📌 Core Information
🔹 Job Title: Demand Generation Manager - KitCheck
🔹 Company: Bluesight
🔹 Location: United States - Remote
🔹 Job Type: Full Time - Remote
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Driving demand generation goals through strategic campaigns
- Collaborating with cross-functional teams to create integrated marketing activities
- Analyzing campaign performance and making data-driven optimizations
- Monitoring sales funnel activity and addressing coverage gaps
ASSUMPTION: This role requires a strong understanding of demand generation strategy, buyer persona targeting, list development, tools, and content, as well as persuasive communication and project management skills.
📋 Key Responsibilities
✅ Campaign Development & Execution: Create and execute campaigns to drive leads, MQLs, and pipeline for KitCheck
✅ Target List Development: Build target lists capturing KitCheck buyer personas with high propensity and potential value
✅ Website Promotion Strategies: Optimize performance by increasing key asset conversion metrics through website promotion strategies
✅ Collaboration: Work with various internal and external stakeholders to drive and execute marketing program tactics
✅ Campaign Analysis: Analyze campaign and program results, draw insights, and make data-based adjustments
✅ Sales Funnel Monitoring: Monitor sales funnel activity, make recommendations to address coverage gaps, and work closely with BDR teams on targeted campaigns and effective follow-up
ASSUMPTION: This role requires a high level of organization, a healthy sense of urgency, and the ability to prioritize and achieve in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of professional experience, with 3+ years in demand generation at a growth-oriented SaaS company
Required Skills:
- Proven experience in demand generation and lead generation strategies
- Strong project management skills
- Ability to interpret data and create actionable insights
- Excellent communication and collaboration skills
- Solution-oriented mindset with a focus on problem-solving
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with CRM systems (e.g., Salesforce)
- Knowledge of SQL or other data analysis tools
ASSUMPTION: Candidates with experience in healthcare or pharmaceutical industries may have an advantage but are not required.
💰 Compensation & Benefits
Salary Range: $95,000 - $115,000 per year
Benefits:
- Unlimited vacation days
- Generous insurance coverage
- 401k program with a company match
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for demand generation roles in the United States. Actual compensation may vary based on candidate experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bluesight operates in the Software Development industry, focusing on pharmacy automation and medication management solutions
Company Size: Bluesight is a mid-sized company with 51-200 employees, providing a collaborative and innovative work environment
Founded: 2011, with a mission to create groundbreaking solutions that increase efficiency, safety, and visibility for health systems, hospital pharmacy, and pharmaceutical manufacturers
Company Description:
- Bluesight empowers customers to deliver the right medicine to the right patient at the right time, every time
- The company uses AI and machine learning to surface actionable analytics for every step of the medication lifecycle
- Bluesight's solutions optimize hospital pharmacy practices by improving efficiency, reducing medication costs, and increasing compliance and safety
Company Specialties:
- Pharmacy automation
- Medication tray processing and management
- Drug tracking and controlled substance tracking and auditing
Company Website: bluesight.com
ASSUMPTION: Bluesight's focus on innovation and teamwork creates an environment where there's room to grow and opportunities to take initiative.
📊 Role Analysis
Career Level: This role is a mid-level position, offering opportunities for growth and career advancement within the marketing department
Reporting Structure: The Demand Generation Manager reports directly to the VP of Marketing and works closely with marketing, product management, product marketing, and sales teams
Work Arrangement: This is a remote, full-time position open to applicants in the continental United States
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on various campaigns and projects, gaining diverse experience
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers a unique opportunity to work in a high-growth healthcare information technology company with a start-up 'vibe' but the stability of an established organization.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office required
Office Location(s): N/A (remote work only)
Geographic Context:
- The United States offers a large talent pool and diverse market opportunities for Bluesight's solutions
- Remote work allows for a flexible work-life balance and the ability to work from various locations within the continental United States
- Bluesight's headquarters is located in Alexandria, Virginia
Work Schedule: Flexible, full-time hours with the ability to work remotely
ASSUMPTION: Applicants should be comfortable working in a remote environment and have a reliable internet connection and suitable workspace at home.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Demand generation strategies and experience
- Campaign development and execution skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant demand generation experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Bluesight's mission and the role's responsibilities
- Prepare examples of successful campaigns or projects you've led in previous roles
ATS Keywords: Demand Generation, Campaign Development, Lead Generation, Project Management, Data Analysis, Buyer Persona Targeting, Sales Funnel Metrics, Collaboration, Communication, Creativity, Problem Solving, Website Optimization, Integrated Marketing, Reporting, Performance Optimization, Organizational Skills
ASSUMPTION: Bluesight's application process may vary, and applicants should be prepared for a thorough evaluation of their skills and experience.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce)
- Data analysis tools (e.g., SQL, Excel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Applicants should be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Teamwork
- Simplicity
- Visibility
- Predictability
Work Style:
- Collaborative and team-oriented
- Focused on problem-solving and continuous improvement
- Adaptable and comfortable with change in a fast-paced environment
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable working in a fast-paced, ever-changing environment?
- Do you have a strong desire to learn and adapt to new tools and technologies?
ASSUMPTION: Bluesight's culture is built on innovation and teamwork, with opportunities for growth and initiative-taking.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Working with various internal and external stakeholders to align on campaign tactics
- Analyzing and interpreting complex data to make informed decisions
- Adapting to changes in the market or company priorities
ASSUMPTION: Applicants should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Demand Generation Manager roles may vary by industry and company size, but the core responsibilities remain consistent
- Bluesight's role offers a unique opportunity to work in the healthcare information technology sector, focusing on medication management solutions
- Career progression may include roles such as Senior Demand Generation Manager, Marketing Director, or other senior marketing positions
ASSUMPTION: Applicants should research similar roles in the industry to better understand the market and Bluesight's competitive advantages.
📝 Sample Projects
- Developing and executing a targeted campaign to generate leads for KitCheck's medication tray processing solution
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with the sales team to create targeted lists and improve follow-up processes
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the demand generation team currently, and how can this role address them?
- How does Bluesight support the growth and development of its marketing team members?
- What are the most successful demand generation campaigns Bluesight has executed in the past, and what made them successful?
- How does Bluesight measure the success of its demand generation efforts, and how can this role contribute to improving those metrics?
- What is the company's long-term vision for the demand generation team, and how does this role fit into that vision?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your demand generation experience and skills
- Write a cover letter explaining your interest in Bluesight and the Demand Generation Manager role
- Prepare examples of successful campaigns or projects you've led in previous roles
- Follow up with Bluesight after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
