📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: SmartRent
🔹 Location: Phoenix, Arizona (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-funnel marketing programs to drive qualified leads and accelerate pipeline growth.
- Collaborating cross-functionally with marketing, sales, and creative teams to deliver impactful campaigns.
- Leveraging marketing automation tools and CRM systems to build, launch, and optimize lead nurturing workflows.
- Monitoring and analyzing performance metrics to identify insights and continuously improve campaign effectiveness.
- Staying on top of digital marketing trends, tools, and best practices to bring fresh ideas to elevate programs.
ASSUMPTION: This role requires a strong analytical mindset, exceptional project management skills, and a passion for innovation and experimentation.
📋 Key Responsibilities
✅ Plan and execute integrated, multi-channel demand generation campaigns across the buyer’s journey.
✅ Partner with sales to align on ideal customer profiles (ICPs), key personas, and lead follow-up strategies to ensure campaigns drive measurable pipeline.
✅ Leverage marketing automation tools and CRM systems to build, launch, and optimize lead nurturing workflows.
✅ Monitor and analyze performance metrics to identify insights and continuously improve campaign effectiveness.
✅ Collaborate with internal teams and external partners to deliver high-quality campaign assets.
✅ Stay on top of digital marketing trends, tools, and best practices, bringing fresh ideas to continuously elevate our programs.
✅ Test, iterate, and scale what works—bringing curiosity and creativity to every campaign.
✅ Perform other duties as required.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of experience in B2B demand generation, ideally in SaaS or tech.
Required Skills:
- Proven track record of executing campaigns that contribute to pipeline growth and revenue.
- Familiarity with key platforms such as HubSpot, Salesforce, Google Ads, and LinkedIn Ads.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Exceptional project management skills—able to prioritize, pivot, and execute with attention to detail.
- Strong communicator with the ability to collaborate effectively across teams and present results clearly.
- A passion for innovation, experimentation, and finding new ways to engage prospects and customers.
Preferred Skills:
- Experience executing campaigns across email, webinar, and account-based marketing (ABM).
ASSUMPTION: Candidates with experience in B2B demand generation and a strong understanding of marketing automation tools and CRM systems will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Demand Generation Manager with 3-5 years of experience in the Phoenix area)
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Flexible PTO
- 401(k) with Employer Contributions
- Paid Parental Leave
- Discounted Insurance Plans for Pets
- Legal Services
- Employee Stock Purchase Plan
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Demand Generation Manager with 3-5 years of experience in the Phoenix area. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: SmartRent operates in the PropTech industry, focusing on smart home and property operations solutions for the rental housing industry.
Company Size: SmartRent has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2017
Company Description:
- SmartRent is the leading provider of smart communities and smart operations solutions for the rental housing industry.
- Their platform, comprised of smart hardware and cloud-based SaaS solutions, gives operators seamless visibility and control over real estate assets.
- SmartRent serves 15 of the top 20 multifamily owners and operators and enables millions of users to live smarter every day.
Company Specialties:
- Property Management
- Software
- Home Automation
- Smart Homes
- Mobile Apps
- IoT
- Smart Home Automation
- Real Estate
- Multifamily Smart Home Automation
- Community Access
- PropTech
- SaaS
- Hardware
- and Integrations
Company Website: http://www.smartrent.com
ASSUMPTION: SmartRent's focus on innovation and technology makes it an attractive employer for candidates interested in the PropTech industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement.
Reporting Structure: This role reports directly to the Senior Marketing Manager.
Work Arrangement: This role is remote and can be performed from anywhere in the United States.
Growth Opportunities:
- Advancement to Senior Demand Generation Manager or other senior marketing roles.
- Expanding skills and expertise in demand generation, marketing automation, and digital marketing trends.
- Potential to lead and mentor junior team members as the team grows.
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in demand generation and marketing.
🌍 Location & Work Environment
Office Type: SmartRent's headquarters is in Phoenix, Arizona, but this role is remote and can be performed from anywhere in the United States.
