📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: RChilli Inc.
🔹 Location: Toronto, Ontario, Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive demand generation strategies to drive awareness, lead generation, and revenue growth.
- Implementing multi-channel marketing campaigns, including email, paid media, content marketing, webinars, and ABM campaigns.
- Collaborating with the SDR team to ensure alignment between marketing initiatives and outbound outreach.
- Managing and optimizing integrated marketing campaigns using HubSpot and other marketing tools.
- Partnering with the sales team to identify priority accounts and create tailored content and messaging.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in B2B SaaS or HR Tech environments to succeed.
📋 Key Responsibilities
✅ Demand Generation Strategy: Develop and execute comprehensive demand generation strategies to drive awareness, lead generation, and revenue growth. Implement multi-channel marketing campaigns including email, paid media, content marketing, webinars, and ABM campaigns.
✅ Campaign Management: Create, manage, and optimize integrated marketing campaigns using HubSpot and other marketing tools. Collaborate with the SDR team to ensure alignment between marketing initiatives and outbound outreach.
✅ Account-Based Marketing (ABM): Develop personalized ABM strategies to engage key decision-makers at target companies using Oracle HCM, SAP SuccessFactors, and other ERP systems. Partner with the sales team to identify priority accounts and create tailored content and messaging.
✅ Lead Nurturing and Conversion: Design and execute lead nurturing workflows to move prospects through the funnel. Manage and optimize lead scoring models and ensure seamless handoff to the sales team.
✅ Performance Analytics: Track and analyze campaign performance metrics including CPL, MQLs, SQLs, pipeline contribution, and ROI. Provide insights and recommendations for continuous improvement.
✅ Collaboration: Partner with the content team to develop engaging content assets including whitepapers, case studies, and webinars. Work closely with the SDR, sales, and product marketing teams to align on goals and share insights.
✅ Marketing Technology Management: Utilize HubSpot, Reply.io, and other marketing automation tools for campaign management and reporting. Leverage AI-powered tools to optimize performance and drive efficiency.
ASSUMPTION: This role requires strong project management skills, the ability to manage multiple campaigns, and experience with marketing automation tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of experience in demand generation, preferably in a B2B SaaS or HR Tech environment.
Required Skills:
- Proven track record of managing successful multi-channel campaigns for ERP or similar enterprise markets.
- Strong understanding of ABM strategies and lead nurturing techniques.
- Hands-on experience with HubSpot, Reply.io, Google Analytics, and LinkedIn Ads.
- Excellent analytical and reporting skills.
- Experience collaborating with sales, SDRs, and content teams.
- Familiarity with ERP systems like Oracle HCM and SAP SuccessFactors is highly preferred.
Preferred Skills:
- Experience using AI-powered tools for campaign optimization.
- Strong project management skills with the ability to manage multiple campaigns.
- Excellent written and verbal communication skills.
ASSUMPTION: Candidates with experience in the ERP market and familiarity with Oracle HCM and SAP SuccessFactors will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a Demand Generation Manager with 5+ years of experience in a remote role)
Benefits:
- Competitive salary and performance-based incentives.
- Remote work flexibility.
- Opportunity to work with a leading AI-driven recruitment solutions provider.
- Collaborative and dynamic work environment.
Working Hours: 40 hours per week, with flexible hours to accommodate US/CST time zone.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-powered recruitment solutions.
Company Size: 51-200 employees. This size allows for a more agile work environment and the opportunity to make a significant impact on the company's growth.
Founded: 2010. RChilli has been providing AI-powered recruitment solutions for over a decade, with a strong focus on innovation and customer success.
Company Description:
- RChilli is a leading provider of AI-powered recruitment solutions, helping companies streamline their hiring process with accurate data extraction and seamless integration.
- The company specializes in resume parsing, resume matching, talent acquisition, job matching, and HR technology, with successful partnerships with Salesforce, Oracle HCM, Workday, and SAP SuccessFactors.
- RChilli is committed to revolutionizing recruitment technology and helping companies build inclusive teams focused on the right skills.
Company Specialties:
- Resume parsing and matching
- Talent acquisition and job matching
- AI-powered tools for recruitment
- Data-driven hiring decisions
- Candidate experience improvement
Company Website: https://www.rchilli.com/
ASSUMPTION: RChilli's focus on AI-powered recruitment solutions and commitment to innovation make it an attractive company for candidates interested in cutting-edge technology and driving business growth.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers the opportunity to lead demand generation efforts and collaborate with various teams to drive business growth.
Reporting Structure: The Demand Generation Manager will report directly to the VP of Marketing and work closely with the SDR, sales, content, and product marketing teams.
Work Arrangement: Remote, with flexible hours to accommodate the US/CST time zone. This arrangement allows for a better work-life balance and the ability to work from anywhere.
Growth Opportunities:
- Expanding RChilli's presence in the ERP market and driving pipeline growth.
- Gaining experience in AI-powered tools and marketing automation platforms.
- Developing leadership skills by managing campaigns and collaborating with cross-functional teams.
