📌 Core Information
🔹 Job Title: Demand Generation Manager (Responsable marketing à la performance) F-H – Western Europe
🔹 Company: sa.global
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time, Remote (Telecommuting)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive measurable results
- Collaborating with global marketing leaders to design, deploy, track, and analyze lead generation campaigns
- Managing multiple projects simultaneously and producing ROI reports
- Working with internal teams and external agencies to execute campaigns
- Optimizing marketing efforts across various channels to maximize efficiency and ROI
ASSUMPTION: This role requires a high level of autonomy and strong project management skills to manage multiple campaigns and projects simultaneously.
📋 Key Responsibilities
✅ Developing and executing marketing strategies to achieve measurable results
✅ Collaborating with global marketing leaders to design, deploy, track, and analyze lead generation campaigns
✅ Managing multiple projects simultaneously and producing ROI reports
✅ Working with internal teams and external agencies to execute campaigns
✅ Optimizing marketing efforts across various channels to maximize efficiency and ROI
✅ Ensuring brand identity is consistent across all campaigns and channels
✅ Managing and maintaining marketing databases for priority market segments
✅ Analyzing campaign performance data to inform strategic decisions and optimize campaigns
✅ Establishing growth and ROI predictions for each marketing campaign
✅ Working within a defined budget and reporting any overspends
✅ Providing regular performance reports, including web analytics and KPI evaluations
✅ Gathering feedback and using data to improve campaigns or develop new ones
ASSUMPTION: This role requires a strong understanding of B2B marketing, data analysis, and project management to successfully execute campaigns and achieve desired results.
🎯 Required Qualifications
Education: Bachelor's degree in communication, marketing digital, or a related field
Experience: 8+ years of experience in a similar role
Required Skills:
- Excellent project management skills
- Proven experience in B2B marketing, with a focus on application marketing
- Strong data analysis skills
- Fluency in English (written and spoken)
- Excellent communication and stakeholder management skills
- Ability to manage multiple campaigns simultaneously
- Understanding of current marketing trends
Preferred Skills:
- Experience with marketing automation
ASSUMPTION: Given the remote nature of this role, strong communication skills and the ability to work independently are crucial for success.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated, based on industry standards for a senior marketing role in Western Europe)
Benefits:
- Competitive benefits package
- Hybrid work arrangement (remote and on-site)
- Exposure to a diverse range of international clients and industries
Working Hours: Full-time (40 hours per week), flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Western Europe. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: Medium (501-1,000 employees) - Offers a supportive and collaborative work environment with ample opportunities for growth and development
Founded: 1990 - Over 30 years of experience in the industry
Company Description:
- Specializes in implementing Microsoft Dynamics 365 solutions tailored to service-based enterprises and project-oriented organizations
- Offers vertical-focused solutions for various industries, including advertising and marketing, accounting, architecture and engineering, consulting, homebuilding, legal, and IT services
- Committed to empowering organizations and people to achieve more by addressing industry challenges through platform expertise
Company Specialties:
- Microsoft Dynamics 365
- Microsoft Dynamics AX Solutions
- ERP Implementation
- ERP Consulting
- Microsoft Dynamics CRM
- Professional Services Automation (PSA) Software
- Microsoft Dynamics Development Services
- Microsoft Dynamics Support
- Microsoft Dynamics Consulting
Company Website: www.saglobal.com
ASSUMPTION: sa.global's extensive experience and expertise in Microsoft Dynamics 365 solutions make it a strong partner for organizations looking to optimize their business processes and drive growth.
📊 Role Analysis
Career Level: Senior - This role offers significant autonomy and the opportunity to make a substantial impact on the company's marketing efforts
Reporting Structure: Reports directly to the Global Demand Generation & Performance Marketing Leader
Work Arrangement: Hybrid - Combines remote work with on-site collaboration
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunity to work on diverse campaigns and projects, fostering continuous learning and skill development
- Exposure to a global team and international clients, providing opportunities for cross-cultural collaboration and growth
ASSUMPTION: Given the remote nature of this role, strong communication skills and the ability to work independently are crucial for success.
🌍 Location & Work Environment
Office Type: Hybrid - Combines remote work with on-site collaboration at the Paris office
Office Location(s): Paris, Île-de-France, France
Geographic Context:
- Paris is a vibrant and multicultural city, offering a rich array of cultural, culinary, and recreational opportunities
- The Île-de-France region is home to numerous multinational corporations and offers ample job opportunities
- France is a member of the European Union, providing opportunities for international collaboration and travel
Work Schedule: Full-time (40 hours per week), flexible hours
ASSUMPTION: The hybrid work arrangement allows for a good balance between remote work and on-site collaboration, fostering both autonomy and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and reporting
- Project management and multitasking
- Communication and stakeholder management
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Be ready to discuss your approach to data-driven decision-making and campaign optimization
- Research sa.global's industry focus and company culture to demonstrate your fit and enthusiasm
ATS Keywords: Marketing strategy, campaign development, data analysis, project management, stakeholder management, B2B marketing, lead generation, ROI, marketing automation
ASSUMPTION: sa.global's hiring process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit, ensuring a strong match for the role and the company.
🛠️ Tools & Technologies
- Microsoft Dynamics 365
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- AGILE - Embracing change and continuous improvement
- CAPABLE - Delivering high-quality solutions and services
- COMMITTED - Fostering a collaborative and supportive work environment
Work Style:
- Autonomous - Ability to work independently and manage multiple projects simultaneously
- Collaborative - Strong communication and teamwork skills
- Data-driven - Proficient in data analysis and using data to inform strategic decisions
Self-Assessment Questions:
- Do I thrive in an autonomous work environment and enjoy managing multiple projects simultaneously?
- Am I comfortable working remotely and collaborating with global teams?
- Do I have a strong data-driven mindset and enjoy using data to optimize marketing campaigns?
ASSUMPTION: sa.global's company culture values autonomy, collaboration, and data-driven decision-making, making it an ideal fit for candidates who thrive in these environments.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong organizational skills and time management
- Working remotely may present communication and collaboration challenges, requiring proactive and clear communication
- Developing and executing marketing strategies may require continuous learning and adaptation to new tools and technologies
- Analyzing campaign performance data may require strong data analysis skills and a strategic mindset
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to continuous learning and development.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on demand generation and performance marketing, requiring a strong data-driven mindset and a focus on ROI
- While the role is remote, it offers opportunities for on-site collaboration and international travel, providing a good balance between autonomy and teamwork
- This role offers significant growth opportunities, both within the marketing department and across the global organization
ASSUMPTION: This role offers a unique blend of autonomy, collaboration, and growth opportunities, making it an attractive choice for experienced marketing professionals looking to advance their careers in a global organization.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to generate leads for a new product launch
- Analyzing campaign performance data to optimize marketing efforts and maximize ROI
- Managing a team of marketing professionals and external agencies to execute a large-scale event or webinar
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Demand Generation Manager, requiring strong project management, data analysis, and strategic thinking skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the global marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does sa.global support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working remotely for this role, and how does the company address them?
- How does sa.global measure the success of its marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: These questions are designed to assess the role's fit with the candidate's skills, experience, and career goals, as well as the company's culture and support for remote work.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Be ready to discuss your approach to data-driven decision-making and campaign optimization
- Research sa.global's industry focus and company culture to demonstrate your fit and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
