organizational skills
• Cultural fit and alignment with Sendbird's values

Application Tips:

• Tailor your resume and cover letter to highlight your demand generation experience and relevant skills
• Prepare examples of successful demand generation campaigns you've executed in the past
• Research Sendbird's products and services to demonstrate your interest in and understanding of the company

ATS Keywords: Demand Generation, Campaign Management, Data Analytics, Marketing Automation, CRM Systems, APAC, Korea, Japan, Southeast Asia, Lead Generation, Revenue Growth

ASSUMPTION: Sendbird's interview process is designed to assess the candidate's marketing expertise, data analysis skills, and cultural fit. Successful candidates will have a proven track record of developing and executing successful demand generation campaigns and a strong understanding of the APAC market.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM systems, and analytics tools, as well as proficiency in project management and communication tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Results-oriented and data-driven
• Collaborative and team-focused
• Adaptable and open to feedback
• Proactive and self-motivated

Self-Assessment Questions:

• Do you have experience marketing to product managers, customer experience professionals, and C-suite executives?
• Are you comfortable working in a hybrid or remote work environment?
• Do you have experience working in the APAC region or with APAC-based clients?

ASSUMPTION: Sendbird values candidates who are customer-centric, innovative, collaborative, data-driven, and accountable. Successful candidates will have a results-oriented work style, be adaptable and open to feedback, proactive, and self-motivated.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Working across different time zones and coordinating with global teams
• Adapting to a hybrid work environment and maintaining productivity outside of the office
• Keeping up with industry trends and competitor activities in the fast-paced tech industry

ASSUMPTION: This role may present challenges related to time management, global team collaboration, and staying current with industry trends. Successful candidates will be able to manage their time effectively, work well in a hybrid environment, and demonstrate a strong understanding of the tech industry and its trends.

📈 Similar Roles Comparison

• Compared to other demand generation roles, this position focuses more on regional campaign management and less on global strategy
• This role requires a strong understanding of the APAC market and regional nuances, which may differ from demand generation roles in other regions
• Career progression in this role may involve taking on additional regional responsibilities or advancing to a senior marketing role within Sendbird

ASSUMPTION: This role is unique in its focus on regional campaign management and requires a strong understanding of the APAC market. Candidates should be prepared to adapt their strategies to the unique characteristics of the APAC region and consider potential career growth opportunities within Sendbird.

📝 Sample Projects

• Developing and executing a targeted email campaign to generate high-quality leads in the APAC region
• Planning and executing a regional trade show or private dinner event to engage and nurture prospects
• Creating and optimizing landing pages and other marketing assets to improve conversion rates and drive revenue growth

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Demand Generation Manager may encounter in this role. Successful candidates will have experience developing and executing similar projects and be able to demonstrate their ability to drive results and meet objectives.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with the global marketing team, and what are the key regional objectives?
• What are the most significant challenges facing the APAC region, and how can this role help address them?
• What opportunities are there for growth and development within Sendbird's marketing organization?
• How does Sendbird support work-life balance and employee well-being in a hybrid work environment?

ASSUMPTION: These key questions are designed to help candidates better understand the role's priorities, responsibilities, and growth opportunities. Successful candidates will ask thoughtful, insightful questions that demonstrate their interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your demand generation experience and relevant skills
• Prepare examples of successful demand generation campaigns you've executed in the past
• Research Sendbird's products and services to demonstrate your interest in and understanding of the company
• Follow up with the hiring team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.