Demand Generation Manager

📌 Core Information

🔹 Job Title: Demand Generation Manager

🔹 Company: Mirantis

🔹 Location: Poznań, Wielkopolskie, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated, multi-touch demand generation campaigns to drive awareness, lead acquisition, and pipeline acceleration.
• Aligning campaign strategies with key go-to-market initiatives, product launches, and market trends.
• Managing paid media programs across various digital platforms to drive high-intent conversions.
• Optimizing website and landing pages for SEO, CRO, and personalized content experiences.
• Collaborating with cross-functional teams to create scalable programs that engage target personas and convert leads into sales.

ASSUMPTION: This role requires a strong background in B2B SaaS or Cloud industry, with a focus on demand generation and digital marketing. Experience in managing paid media budgets and performance marketing campaigns is essential.

📋 Key Responsibilities

✅ Developing and executing integrated, multi-touch demand generation campaigns to drive awareness, lead acquisition, and pipeline acceleration.

✅ Aligning campaign strategies with key go-to-market initiatives, product launches, and market trends.

✅ Defining audience segmentation, messaging frameworks, and content strategies tailored to different stages of the buyer's journey.

✅ Partnering with Sales and BDR teams to align campaigns with outbound prospecting efforts and ABM strategies.

✅ Continuously analyzing and optimizing campaign performance based on funnel metrics, attribution data, and conversion rates.

✅ Owning the execution of paid media programs across various digital platforms to drive high-intent conversions.

✅ Optimizing website and landing pages for SEO, CRO, and personalized content experiences.

✅ Leveraging marketing automation and CRM tools to track, nurture, and score leads.

✅ Managing digital retargeting, paid social, and programmatic display advertising to increase engagement and brand recall.

✅ Analyzing digital campaign performance and applying A/B testing methodologies to improve lead quality and cost efficiency.

✅ Working closely with Content Marketing to develop campaign assets, including eBooks, whitepapers, videos, and webinars.

✅ Enabling SDR and sales teams with targeted messaging, nurture flows, and prospecting cadences.

✅ Partnering with Field Marketing on regional and event-based demand generation efforts.

ASSUMPTION: This role requires strong project management and cross-functional collaboration skills, as well as a deep understanding of the buyer's journey and marketing funnel.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in demand generation, campaign management, or digital marketing in B2B SaaS, Cloud, or DevOps/Kubernetes industry.

Required Skills:

• Proven expertise in orchestrating integrated marketing campaigns across multiple digital channels.
• Experience managing paid media budgets and performance marketing campaigns.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM systems (Salesforce preferred).
• Strong analytical mindset with experience in data-driven decision-making and funnel optimization.
• Excellent project management and cross-functional collaboration skills.

Preferred Skills:

• Familiarity with Kubernetes, AI infrastructure, cloud computing, and DevOps technologies.

ASSUMPTION: Candidates with experience in the B2B SaaS or Cloud industry and a proven track record in demand generation and digital marketing are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Competitive compensation package
• Strong benefits plan
• Work with an established leader in the cloud infrastructure industry
• Work with exceptionally passionate, talented, and engaging colleagues
• Be a part of cutting-edge, open-source innovation
• Thrive in a high-energy environment where openness, collaboration, risk-taking, and continuous growth are valued

Working Hours: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Mirantis operates in the cloud infrastructure industry, focusing on open-source technologies and strategic open-source infrastructure for containers and virtual machines.

Company Size: Mirantis has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Mirantis was founded in 1999, with over two decades of experience in the industry.

Company Description:

• Mirantis provides strategic open-source infrastructure to give customers complete control and digital self-determination.
• The company spans a full range of infrastructure capabilities from virtual machines to containers to Kubernetes.
• Mirantis serves a wide range of industries, building on extensive customer experience to provide distinct value in specific verticals.

Company Specialties:

• Kubernetes
• Cloud Computing
• Containers
• Docker
• OpenStack
• Virtualization
• IaaS
• CI/CD
• DevOps
• DevSecOps
• FIPS 140-2
• Managed Services
• Open Source
• Security
• Cloud
• Edge Computing
• NFV
• and VMware replacement

Company Website: www.mirantis.com

ASSUMPTION: Mirantis is an established leader in the cloud infrastructure industry, with a strong focus on open-source technologies and strategic open-source infrastructure for containers and virtual machines.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and cross-functional collaboration.

Reporting Structure: The Demand Generation Manager will report directly to the VP of Marketing and work closely with various teams, including Product Marketing, Digital, Field, and Sales.

Work Arrangement: This role is on-site in Poznań, Poland, with flexible remote work options available.

Growth Opportunities:

• Advancement within the Marketing department or other functional areas within the company.
• Expanding skills and expertise in demand generation, digital marketing, and related fields.
• Contributing to the company's growth and success, with potential opportunities for increased responsibility and leadership.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on developing skills and advancing within the company.

