S

Demand Generation Manager

Sur
Full-time
Remote
Worldwide

πŸ“Œ Core Information

πŸ”Ή Job Title: Demand Generation Manager

πŸ”Ή Company: Sur

πŸ”Ή Location: Mexico City, Mexico

πŸ”Ή Job Type: Remote

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 10, 2025

πŸ”Ή Experience Level: Mid-level

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing end-to-end growth strategies to drive user acquisition and retention
  • Managing and optimizing digital marketing campaigns across various channels
  • Collaborating with cross-functional teams to align growth efforts with product development and overall business objectives
  • Analyzing data and generating reports to identify areas for optimization and measure the success of growth initiatives

ASSUMPTION: This role requires a blend of strategic thinking, hands-on execution, and a strong understanding of B2B SaaS growth. Candidates should be comfortable working in a dynamic, fast-paced environment and have a data-driven mindset with a focus on achieving measurable results.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing end-to-end growth strategies to drive user acquisition and retention, with a focus on increasing paid user conversions

βœ… Driving trial sign-ups and activating users to utilize credits

βœ… Managing and optimizing digital marketing campaigns across various channels, including but not limited to, LinkedIn Ads, and other paid advertising platforms

βœ… Utilizing SEO best practices to increase organic traffic and visibility

βœ… Creating and managing engaging content across multiple marketing channels

βœ… Actively participating in relevant online communities, such as Slack channels and forums, to build awareness and drive user acquisition

βœ… Analyzing data, tracking performance, and generating reports to identify areas for optimization and measure the success of growth initiatives

βœ… Experimenting with new and innovative growth marketing tactics to maximize ROI

βœ… Collaborating with cross-functional teams to align growth efforts with product development and overall business objectives

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the company's needs and the candidate's skills and interests.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years working at a B2B SaaS company, with a proven track record of driving trial users and converting them into paid accounts

Required Skills:

  • Strong understanding of digital marketing channels, including content marketing, email marketing, SEO, SEM, and LinkedIn
  • Proficiency in data analysis and reporting tools (e.g., Google Analytics)
  • Experience with paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
  • Excellent communication, collaboration, and interpersonal skills
  • Fluent English

Preferred Skills:

  • Experience growing a user base from near zero to significant numbers

ASSUMPTION: Candidates with experience in B2B SaaS growth and a proven track record of driving trial users and converting them into paid accounts will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: $3,000 - $5,500 USD per month

Benefits:

  • Remote work opportunities
  • Flexible work hours
  • Competitive salary and benefits package

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in a B2B SaaS company. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: B2B SaaS (Software as a Service)

Company Size: Small (7 employees)

Founded: 2022

Company Description:

  • Sur Company is a small, dynamic B2B SaaS company based in Colombia
  • The company is focused on developing and marketing web applications for businesses
  • Sur Company values innovation, collaboration, and continuous learning

Company Specialties:

  • Web application development
  • B2B SaaS marketing
  • Growth marketing

Company Website: http://surcompany.co

ASSUMPTION: Working at Sur Company offers candidates the opportunity to work in a fast-paced, innovative environment with a strong focus on growth and learning.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement

Reporting Structure: This role reports directly to the CEO or a senior marketing manager

Work Arrangement: Remote work with flexible hours

Growth Opportunities:

  • Potential to grow into a leadership role as the company expands
  • Opportunities to learn and develop new skills in a dynamic, fast-paced environment
  • Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers candidates the opportunity to grow both personally and professionally in a fast-paced, dynamic environment.

🌍 Location & Work Environment

Office Type: Remote work with no physical office

Office Location(s): Mexico City, Mexico

Geographic Context:

  • Mexico City is the capital and most populous city of Mexico
  • The city is known for its vibrant culture, rich history, and diverse cuisine
  • Mexico City is a major economic hub and offers numerous opportunities for professional growth and development

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: Working remotely from Mexico City offers candidates the opportunity to enjoy a high quality of life while pursuing a challenging and rewarding career in marketing.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interview with the hiring manager
  • Final interview with the CEO or another senior team member

Key Assessment Areas:

  • Growth marketing strategies and tactics
  • Data analysis and reporting skills
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight your experience driving trial users and converting them into paid accounts
  • Demonstrate your understanding of B2B SaaS growth and digital marketing channels
  • Showcase your data-driven mindset and ability to generate insights from data

ATS Keywords: B2B SaaS, growth marketing, user acquisition, digital marketing, SEO, SEM, LinkedIn Ads, data analysis, reporting, trial conversion, user engagement

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • LinkedIn Ads
  • Google Ads
  • Facebook Ads
  • SEO tools (e.g., SEMrush, Ahrefs)
  • Content creation and management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The tools and technologies listed above are commonly used in B2B SaaS growth marketing roles. Candidates should be comfortable using these tools and be open to learning new ones as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Continuous learning

Work Style:

  • Dynamic and fast-paced
  • Data-driven and results-oriented
  • Collaborative and team-focused

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable working remotely and managing your own time?
  • Do you have a data-driven mindset and a focus on achieving measurable results?

ASSUMPTION: Candidates who are comfortable working in a dynamic, fast-paced environment and have a data-driven mindset with a focus on achieving measurable results will be a good fit for this role.

⚠️ Potential Challenges

  • Working remotely may present challenges in terms of communication and collaboration
  • The fast-paced nature of the role may require candidates to be comfortable with ambiguity and adaptability
  • The company is small, and candidates may be required to wear multiple hats and take on additional responsibilities as needed
  • The role requires a strong understanding of B2B SaaS growth, which may be a challenge for candidates without relevant experience

ASSUMPTION: Working at Sur Company offers numerous opportunities for growth and learning, but candidates should be aware of the potential challenges and ensure they are a good fit for the role before applying.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Growth Marketing Manager or a Demand Generation Manager in a B2B SaaS company
  • However, this role is unique in that it offers the opportunity to work for a small, dynamic company with a strong focus on growth and learning
  • Candidates should compare this role to similar roles in larger, more established companies to understand the differences in work environment and company culture

ASSUMPTION: This role offers candidates the opportunity to work in a dynamic, fast-paced environment with a strong focus on growth and learning. Candidates should compare this role to similar roles in larger, more established companies to understand the differences in work environment and company culture.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive growth strategy to drive user acquisition and retention for a new web application
  • Managing and optimizing digital marketing campaigns across multiple channels to drive trial sign-ups and activate users
  • Analyzing data and generating reports to identify areas for optimization and measure the success of growth initiatives

ASSUMPTION: The sample projects listed above are intended to give candidates an idea of the types of projects they may work on in this role. The actual projects may vary depending on the company's needs and the candidate's skills and interests.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the company in terms of user acquisition and retention?
  • How does this role fit into the company's overall growth strategy?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional development and growth of its employees?
  • What is the company's approach to remote work and collaboration?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role and the company's growth strategy. Candidates should ask additional questions based on their own interests and concerns.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your experience driving trial users and converting them into paid accounts
  • Prepare examples of your data analysis and reporting skills
  • Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.