Demand Generation Manager - B2B

📌 Core Information

🔹 Job Title: Demand Generation Manager - B2B

🔹 Company: Franki

🔹 Location: San Francisco, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US, primarily PST time zone)

🚀 Job Overview

Key aspects of this role include:

• Leading Franki's B2B growth efforts with restaurants and hospitality operators
• Owning the full marketing motion: lead generation, funnel optimization, campaign execution, and content strategy
• Collaborating cross-functionally with Sales, Product, and Brand teams
• Working in a fast-paced, high-growth startup environment

ASSUMPTION: This role requires a strategic and hands-on B2B marketer who can think and execute across various channels and tactics to drive measurable growth.

📋 Key Responsibilities

✅ Lead generation: Launch and manage campaigns across Google, Meta, email, and other high-performing channels to drive qualified leads to the sales team.

✅ Funnel optimization: Own the performance of the full marketing funnel—tracking results, running tests, and optimizing conversion at every stage.

✅ Content & messaging: Develop briefs, conduct customer research, and create high-converting content including landing pages, video scripts, emails, and case studies.

✅ Campaign execution: Collaborate with freelancers, agencies, and internal stakeholders to bring campaigns to life—on time and on brand.

✅ Cross-functional partnership: Work closely with Sales, Product, and Brand to ensure marketing supports business priorities and delivers measurable impact.

ASSUMPTION: This role requires a strong understanding of B2B marketing, excellent writing and editing skills, and deep analytical capabilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of B2B marketing experience, ideally in a growth-stage or high-velocity environment

Required Skills:

• Proven track record in lead generation and funnel optimization
• Excellent writing and editing skills
• Deep analytical capabilities
• Hands-on experience with tools like Salesforce, Google Ads, Meta Business Manager, and marketing automation platforms
• Strong strategic thinking and self-starter mentality

Preferred Skills:

• Experience in the hospitality industry
• Fluency in Spanish or another language

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a clear track record of campaign success and a data-driven approach to decision-making.

💰 Compensation & Benefits

Salary Range: $100,000.00 - $140,000.00 per year

Benefits:

• Remote work (primarily PST time zone)
• PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
• Medical, dental & vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees.
• 401(k)
• Equipment: Computer & technology equipment applicable to your role.
• Monthly Stipend: $40 towards home office expenses

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is based on industry standards for a Demand Generation Manager role in the San Francisco area with 3+ years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI-powered platforms for the hospitality industry

Company Size: 2-10 employees (Small, agile team with significant ownership opportunities)

Founded: 2024 (Less than 1 year old, early-stage startup)

Company Description:

• Franki is an AI-powered startup transforming how people discover where to eat, drink, and explore.
• Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts.
• We help hospitality businesses generate word-of-mouth buzz, reach new customers, and drive measurable growth through content, community, and social commerce.

Company Specialties:

• AI-powered video recommendations
• Hospitality marketing and growth
• Community building and social commerce

Company Website: https://franki.ai/

ASSUMPTION: Franki is a fast-growing startup with a unique value proposition in the hospitality industry, focusing on AI-powered video recommendations and community-driven marketing.

📊 Role Analysis

Career Level: Mid-level marketing role with significant growth potential

Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams

Work Arrangement: Remote work with a primarily PST time zone focus, with occasional team travel for company kick-offs and mid-year meetings

Growth Opportunities:

• As Franki grows, there will be opportunities for this role to expand and take on additional responsibilities
• Potential career paths include moving into a leadership role or specializing in a specific area of marketing

ASSUMPTION: This role offers significant growth opportunities as Franki continues to expand and solidify its position in the market.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (Remote work)

Geographic Context:

• San Francisco, California, United States (Remote work, primarily PST time zone)
• Opportunity to work with a diverse, global team

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work with a diverse, global team, while the primarily PST time zone focus ensures collaboration and alignment with the company's headquarters.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the CEO
• In-depth interview with the CEO and a team member
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and execution
• Data analysis and decision-making
• Writing and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your B2B marketing experience and campaign successes
• Tailor your resume and cover letter to emphasize relevant skills and experiences
• Prepare examples of your writing and analytical skills
• Be ready to discuss your approach to lead generation, funnel optimization, and campaign execution

ATS Keywords: B2B Marketing, Lead Generation, Funnel Optimization, Campaign Execution, Content Strategy, Analytical Skills, Writing Skills, Collaboration, Sales Support, Customer Research, Data Analysis, Marketing Automation, Google Ads, Meta Business Manager, Creativity, Strategic Thinking

ASSUMPTION: The application process for this role is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on B2B marketing experience and campaign success.

🛠️ Tools & Technologies

• Salesforce
• Google Ads
• Meta Business Manager
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in various marketing tools and platforms, with a focus on Salesforce, Google Ads, and Meta Business Manager.

👔 Cultural Fit Considerations

Company Values:

• Ownership: We value initiative and innovation
• Collaboration: We work together to achieve our goals
• Mission-driven: We are passionate about helping local restaurants and hospitality businesses thrive

Work Style:

• Fast-paced: We move quickly and adapt to change
• Hands-on: We value execution and results
• Creative: We think outside the box and challenge the status quo

Self-Assessment Questions:

• Do you thrive in fast-paced, entrepreneurial environments?
• Are you comfortable owning and executing campaigns from start to finish?
• Do you have a strong point of view and the ability to influence others?

ASSUMPTION: Franki values ownership, collaboration, and a mission-driven approach, with a fast-paced, hands-on, and creative work style.

⚠️ Potential Challenges

• Working in a fast-paced, early-stage startup environment may require adaptability and flexibility
• Balancing multiple responsibilities and priorities may be challenging at times
• Managing a remote team and collaborating across time zones may present unique challenges
• Competing for talent and resources in a competitive market may require strategic thinking and creativity

ASSUMPTION: While this role offers significant growth opportunities, it also presents challenges related to working in a fast-paced startup environment, managing multiple priorities, and collaborating remotely.

📈 Similar Roles Comparison

• Unlike traditional B2B marketing roles, this position requires a strong focus on lead generation and funnel optimization, with a hands-on approach to campaign execution
• Franki's unique value proposition in the hospitality industry sets this role apart from similar positions in other industries
• Career paths in this role may include moving into a leadership position or specializing in a specific area of marketing, with opportunities for growth as Franki expands

ASSUMPTION: This role is unique in its focus on lead generation and funnel optimization, with a hands-on approach to campaign execution, and offers significant growth opportunities as Franki continues to expand in the hospitality industry.

📝 Sample Projects

• Developing and executing a multi-channel lead generation campaign to drive qualified leads to the sales team
• Conducting customer research and creating high-converting content to optimize the marketing funnel
• Collaborating with freelancers, agencies, and internal stakeholders to bring campaigns to life—on time and on brand

ASSUMPTION: Sample projects in this role may include lead generation campaigns, customer research, and cross-functional collaboration to optimize marketing efforts and drive measurable growth.

❓ Key Questions to Ask During Interview

• How does this role fit into Franki's overall growth strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Franki support the professional development and growth of its employees?
• What are the biggest challenges facing the hospitality industry, and how does Franki address them?
• How does Franki foster a culture of ownership, collaboration, and innovation?

ASSUMPTION: Key questions to ask during the interview should focus on the role's strategic fit, priorities, professional development opportunities, industry challenges, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B marketing experience and campaign successes
• Prepare examples of your writing and analytical skills, as well as any relevant portfolio pieces
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.