ASSUMPTION: This role offers significant growth opportunities for candidates looking to expand their skills in demand generation, marketing automation, and leadership.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required.
Office Location(s): Toronto, Ontario, Canada (Remote)
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada, with a population of over 2.9 million people.
- The city is known for its multiculturalism, with over 200 languages spoken and a rich diversity of neighborhoods.
- Toronto has a vibrant tech industry, with a strong focus on AI, machine learning, and software development.
Work Schedule: 40 hours per week, with flexible hours to accommodate the US/CST time zone. The work schedule may vary depending on the candidate's availability and the team's needs.
ASSUMPTION: The remote work environment allows for a better work-life balance and the ability to work from anywhere, while the geographic context of Toronto offers a diverse and vibrant city with a strong tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final interview with the VP of Marketing and other stakeholders
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and reporting
- Collaboration and communication skills
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation experience and relevant skills.
- Prepare a portfolio or case study showcasing your successful demand generation campaigns and their impact on pipeline growth.
- Research RChilli's products and services, and be prepared to discuss how your experience aligns with the company's mission and values.
ATS Keywords: Demand Generation, Campaign Management, Account-Based Marketing, Lead Nurturing, Performance Analytics, Collaboration, Marketing Technology Management, HubSpot, Google Analytics, LinkedIn Ads, ERP Systems, Project Management, Analytical Skills, Communication Skills, Content Marketing, Sales Alignment
ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy, data analysis, collaboration, and problem-solving skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- HubSpot (CRM, Marketing Automation, and Sales Automation)
- Reply.io (Outbound Sales Automation)
- Google Analytics (Web Analytics)
- LinkedIn Ads (Social Media Advertising)
- AI-powered tools for campaign optimization (e.g., Albert, Acquisio, or similar platforms)
ASSUMPTION: The candidate should have experience with marketing automation tools, CRM platforms, and AI-powered tools for campaign optimization.
👔 Cultural Fit Considerations
Company Values:
- Innovation: RChilli is committed to staying at the forefront of AI-powered recruitment solutions and continuously improving its products and services.
- Customer Success: The company prioritizes customer satisfaction and works closely with clients to ensure their hiring needs are met.
- Collaboration: RChilli fosters a collaborative work environment, with a strong focus on teamwork and cross-functional collaboration.
Work Style:
- Data-driven: RChilli relies on data and analytics to inform its marketing strategies and make data-driven decisions.
- Agile: The company operates in an agile environment, with a focus on rapid iteration and continuous improvement.
- Results-oriented: RChilli values results and encourages its employees to take ownership of their work and drive business growth.
Self-Assessment Questions:
- Do you have experience developing and executing successful demand generation campaigns in a B2B SaaS or HR Tech environment?
- Are you comfortable working in a remote, agile environment and collaborating with cross-functional teams?
- Do you have strong analytical and reporting skills, and are you comfortable using data to inform your marketing strategies?
ASSUMPTION: Candidates who align with RChilli's values and work style, and who have experience in demand generation and data-driven marketing, will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working in a remote environment and collaborating with teams across different time zones
- Keeping up with the latest trends and best practices in demand generation and AI-powered marketing
- Aligning marketing initiatives with the sales team's outbound outreach efforts
ASSUMPTION: The candidate should be comfortable managing multiple priorities, working in a remote environment, and staying up-to-date with the latest trends in demand generation and AI-powered marketing.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on demand generation and pipeline growth, with a strong emphasis on data-driven decision-making and collaboration with the sales team.
- In the ERP market, this role requires a deep understanding of ERP systems and the ability to develop tailored content and messaging for key decision-makers.
- Career-wise, this role offers significant growth opportunities in demand generation, marketing automation, and leadership, with the potential to advance to a director or VP-level position in the future.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from traditional marketing positions, as well as the growth opportunities it offers in the demand generation and marketing automation fields.
📝 Sample Projects
- Developing and executing a multi-channel demand generation campaign for a new ERP product launch, resulting in a 30% increase in qualified leads and a 20% increase in pipeline contribution.
- Implementing an AI-powered tool for campaign optimization, leading to a 15% improvement in CPL and a 25% increase in MQLs.
- Collaborating with the content team to create a series of whitepapers and case studies, resulting in a 35% increase in engagement and a 20% increase in lead conversions.
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful demand generation campaigns, optimize performance using AI-powered tools, and collaborate with cross-functional teams to drive business growth.
❓ Key Questions to Ask During Interview
- Can you describe the current demand generation strategies in place, and how this role will contribute to their evolution?
- How does the sales team currently engage with marketing-generated leads, and what opportunities exist for better alignment between our efforts?
- What are the most significant challenges facing the demand generation function at RChilli, and how can this role address them?
- How does RChilli support the professional development and growth of its demand generation team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions will help the candidate better understand the role's responsibilities, the company's demand generation strategies, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation experience and relevant skills, using the ATS keywords provided.
- Prepare a portfolio or case study showcasing your successful demand generation campaigns and their impact on pipeline growth.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
