Demand Generation Manager - Chennai

📌 Core Information

🔹 Job Title: Demand Generation Manager - Chennai

🔹 Company: DevRev

🔹 Location: Chennai, Tamil Nadu, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 3-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing demand generation programs to drive pipeline growth
• Optimizing conversion rates across funnel stages
• Developing and executing integrated digital marketing campaigns
• Collaborating with cross-functional teams to coordinate activities
• Analyzing data and generating insights to improve outcomes

ASSUMPTION: This role requires a strong background in demand generation and digital marketing, with a focus on driving results and optimizing campaigns.

📋 Key Responsibilities

✅ Manage and optimize critical demand generation programs to drive up outcomes and pipeline generation

✅ Act as the demand generation programs lead and collaborate closely with sales, marketing, and product teams to coordinate critical cross-project activities effectively

✅ Audit the planning and execution of critical projects, and come up with suitable strategies to achieve milestones, objectives, and goals

✅ Develop, manage, and maintain budget and ROI for projects and be accountable for delivering against established business objectives

✅ Develop a data-informed strategy on audience segmentation, offer development, and marketing channel orchestration to get the best possible outcomes from campaigns

✅ Monitor key metrics at each stage of the funnel, such as website traffic, lead generation, conversion rates, to understand where potential customers drop off

✅ Implementing strategies to personalize the customer journey and experience based on user data and behavior to increase engagement and conversion rates

✅ Allocate budgets efficiently across channels to generate high returns on spend

✅ Collaborate efficiently with sales, demand generation, brand marketing, and product marketing teams to scale campaigns across channels

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-10 years of experience in techno-functional roles, preferably in a startup or high-growth company

Required Skills:

• Proven experience in demand generation and digital marketing
• Excellent project management skills
• Good understanding of marketing fundamentals
• Excellent analytical and time management skills
• Strong communication skills
• Self-motivated, goal-oriented, and able to work independently in a fast-paced environment

Preferred Skills:

• Experience in a B2B SaaS company
• Experience in planning, implementing, and reporting a revenue-led campaign strategy

ASSUMPTION: Candidates with experience in B2B SaaS companies and revenue-led campaign strategies may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 25,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Immense personal and professional development opportunities
• Career growth opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on the company's compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 501-1,000 employees

Founded: 2020

Company Description:

• DevRev is an AI-native support platform offering conversational search, unified data, smart workflows, and fast analytics for results
• The company is committed to helping build the earth’s most customer-centric companies by leveraging design, data engineering, and machine intelligence
• DevRev has offices in North America, South America, Europe, Asia, and Australia, and is backed by $100.8 million from investors like Khosla Ventures and Mayfield Fund

Company Specialties:

• AI-native business operating system
• Conversational interface
• Unified data
• Hyper-personalized workflows
• Lightning-fast analytics

Company Website: devrev.ai

ASSUMPTION: DevRev is a well-funded, rapidly growing company with a strong focus on AI and customer-centricity. This role offers significant opportunities for personal and professional development.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on cutting-edge AI technology
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to grow into a leadership role as the company continues to expand.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Chennai, Tamil Nadu, India

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu
• The city is known for its cultural heritage, historical landmarks, and vibrant food scene
• Chennai has a tropical climate, with hot and humid weather throughout the year

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: Chennai offers a unique blend of cultural heritage and modern amenities, providing a vibrant and dynamic work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the Marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Data analysis and interpretation skills
• Project management and organizational skills
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your demand generation and digital marketing experience
• Be prepared to discuss specific examples of successful campaigns you've managed and the results you've achieved
• Demonstrate your understanding of the company's products and services, and how your skills and experience align with the role's requirements

ATS Keywords: Demand Generation, Digital Marketing, Campaign Management, Funnel Optimization, Marketing Strategy, Data Analysis, Project Management, Collaboration

ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's marketing expertise, strategic thinking, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Hungry: Always seeking to learn and improve
• Humble: Recognizing the value of others and being open to feedback
• Honest: Acting with integrity and transparency
• Heart: Demonstrating empathy and compassion

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve common goals
• Data-driven: Making decisions based on data and analytics
• Agile: Adapting quickly to change and responding to feedback
• Innovative: Continuously seeking new and better ways to approach challenges

Self-Assessment Questions:

• Do you align with DevRev's core values of being hungry, humble, honest, and having heart?
• Are you comfortable working in a fast-paced, collaborative environment with cross-functional teams?
• Do you have a data-driven approach to decision-making and problem-solving?
• Are you able to adapt quickly to change and respond to feedback?
• Do you have a proven track record of driving results and optimizing campaigns in a demand generation role?

ASSUMPTION: DevRev places a strong emphasis on cultural fit, with a focus on hiring candidates who align with the company's core values and work style.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Managing multiple projects and priorities simultaneously
• Collaborating effectively with cross-functional teams with varying work styles and priorities
• Keeping up with the latest trends and best practices in demand generation and digital marketing
• Adapting to changes in the company's marketing strategy and priorities

ASSUMPTION: This role may present challenges related to managing multiple priorities, collaborating effectively with cross-functional teams, and keeping up with the latest trends and best practices in demand generation and digital marketing.

📈 Similar Roles Comparison

• This role is similar to a Demand Generation Manager or Growth Marketing Manager role in other B2B SaaS companies
• However, DevRev's focus on AI and customer-centricity sets it apart from other companies in the industry
• Career progression in this role may lead to leadership positions in marketing or other functions within the company

ASSUMPTION: While this role is similar to other demand generation roles in the industry, DevRev's focus on AI and customer-centricity makes it a unique opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive awareness and pipeline growth for a new product launch
• Optimizing the conversion rate of a high-traffic landing page to increase lead generation
• Implementing a marketing automation workflow to nurture leads through the funnel and improve conversion rates

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Demand Generation Manager might work on at DevRev, but the specific projects may vary depending on the company's priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to collaboration and communication between marketing and other functions?
• How does the company measure the success of its demand generation campaigns, and what metrics are most important to track?

ASSUMPTION: Asking insightful questions during the interview process can help candidates better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your demand generation and digital marketing experience
• Prepare examples of successful campaigns you've managed and the results you've achieved
• Demonstrate your understanding of the company's products and services, and how your skills and experience align with the role's requirements
• Follow up with the HR team one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.