Demand Generation Manager - Remote Mexico

📌 Core Information

🔹 Job Title: Demand Generation Manager - Remote Mexico

🔹 Company: Directive Consulting

🔹 Location: Mexico

🔹 Job Type: Remote

🔹 Category: 🎯 Demand Generation

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Crafting data-driven marketing strategies for B2B companies
• Managing performance marketing for no more than five key accounts
• Executing and optimizing campaigns to exceed client expectations
• Interfacing with clients to pitch and refine strategies

ASSUMPTION: The job overview suggests a heavy emphasis on strategic planning and client interaction, likely requiring advanced communication skills and significant experience in B2B marketing.

📋 Key Responsibilities

✅ Own the success of SMB clients across various marketing channels

✅ Handle client relationships with poise, confidence, and empathy

✅ Project manage and organize your accounts

✅ Build relationships with your point of contacts

✅ Possess deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies

ASSUMPTION: These responsibilities imply a need for a high degree of autonomy and initiative, with expectations for both strategic oversight and hands-on campaign management.

🎯 Required Qualifications

Education: Not specified

Experience: 2+ years of experience in agency-side marketing and performance marketing

Required Skills:

• Demand Generation
• Performance Marketing
• Client Relationship Management

Preferred Skills:

• Strong SaaS background
• T-shaped marketing skills

ASSUMPTION: A background in SaaS and broader marketing approaches likely provide a competitive edge in this role, prominent in Directive Consulting's client portfolio.

💰 Compensation & Benefits

Salary Range: Not specified, but contextualized by a living wage minimum of $2,500 MXN per month

Benefits:

• Mental health support, including Spring Health and Headspace membership
• Physical health benefits, including fertility support and virtual workout programs
• Generous PTO policy including unlimited PTO and paid company holidays

Working Hours: 40 hours per week

ASSUMPTION: Salary specifics are not disclosed, but the commitment to a living wage and comprehensive benefits package implies a supportive work environment catered to diverse needs.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on performance marketing for B2B companies

Company Size: 51-200 employees, offering a close-knit team environment with substantial resources

Founded: 2014, with a solid decade of industry presence and client impact

Company Description:

• World-renowned for generating substantial client revenue through unique methodologies
• International presence across the Americas, EMEA, and APAC
• Focus on results-driven marketing strategies

Company Specialties:

• SEO
• PPC
• SaaS Marketing

Company Website: https://directiveconsulting.com

ASSUMPTION: The company values innovative, data-driven strategies due to its foundational expertise in performance marketing, which should align well with forward-thinking candidates.

📊 Role Analysis

Career Level: Intermediate, suitable for professionals with 2-5 years of experience

Reporting Structure: Likely reports to senior management or marketing leadership given the strategic nature of responsibilities

Work Arrangement: Hybrid, combining remote work with potential in-office collaboration as needed

Growth Opportunities:

• Expand technical and strategic marketing expertise
• Potential for upward mobility within a growing company
• Networking with high-profile B2B clients

ASSUMPTION: Candidates can anticipate opportunities for professional development through dynamic client interactions and involvement in cutting-edge marketing campaigns.

🌍 Location & Work Environment

Office Type: Hybrid environment with a remote-first approach

Office Location(s): Mainly virtual, with possible office presence in Mexico City

Geographic Context:

• Proximity to strategic markets in Mexico
• Access to diverse cultural and economic hubs within Latin America
• Integration into a global workforce with international operations

Work Schedule: Flexibility in work hours, with core commitments based on client needs

ASSUMPTION: The hybrid model suits self-motivated professionals seeking work-life balance, while thriving in collaborative settings.

💼 Interview & Application Insights

Typical Process:

• Initial screening and resume review
• Virtual interview with HR or talent acquisition
• Technical interview with marketing team members

Key Assessment Areas:

• Technical expertise in Paid Media and SEO
• Communicative ability in client settings
• Project management capabilities

Application Tips:

• Highlight SaaS and B2B market experience
• Showcase successful demand generation strategies
• Be prepared to discuss specific performance metrics improvements

ATS Keywords: Demand Generation, Performance Marketing, Client Management

ASSUMPTION: A rigorous interview process seeks candidates who can demonstrate both strategic vision and executional prowess, parallel to Directive Consulting's core values.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush
• HubSpot

ASSUMPTION: Familiarity with leading digital marketing tools and platforms is assumed, reflecting the technical demands of the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation in marketing strategies
• Commitment to customer success
• Collaboration within a global team

Work Style:

• Results-focused and goal-oriented
• Adaptive to rapid changes in marketing trends
• Highly communicative and collaborative

Self-Assessment Questions:

• How have you driven results in prior performance marketing roles?
• What client interfacing experience have you found most impactful?
• How do you balance strategic planning and execution?

ASSUMPTION: The role demands a proactive, versatile, and results-driven individual, aligning with a fast-paced, client-facing environment.

⚠️ Potential Challenges

• Managing diverse client needs simultaneously
• Maintaining high standards for performance metrics
• Continuously adapting to evolving B2B market dynamics
• Ensuring effective communication across remote settings

ASSUMPTION: Successfully navigating these challenges will require strong organizational skills and an ability to manage competing priorities.

📈 Similar Roles Comparison

• This role leans more towards strategic engagement compared to typical demand gen roles
• Greater focus on performance metrics and client satisfaction than general marketing positions
• Hybrid work model with a collaborative team environment

ASSUMPTION: Competitors may offer more rigid roles; Directive Consulting emphasizes flexibility and creativity.

📝 Sample Projects

• Leading a multi-channel campaign for a major SaaS client
• Implementing SEO improvements leading to a 30% increase in organic traffic
• Executing ABM strategies that boost key account engagement

ASSUMPTION: Sample projects reflect the opportunity and expectation to manage complex, high-impact initiatives.

❓ Key Questions to Ask During Interview

• What does success look like for this position in the first 6 months?
• How does the team collaborate to achieve campaign goals?
• How are performance metrics and success measured and reported?
• What tools and resources are available to support marketing efforts?
• Can you provide examples of when Directive Consulting has exceeded client expectations?

ASSUMPTION: Preparing questions showcases candidate interest in company values, team dynamic, and clarity in expected outcomes.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and skills
• Prepare to discuss your strategy and execution process in interviews
• Follow up on your application status with the hiring team
• Verify all application details prior to submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.