Office Location(s): 6811 E Mayo Blvd, Fourth Floor, Phoenix, Arizona 85054, US
Geographic Context:
- Phoenix, Arizona, is a vibrant city with a growing tech industry and a cost of living slightly below the national average.
- The remote work arrangement allows for flexibility and work-life balance.
- The United States offers a wide range of cultural, recreational, and professional opportunities.
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options.
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, making it an attractive option for candidates seeking a flexible work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screening with the HR team.
- Virtual interview with the hiring manager and/or team members.
- Final interview with the Senior Marketing Manager.
Key Assessment Areas:
- Understanding of B2B demand generation strategies and tactics.
- Analytical skills and ability to translate data into actionable insights.
- Project management skills and ability to prioritize and execute tasks.
- Communication skills and ability to collaborate effectively with cross-functional teams.
- Cultural fit and alignment with SmartRent's values and mission.
Application Tips:
- Highlight relevant demand generation experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of SmartRent's business and the role's requirements.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability.
- Research SmartRent's company culture and values to ensure a strong fit.
ATS Keywords: Demand Generation, B2B Marketing, SaaS, Campaign Execution, Email Marketing, Webinars, Account-Based Marketing, Marketing Automation, CRM Systems, Performance Metrics, Project Management, Collaboration, Data Analysis, Digital Marketing Trends, Creativity, Innovation
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, and prepare for interviews by researching SmartRent's company culture and values.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Ads
- LinkedIn Ads
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should highlight their experience with these platforms in their applications.
👔 Cultural Fit Considerations
Company Values:
- Do the hard work and go out of your way to deliver excellence.
- Own outcomes and learn from your mistakes.
- Be a collaborative and supportive team player—win or lose, you lift others up.
- Value authenticity, diverse perspectives, and inclusion in the workplace.
- Have a passion for smart tech and the real estate industry.
Work Style:
- Fast-paced and dynamic work environment.
- Collaborative and cross-functional teamwork.
- Focus on innovation, experimentation, and continuous improvement.
- Data-driven decision-making and a strong emphasis on performance metrics.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a passion for innovation, experimentation, and continuous improvement?
- Are you comfortable making data-driven decisions and focusing on performance metrics?
ASSUMPTION: Candidates who align with SmartRent's values and work style will be most successful in this role and should assess their fit with these factors before applying.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously.
- Keeping up with rapidly evolving digital marketing trends and tools.
- Collaborating effectively with cross-functional teams in a remote work environment.
- Balancing the need for creativity and innovation with the requirement to drive measurable results.
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and balance creativity with data-driven decision-making in this role.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a strong emphasis on collaboration, innovation, and continuous improvement.
- In the PropTech industry, SmartRent is known for its focus on innovation and cutting-edge technology, which may require candidates to adapt to a fast-paced and dynamic work environment.
- Career progression in demand generation roles typically involves advancing to senior roles with increased responsibilities for strategy, leadership, and team management.
ASSUMPTION: Candidates should consider their fit with the unique aspects of this role and the PropTech industry when evaluating their career prospects.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive leads and pipeline growth for a new product launch.
- Optimizing lead nurturing workflows to improve conversion rates and reduce cost per acquisition.
- Collaborating with the sales team to create targeted account-based marketing (ABM) campaigns to engage and convert high-value prospects.
ASSUMPTION: These sample projects illustrate the types of initiatives a Demand Generation Manager at SmartRent might undertake to drive results and improve campaign performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the marketing department?
- How does SmartRent support the professional development and growth of its employees?
- What are the most significant challenges facing the demand generation team currently, and how can this role contribute to addressing them?
- How does SmartRent measure the success of its demand generation campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within the company?
ASSUMPTION: Candidates should prepare thoughtful questions to demonstrate their interest in the role and gain insights into SmartRent's company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight relevant demand generation experience and achievements.
- Write a cover letter that demonstrates your understanding of SmartRent's business and the role's requirements.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability.
- Research SmartRent's company culture and values to ensure a strong fit.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
