📌 Core Information
🔹 Job Title: Demand Generation Manager SCALAR
🔹 Company: ZF Group
🔹 Location: Wroclaw LP2, Poland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Designing and delivering creative campaigns to generate high-quality leads for sales teams
- Working across various channels to engage potential customers throughout their journey
- Adapting to a world where AI is changing how people search, ask questions, and make decisions
- Collaborating with a remote-first marketing team covering communication & events, branding, digital marketing, product marketing, and go-to-market
ASSUMPTION: This role requires a strategic mindset, creativity, and a strong understanding of digital marketing channels to drive successful demand generation campaigns.
📋 Key Responsibilities
✅ Design and deliver smart, creative campaigns that bring in high-quality leads for sales teams
✅ Plan, launch, and measure marketing activities that make a difference
✅ Work across channels such as performance marketing, marketing automation, and content to support sales teams and engage prospects
✅ Build systems that work, test new ideas, and see direct results from efforts
ASSUMPTION: This role involves a high degree of autonomy and responsibility, requiring strong self-management and results-driven mindset.
🎯 Required Qualifications
Education: Bachelor’s degree in digital marketing or equivalent
Experience: Minimum of 3 years’ experience in digital marketing in an international SaaS or telematics environment
Required Skills:
- Proven experience in effective lead generation techniques and strategies
- Extensive knowledge of search engine marketing (SEM), pay-per-click (PPC), and social advertising
- Experience in building automated email workflows that move leads from first touch to sales-ready
- Ability to think beyond traditional demand gen and adapt to AI-driven changes in customer behavior
Preferred Skills:
- Experience with marketing automation platforms (e.g., Marketo, HubSpot)
- Fluency in additional languages (e.g., German, Spanish)
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and additional languages may provide a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on market research for mid-level marketing roles in Poland)
Benefits:
- Free private medical care (Medicover)
- Life insurance
- Half-year bonus based on performance
- Multisport Card and Meals allowances (employee canteen)
Working Hours: Full-time (40 hours per week) with flexible working hours and hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in Poland. Actual salary may vary based on candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Parts Manufacturing (Automotive industry)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1915 (Over 100 years ago)
Company Description:
- ZF is a global technology company supplying advanced mobility products and systems for passenger cars, commercial vehicles, and industrial technology
- ZF Group operates 161 production locations in 30 countries and reported sales of €41.4 billion in fiscal year 2024
- ZF Group is committed to reducing emissions, protecting the climate, and enhancing safe mobility
Company Specialties:
- Automotive components and systems
- Automotive Safety
- E-Mobility
- Vehicle Motion Control
- Integrated Safety
- Automated Driving
- Digitalization
- Components and Systems for Off-Highway
- Components and Systems for Industrial Applications
- and Software
Company Website: https://www.zf.com
ASSUMPTION: ZF Group is a well-established, large enterprise with a strong focus on innovation and sustainability in the automotive industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Marketing Manager or similar role
Work Arrangement: Hybrid (Combination of on-site and remote work)
Growth Opportunities:
- Potential career progression within the marketing department or related fields
- possibility to work on international projects and gain exposure to global markets
- Opportunity to learn and develop skills in a large, established organization
ASSUMPTION: This role offers growth opportunities through career progression, international exposure, and skill development within a large organization.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): Wroclaw LP2, Poland
Geographic Context:
- Wroclaw is the fourth-largest city in Poland, located in the southwestern part of the country
- The city is known for its vibrant cultural scene, rich history, and beautiful architecture
- Wroclaw is home to several universities and has a large student population
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: Wroclaw offers a vibrant cultural scene and a rich history, providing a pleasant work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Digital marketing expertise and experience
- Campaign planning and execution skills
- Data-driven mindset and ability to measure campaign performance
- Cultural fit and alignment with ZF Group's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing and demand generation
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful demand generation campaigns you've worked on
- Research ZF Group and the SCALAR product to demonstrate your interest and understanding of the role
ATS Keywords: Demand Generation, Digital Marketing, Lead Generation, Performance Marketing, Marketing Automation, AI, Campaign Design, Lead Nurturing, Segmentation, Triggered Campaigns
ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experiences, and research the company and product to demonstrate their fit for the role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Search engine marketing (SEM) tools (e.g., Google Ads, Bing Ads)
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Familiarity with marketing automation platforms, search engine marketing tools, and social media advertising platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Responsibility
- Excellence
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to drive decision-making?
- Can you adapt to change and embrace new technologies and strategies?
ASSUMPTION: Applicants should assess their fit with ZF Group's values and work style to ensure a successful cultural integration.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with the fast-paced and ever-changing digital marketing landscape
- Working effectively in a remote or hybrid team environment
- Adapting to a large, established organization with a complex structure
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and work effectively in a remote or hybrid team environment.
📈 Similar Roles Comparison
- This role focuses more on demand generation and less on brand awareness compared to a traditional Marketing Manager role
- Unlike a Product Marketing Manager role, this position does not require deep product expertise
- Compared to a Growth Hacker role, this position has a stronger focus on lead generation and less on experimentation and unconventional strategies
ASSUMPTION: Applicants should understand the unique focus of this role and how it differs from related marketing positions.
📝 Sample Projects
- Developing and executing a targeted PPC campaign to generate high-quality leads for the sales team
- Creating and implementing an automated email workflow to nurture leads and move them through the sales pipeline
- Analyzing campaign performance data to optimize future marketing efforts and improve ROI
ASSUMPTION: Applicants should be prepared to provide examples of successful demand generation campaigns they've worked on and the results they achieved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 90 days?
- How does ZF Group support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- How does ZF Group approach work-life balance, and what resources are available to support employees in this regard?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a better understanding of the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the job requirements
- Prepare examples of successful demand generation campaigns you've worked on
- Follow up with Karina Kucz-Rybka, the hiring manager, one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
