Demand Generation Manager (Remote US)

📌 Core Information

🔹 Job Title: Demand Generation Manager (Remote US)

🔹 Company: Directive Consulting

🔹 Location: Remote (US)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Managing a portfolio of SMB clients across various marketing channels
• Developing and executing marketing strategies to exceed client expectations
• Building and maintaining strong client relationships
• Collaborating with cross-functional teams to deliver integrated marketing solutions

ASSUMPTION: This role requires a T-shaped marketer with a strong background in performance marketing, SaaS, and agency-side experience. The ideal candidate will be comfortable managing multiple clients and projects simultaneously.

📋 Key Responsibilities

✅ Own the success of SMB clients across channels, including Paid Media, SEO, and CRO

✅ Handle client relationships with poise, confidence, and empathy

✅ Project manage and organize your accounts

✅ Build relationships with your point of contacts

✅ Develop and execute marketing strategies that drive results

✅ Collaborate with cross-functional teams to deliver integrated marketing solutions

ASSUMPTION: This role requires a strong understanding of marketing strategy, execution, communication, and project management. The ideal candidate will be comfortable working independently and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in agency-side marketing and 2+ years of experience in performance marketing

Required Skills:

• Proven track record in demand generation and performance marketing
• Strong SaaS background preferred
• Excellent project management skills
• Strong communication and interpersonal skills
• Ability to work independently and manage multiple projects simultaneously

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Spanish

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of a degree. Fluency in Spanish is not required but may be beneficial for certain clients.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and location)

Benefits:

• Medical, dental, and vision plans
• Disability and life insurance
• Mental health support (Spring Health, Headspace)
• Physical health support (Gympass)
• Unlimited PTO, paid company holidays, and paid parental leave
• 401(k) with company match
• Annual bonus based on tenure
• Annual anniversary trip to Newport Beach, CA

Working Hours: Full-time, remote work with flexible hours

ASSUMPTION: The salary range is based on industry standards for a Demand Generation Manager with 2-5 years of experience. Benefits are subject to change and may vary based on location.

📌 Applicant Insights

🔍 Company Context

Industry: Directive Consulting is a performance marketing agency specializing in B2B companies. They focus on Customer Generation, a marketing methodology that focuses on SQLs and customers instead of traditional metrics like MQLs.

Company Size: 51-200 employees

Founded: 2014

Company Description:

• Directive Consulting offers Paid Media, SEO/Content, CRO, and Video services to their clients
• Their Customer Generation methodology has generated over $1B in revenue for clients in the last 10 years
• They have a global team with offices in the Americas, EMEA, and APAC

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established performance marketing agency with a strong focus on B2B companies. Their global presence allows them to serve clients across various industries and regions.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role

Reporting Structure: This role reports directly to the Director of Demand Generation

Work Arrangement: Remote work with the option to use state-of-the-art offices in Irvine, California

Growth Opportunities:

• Potential to take on more clients and grow within the role
• Opportunities to collaborate with cross-functional teams and learn new skills
• Potential to move into a management or leadership role as the company grows

ASSUMPTION: This role offers significant growth opportunities as Directive Consulting continues to expand its client base and global presence.

🌍 Location & Work Environment

Office Type: Remote-first with state-of-the-art offices in Irvine, California

Office Location(s): Irvine, California

Geographic Context:

• Irvine is located in Orange County, California, with a population of approximately 300,000
• The city offers a mix of urban and suburban living with a median home price of around $800,000
• Irvine has a Mediterranean climate with mild winters and warm summers

Work Schedule: Full-time, remote work with flexible hours

ASSUMPTION: While this role is remote, the option to use the Irvine office may be beneficial for team-building and collaboration purposes.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Interview with the hiring manager
• Final interview with the Director of Demand Generation
• Background check and offer

Key Assessment Areas:

• Marketing strategy and execution
• Project management skills
• Client relationship management
• Communication and interpersonal skills
• Cultural fit

Application Tips:

• Highlight your experience with performance marketing and demand generation
• Include examples of successful marketing campaigns you've managed
• Demonstrate your ability to manage multiple clients and projects simultaneously
• Showcase your strong communication and interpersonal skills

ATS Keywords: Demand Generation, Performance Marketing, Paid Media, SEO, CRO, SaaS, Agency-side Marketing, Client Relationship Management, Project Management, Marketing Strategy, Marketing Execution

ASSUMPTION: The interview process may vary based on the candidate's experience and the company's current hiring needs.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Communication tools (e.g., Slack, Zoom)

ASSUMPTION: The specific tools and technologies used may vary based on the client's needs and the company's standard operating procedures.

👔 Cultural Fit Considerations

Company Values:

• People First
• Integrity
• Collaboration
• Continuous Learning
• Results-Driven

Work Style:

• Remote-friendly and flexible work arrangements
• Strong focus on results and performance
• Collaborative and supportive team environment
• Continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in a fast-paced, remote work environment?
• Are you comfortable managing multiple clients and projects simultaneously?
• Do you have a strong passion for driving results and exceeding client expectations?
• Are you a strong communicator and collaborator?

ASSUMPTION: Directive Consulting values a strong work-life balance and a results-driven work environment. Candidates who are self-motivated, organized, and able to work independently will thrive in this role.

⚠️ Potential Challenges

• Managing multiple clients and projects simultaneously may be challenging for some candidates
• Working remotely may require strong self-motivation and time management skills
• Some clients may have tight deadlines or demanding expectations
• Travel may be required for certain clients or events

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.

📈 Similar Roles Comparison

• This role is similar to a Demand Generation Manager or Performance Marketing Manager role at other agencies
• However, Directive Consulting's focus on Customer Generation sets it apart from other agencies
• This role offers the opportunity to work with a diverse range of clients across various industries

ASSUMPTION: While this role is similar to other Demand Generation Manager roles, Directive Consulting's unique focus on Customer Generation and global presence sets it apart from other agencies.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a SaaS client
• Managing a PPC campaign for an e-commerce client to increase sales and ROI
• Collaborating with a cross-functional team to deliver an integrated marketing campaign for a B2B client

ASSUMPTION: These sample projects demonstrate the breadth of work and the diverse range of clients that a Demand Generation Manager at Directive Consulting may encounter.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company's demand generation efforts?
• How does Directive Consulting support the professional development of its employees?
• What is the company's approach to work-life balance?
• How does Directive Consulting measure the success of its demand generation campaigns?
• What opportunities are there for growth and advancement within the company?

ASSUMPTION: These questions demonstrate a strong interest in the role and the company's success, as well as a desire to understand the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with performance marketing, demand generation, and client relationship management
• Prepare examples of successful marketing campaigns you've managed
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.