🌍 Location & Work Environment

Office Type: Mirantis' Poznań office is a collaborative and innovative workspace, fostering creativity and productivity.

Office Location(s): Szyperska 14/B6, Poznań, Poznań 61-754, PL

Geographic Context:

• Poznań is the fifth-largest city in Poland, with a population of approximately 540,000 people.
• The city is known for its rich history, vibrant culture, and thriving business environment.
• Poznań is home to several major corporations and is an important economic hub in the region.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexible remote work options available.

ASSUMPTION: The work environment at Mirantis' Poznań office is collaborative, innovative, and focused on driving growth and success for the company and its customers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• In-depth interviews with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Marketing expertise and demand generation strategies
• Analytical skills and data-driven decision-making
• Cross-functional collaboration and project management skills
• Alignment with Mirantis' company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your demand generation and digital marketing experience, as well as any relevant industry-specific skills.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and ability to work collaboratively in a cross-functional team environment.
• Research Mirantis' company culture and values to ensure a strong fit and alignment with your personal and professional goals.

ATS Keywords: Demand Generation, Campaign Management, Digital Marketing, B2B SaaS, Cloud, DevOps, Kubernetes, Paid Media, Marketing Automation, CRM, Data Analysis, Project Management, Collaboration, Content Marketing

ASSUMPTION: The application process for this role is competitive, and candidates with a strong background in demand generation and digital marketing, as well as relevant industry-specific skills, are encouraged to apply.

🛠️ Tools & Technologies

• Marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
• CRM systems (Salesforce preferred)
• Paid media platforms (Google Ads, LinkedIn, YouTube, etc.)
• SEO and CRO tools (e.g., Google Analytics, SEMrush, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The tools and technologies required for this role are standard in the demand generation and digital marketing industry, with a focus on marketing automation, CRM, and paid media platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Results-oriented and focused on driving growth

Self-Assessment Questions:

• Do you have a proven track record in demand generation and digital marketing, with a focus on driving growth and results?
• Are you comfortable working in a fast-paced, dynamic, and collaborative environment?
• Do you have strong analytical skills and a data-driven approach to decision-making?
• Are you able to work effectively in a cross-functional team environment, with a focus on driving growth and success for the company and its customers?

ASSUMPTION: Candidates who are a strong cultural fit for Mirantis will have a proven track record in demand generation and digital marketing, with a focus on driving growth and results, as well as strong analytical skills and a data-driven approach to decision-making.

⚠️ Potential Challenges

• The role requires a strong understanding of the B2B SaaS or Cloud industry, with a focus on demand generation and digital marketing.
• The role involves managing paid media budgets and performance marketing campaigns, requiring a solid understanding of digital marketing channels and platforms.
• The role requires strong project management and cross-functional collaboration skills, with a focus on driving growth and success for the company and its customers.
• The role may require occasional travel for industry events and conferences.

ASSUMPTION: The potential challenges for this role are related to the specific requirements of demand generation and digital marketing in the B2B SaaS or Cloud industry, as well as the need for strong project management and cross-functional collaboration skills.

📈 Similar Roles Comparison

• Compared to other demand generation roles, this position places a stronger emphasis on managing paid media budgets and performance marketing campaigns, as well as a focus on driving growth and success for the company and its customers.
• In the B2B SaaS or Cloud industry, demand generation roles often require a strong understanding of the specific industry and its target personas, as well as a focus on driving growth and results.
• Career paths for demand generation professionals may include advancement to director or vice president of marketing, as well as opportunities to transition into other functional areas within the company, such as product management or sales.

ASSUMPTION: The comparison of this role to similar positions in the industry highlights the unique requirements and focus areas of demand generation and digital marketing in the B2B SaaS or Cloud industry.

📝 Sample Projects

• Developing and executing a multi-channel demand generation campaign to drive awareness, lead acquisition, and pipeline acceleration for a new product launch.
• Managing a paid media budget of $50,000 per quarter to drive high-intent conversions and generate a 15% increase in qualified leads.
• Optimizing a website and landing pages for SEO, CRO, and personalized content experiences, resulting in a 20% increase in conversion rates and a 15% increase in organic traffic.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Demand Generation Manager role, with a focus on driving growth and success for the company and its customers.

❓ Key Questions to Ask During Interview

• Can you describe the current demand generation strategies and how this role will contribute to their evolution and success?
• How does the marketing team collaborate with the sales team to align campaigns with outbound prospecting efforts and ABM strategies?
• What are the key priorities for the first 90 days in this role, and how will my work contribute to the company's overall growth and success?
• How does Mirantis support the professional development and growth of its employees, particularly in the marketing department?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These key questions are designed to provide insight into the role's priorities, expectations, and the company's culture and values, ensuring a strong fit for the candidate.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your demand generation and digital marketing experience, as well as any relevant industry-specific skills.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and ability to work collaboratively in a cross-functional team environment.
• Research Mirantis' company culture and values to ensure a strong fit and alignment with your personal and professional goals.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.