📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: Bankjoy
🔹 Location: Remote (Canada preferred)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Canada preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing integrated campaigns to drive pipeline growth and revenue
- Managing marketing operations and technology, including Hubspot implementation and optimization
- Collaborating with cross-functional teams to maximize lead generation and align campaigns with product launches
- Analyzing campaign performance and optimizing ROI
ASSUMPTION: This role requires a strategic thinker who can balance high-level strategy with day-to-day execution to ensure maximum impact.
📋 Key Responsibilities
✅ Leading demand generation strategy and execution to drive pipeline growth and revenue
✅ Managing marketing operations and technology, including Hubspot implementation and optimization
✅ Developing and maintaining lead scoring frameworks, nurture flows, and attribution modeling
✅ Building and optimizing marketing and sales handoff processes
✅ Managing relationships with demand generation agencies and contractors
✅ Briefing and overseeing external content creators, copywriters, and campaign specialists
✅ Establishing KPIs and success metrics for agency partnerships
✅ Designing and executing integrated demand generation campaigns across digital channels
✅ Managing marketing qualified lead (MQL) targets and pipeline contribution goals
✅ Developing account-based marketing (ABM) strategies for key verticals
✅ Collaborating with content and events teams to maximize lead generation
✅ Partnering with product marketing to align campaigns with product launches and initiatives
✅ Owning marketing analytics and performance reporting
✅ Implementing A/B testing and optimization strategies
✅ Tracking and optimizing campaign ROI and cost per lead
✅ Developing insights to inform marketing strategy and budget allocation
✅ Creating executive-level reporting on marketing's impact on pipeline and revenue
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring a versatile marketing professional.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field
Experience: 5+ years of B2B demand generation experience
Required Skills:
- Expert-level Hubspot knowledge and implementation experience
- Strong analytical skills with experience in marketing analytics and attribution
- Experience managing integrated multi-channel campaigns
- Data-driven approach to campaign optimization and budget allocation
- Proven track record hitting aggressive pipeline targets
Preferred Skills:
- Experience with ABM strategies
- Familiarity with the banking industry
ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record in demand generation are ideal for this role.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year
Benefits:
- Competitive compensation
- Stock options at a well-funded startup
- 100% medical, dental, and vision coverage for you on our base plans
- 50% coverage for families in the US & 100% coverage for families in Canada
- 401(k) plan with 4% company matching (US Employees)
- 3-5 weeks PTO depending on tenure
- 5 health days
- 15 holidays
- End of year shutdown
- Performance-based bonuses (US & Canadian Employees)
- Remote first culture
Working Hours: Full-time, flexible hours
ASSUMPTION: The salary range is based on industry standards for demand generation managers with 5-10 years of experience and takes into account the company's size and funding stage.
📌 Applicant Insights
🔍 Company Context
Industry: Banking & Financial Services
Company Size: 51-200 employees
Founded: 2015
Company Description:
- Bankjoy is a Y Combinator-backed FinTech startup revolutionizing the way community banks and credit unions do business
- They provide modern digital banking products, including mobile banking, online banking, online account opening, loan origination, and conversational AI
- Bankjoy is among the fastest-growing digital banking providers in the market
Company Specialties:
- Banking API
- Conversational AI
- Online Banking
- Online Account Opening
- Online Loan Origination
- Service
- Mobile Banking
- Digital Banking
Company Website: bankjoy.com
ASSUMPTION: Bankjoy is a growing FinTech startup with a focus on digital transformation in the banking industry.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: Remote (Canada preferred) with flexible hours
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to learn and develop skills in a fast-paced, startup environment
- Chance to work on cutting-edge technology in the FinTech industry
ASSUMPTION: This role offers significant growth potential as the company continues to grow and expand its offerings.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A
Geographic Context:
- Canada: This role is preferred to be based in Canada, but other remote locations will be considered
- United States: Remote work is also an option for US-based candidates
- Time Zone: The ideal candidate should be available during core business hours in North America
Work Schedule: Full-time, flexible hours with a focus on results and performance
ASSUMPTION: This role is designed for remote work, with a preference for candidates based in Canada due to time zone and company headquarters.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Interview with the hiring manager (CMO)
- Technical assessment or case study
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and planning
- Campaign management and execution
- Analytical skills and data-driven decision making
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with Hubspot and other marketing automation tools
- Include examples of successful demand generation campaigns you've managed
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions focused on your problem-solving skills and adaptability
ATS Keywords: Demand Generation, B2B Marketing, Hubspot, Marketing Automation, Campaign Management, Pipeline Growth, Revenue Generation, Marketing Analytics, Attribution Modeling, Account-Based Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, campaign management skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Hubspot (required)
- Marketing automation tools (e.g., Marketo, Pardot)
- Campaign management tools (e.g., Google Analytics, Adobe Campaign)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in Hubspot is required, and experience with other marketing automation and campaign management tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Adaptable
Work Style:
- Remote-friendly and flexible
- Results-oriented and performance-driven
- Fast-paced and dynamic
- Collaborative and team-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, startup environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a customer-centric mindset and a passion for driving results?
- Are you comfortable using data and analytics to inform your decision-making?
ASSUMPTION: Bankjoy values candidates who are adaptable, data-driven, and results-oriented, with a strong customer focus and a collaborative work style.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities in a fast-paced environment
- Working with external agencies and contractors to ensure consistent quality and brand voice
- Optimizing campaign performance and ROI in a competitive market
- Adapting to changes in the FinTech industry and regulatory environment
ASSUMPTION: This role presents both operational and strategic challenges that require a versatile and adaptable marketing professional.
📈 Similar Roles Comparison
- Demand Generation Manager vs. Marketing Manager: This role focuses more on driving pipeline growth and revenue through integrated campaigns, while a Marketing Manager may have a broader scope, including brand management and product marketing
- Industry-specific context: This role is focused on the banking and financial services industry, which has unique regulatory and competitive dynamics
- Career path comparison: This role can serve as a stepping stone to leadership roles in marketing or other functions within the company
ASSUMPTION: This role is similar to other demand generation roles but has unique aspects related to the FinTech industry and the company's focus on digital transformation in banking.
📝 Sample Projects
- Developing and executing an ABM strategy for a key vertical in the banking industry
- Optimizing campaign performance and ROI through A/B testing and data-driven decision making
- Managing a team of external agencies and contractors to execute integrated campaigns across multiple channels
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role, as well as the need for strong project management and collaboration skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the company in the next 1-2 years, and how can this role help address them?
- How does the company measure the success of its demand generation efforts, and what are the key KPIs for this role?
ASSUMPTION: These questions are designed to assess the company's strategic direction, growth plans, and support for professional development, as well as the specific expectations and metrics for success in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in demand generation and B2B marketing
- Prepare for behavioral and situational interview questions focused on your problem-solving skills and adaptability
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager (CMO) one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
