Demand Generation Manager (Paid Acquisition)

📌 Core Information

🔹 Job Title: Demand Generation Manager (Paid Acquisition)

🔹 Company: C Teleport

🔹 Location: Rotterdam, Netherlands

🔹 Job Type: Full-Time, Hybrid (3 days on-site, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 4-6+ years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Driving lead generation through paid acquisition channels
• Optimizing SEO fundamentals for organic growth
• Improving conversion rates through CRO initiatives
• Collaborating with cross-functional teams to align campaigns with commercial priorities

ASSUMPTION: This role requires a strong background in B2B SaaS paid advertising and a data-driven mindset to succeed.

📋 Key Responsibilities

✅ Plan, launch, and optimize multi-channel paid ad campaigns to meet leads and CPA targets

✅ Manage and improve SEO fundamentals to drive stable organic growth

✅ Execute and iterate on CRO initiatives to improve conversion rates across our funnel

✅ Refresh ad copy and creatives regularly, monitor performance, and introduce new ideas

✅ Own campaign reporting with insights on performance, wins, and opportunities

✅ Work closely with Sales and Product Marketing to align messaging and feedback loops

✅ Ensure accurate tracking, attribution, and event setup using GA4, GTM, and related tools

✅ Continuously test and learn to improve campaign effectiveness and ROI

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6+ years in digital marketing or demand generation roles, with a strong focus on paid advertising in B2B SaaS

Required Skills:

• Proven experience running Paid Ads / PPC campaigns in B2B SaaS
• Strong analytics, attribution, and performance reporting skills
• Solid grasp of SEO best practices and experience implementing them
• Comfortable with CRO testing and iterative conversion improvements
• Proficient in Google Ads, Microsoft Ads, Meta Ads, LinkedIn Campaign Manager, GA4, GTM, Hotjar, SEMrush, or Ahrefs

Preferred Skills:

• Growth mindset with resilience to test, fail, and learn fast
• High attention to detail and strong ownership of performance metrics
• Comfortable working autonomously in a scale-up environment
• Analytical thinker with a sharp focus on improving CAC and lead quality

ASSUMPTION: Candidates with experience in a similar role or industry will have a significant advantage.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and performance)

Benefits:

• 25 days of paid time off per year
• Work-from-abroad allowance of 30 working days per calendar year
• Commuting allowance of €0.23 per km for on-site days
• Generous training budget and support for professional development
• Access to a collaborative, international team with a strong company culture

Working Hours: 40 hours per week, with flexible working hours and the option to work from home two days a week

ASSUMPTION: The salary range is based on industry standards for similar roles in the Netherlands and takes into account the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on corporate travel management

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2017, with a history of rapid growth and expansion

Company Description:

• C Teleport is a business travel platform that enables users to search, book, change, and cancel travel arrangements through an integrated online platform
• The company prioritizes user experience and offers industry-focused integrations
• C Teleport serves a diverse customer base across the globe, with a strong presence in the maritime and aviation industries

Company Specialties:

• Corporate travel management
• Integrated online travel platform
• Industry-focused integrations

Company Website: cteleport.com

ASSUMPTION: C Teleport's focus on user experience and industry-specific integrations sets it apart in the corporate travel management space.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and progression

Reporting Structure: This role reports directly to the Marketing Director and works closely with the Sales and Product Marketing teams

Work Arrangement: Hybrid, with 3 days in the Rotterdam office and 2 days working from home

Growth Opportunities:

• Potential to grow into a leadership role as the company continues to expand
• Opportunities to work on diverse projects and campaigns
• Access to a generous training budget and support for professional development

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Rotterdam

Office Location(s): Prins Alexanderplein 13, Rotterdam, South Holland 3067GC, NL

Geographic Context:

• Rotterdam is the second-largest city in the Netherlands and a major hub for business and culture
• The city is known for its vibrant arts scene, diverse food culture, and historic architecture
• C Teleport's office is located in the heart of Rotterdam, with easy access to public transportation and amenities

Work Schedule: Standard working hours are from 9:00 AM to 5:30 PM, with flexible hours and the option to work from home two days a week

ASSUMPTION: The hybrid work arrangement and central office location offer a good balance between collaboration and flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Marketing Director
• In-depth interview with the Marketing Director and a member of the Marketing team
• Case study or project presentation, followed by a final interview with the Marketing Director and CEO

Key Assessment Areas:

• Paid advertising experience and expertise
• Data analysis and interpretation skills
• CRO testing and optimization skills
• Cultural fit and alignment with C Teleport's values

Application Tips:

• Highlight your experience with paid advertising in B2B SaaS and provide specific examples of successful campaigns
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare a case study or project presentation that demonstrates your ability to plan, execute, and optimize paid advertising campaigns

ATS Keywords: Paid Ads, PPC, B2B SaaS, SEO, CRO, Google Ads, Microsoft Ads, Meta Ads, LinkedIn Campaign Manager, GA4, GTM, Hotjar, SEMrush, Ahrefs

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with C Teleport's values and goals.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• Meta Ads
• LinkedIn Campaign Manager
• GA4
• GTM
• Hotjar
• SEMrush
• Ahrefs

ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Be Hungry: C Teleport values employees who are passionate, driven, and committed to continuous learning and improvement
• Be Smart: The company seeks intelligent, strategic thinkers who can make data-driven decisions and solve complex problems
• Be Humble: C Teleport fosters a collaborative, team-oriented culture where employees are open to feedback and willing to learn from one another

Work Style:

• C Teleport values autonomy and self-management, with employees expected to take ownership of their work and results
• The company encourages experimentation and continuous learning, with a focus on testing, iterating, and improving
• C Teleport prioritizes open communication and collaboration, with regular team meetings and cross-functional projects

Self-Assessment Questions:

• Do you have a proven track record of driving results through paid advertising in B2B SaaS?
• Are you comfortable working autonomously and taking ownership of your work?
• Do you thrive in a collaborative, team-oriented environment where open communication is valued?

ASSUMPTION: Candidates who align with C Teleport's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple paid advertising campaigns simultaneously, requiring strong organizational skills and attention to detail
• Working in a fast-paced, dynamic environment where priorities and goals may shift quickly
• Collaborating with cross-functional teams to align campaigns with commercial priorities, requiring strong communication and project management skills
• Adapting to a hybrid work arrangement, with a balance between on-site collaboration and remote work

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and results-driven approach.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on paid advertising and performance metrics
• C Teleport's focus on user experience and industry-specific integrations sets it apart in the corporate travel management space
• This role offers significant growth potential, with opportunities to make a real impact on the company's success

ASSUMPTION: Candidates should consider how their skills and experience align with the unique aspects of this role and company.

📝 Sample Projects

• Developing and executing a multi-channel paid advertising campaign to drive leads and CPA targets
• Optimizing SEO fundamentals to improve organic search rankings and drive stable growth
• Implementing CRO testing and optimization strategies to improve conversion rates across the funnel

ASSUMPTION: These projects are representative of the types of initiatives the Demand Generation Manager will be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for this role?
• How does this role collaborate with the Sales and Product Marketing teams, and what are the key feedback loops?
• What are the most important qualities and skills for success in this role, according to the team?
• What opportunities are there for growth and professional development within the Marketing team and the company as a whole?
• How does the company support work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience with paid advertising in B2B SaaS
• Prepare a case study or project presentation that demonstrates your ability to plan, execute, and optimize paid advertising campaigns
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.