Demand Generation Manager (w/m/d)

📌 Core Information

🔹 Job Title: Demand Generation Manager (w/m/d)

🔹 Company: edoc solutions ag

🔹 Location: Weilerswist, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (onsite and remote work)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing targeted demand generation campaigns to increase revenue growth and brand awareness.
• Managing marketing campaigns across various channels, analyzing performance data, and optimizing campaigns based on data insights.
• Collaborating with sales, product management, and other teams to ensure marketing efforts align with business objectives.
• Administration of marketing automation tools, such as HubSpot, and developing automated processes to improve lead management.
• Creating and coordinating digital formats like webinars, product presentations, and content for the go-to-market process.

ASSUMPTION: The role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team environment.

📋 Key Responsibilities

✅ Develop and implement demand generation campaigns to drive revenue growth and increase brand awareness.

✅ Manage marketing campaigns across various channels, including email, social media, content marketing, SEA, and paid social.

✅ Analyze campaign performance data and optimize campaigns based on data insights.

✅ Collaborate with sales, product management, and other teams to ensure marketing efforts align with business objectives.

✅ Administer marketing automation tools, develop automated processes, and manage user profiles.

✅ Create and coordinate digital formats like webinars, product presentations, and content for the go-to-market process.

✅ Betreuen von Social-Media-Kanälen und Pflege des Content-Management-Systems (TYPO3) in Zusammenarbeit mit der Content Marketing Managerin und der Werkstudentin.

ASSUMPTION: The role may require occasional travel for events or client meetings.

🎯 Required Qualifications

Education: Completed degree in marketing, event management, communication, or a related field.

Experience: At least 3 years of experience in marketing with a focus on demand generation, performance marketing, or marketing automation, preferably in a B2B or software environment.

Required Skills:

• Strong communication skills and the ability to work effectively in a team environment.
• Excellent organizational skills and the ability to work independently and manage multiple projects.
• Proficient in MS Office, particularly PowerPoint, for creating persuasive presentations.
• Familiarity with CMS and marketing automation tools such as TYPO3 and HubSpot.
• Knowledge of tools like GoToWebinar, platforms like LinkedIn, Google, Meta, and the collaboration software Confluence is a plus.

Preferred Skills:

• Experience with marketing automation tools and lead management processes.
• Familiarity with SEO and SEM best practices.
• Experience with CRM systems and marketing analytics tools.

ASSUMPTION: Candidates with relevant industry experience and a proven track record of driving demand generation results will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in Germany, the estimated salary range for this position is €50,000 - €70,000 per year. The exact salary will depend on the candidate's experience and qualifications.

Benefits:

• Health benefits, including membership at Urban Sports Club, JobRad with a 50% employer contribution, and regular massages.
• Learning and development opportunities, including internal and external training programs.
• Flexible working arrangements, including hybrid work options and flexible working hours.
• Regular team events and celebrations to foster a strong company culture.
• Additional benefits, such as a company pension scheme, accident insurance, free drinks, and a lunch allowance.

Working Hours: Full-time position with standard working hours (40 hours per week).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: edoc solutions ag operates in the IT services and IT consulting industry, focusing on enterprise content management, document management, and workflow management solutions.

Company Size: With 51-200 employees, edoc solutions ag is a mid-sized company that offers a collaborative and dynamic work environment.

Founded: The company was founded in 1998 and has since grown to become an established player in the ECM market and the digitalization of business processes.

Company Description:

• edoc solutions ag is a comprehensive provider of software solutions for digital archiving, document management, workflow, and enterprise content management.
• The company offers solutions for various industries and IT environments, with a focus on SAP integration and compliance.
• edoc solutions ag provides a range of services, from initial consultation to ongoing support and managed service solutions.

Company Specialties:

• Enterprise Content Management (ECM)
• Document Management (DMS)
• Workflow Management (BPM)
• Email Management
• ERP Integration
• Compliance and GDPdU
• Mobile ECM
• Invoice Processing
• SAP and SAP Workflow
• xSuite for SAP
• d.3
• SharePoint
• Contract Management

Company Website: https://www.edoc.de

ASSUMPTION: edoc solutions ag is a well-established company with a strong focus on providing innovative and comprehensive solutions for its clients.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in demand generation, performance marketing, or marketing automation.

Reporting Structure: The Demand Generation Manager will report directly to the Head of Marketing and work closely with various teams, including sales, product management, and external agencies.

Work Arrangement: This is a hybrid role, with a combination of onsite and remote work. The specific work arrangement will be discussed during the interview process.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Demand Generation Manager to take on additional responsibilities or move into a more senior role.
• The company encourages professional development and may provide opportunities for training and certification in relevant marketing tools and technologies.
• edoc solutions ag offers a dynamic and collaborative work environment that fosters innovation and growth.

ASSUMPTION: The company is committed to supporting the professional development of its employees and providing opportunities for growth and advancement.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in Weilerswist, near Cologne, Germany. The office is modern and well-equipped, with a collaborative and open work environment.

Office Location(s): Metternicher Straße 4, Weilerswist, 53919, Germany

Geographic Context:

• The office is located in the heart of North Rhine-Westphalia, Germany's most populous state, and is easily accessible by public transportation and major highways.
• The region is home to a thriving tech industry and offers numerous networking opportunities and events.
• The office is situated near the picturesque Siebengebirge mountain range, offering opportunities for outdoor activities and recreation.

Work Schedule: The standard work schedule is Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Flexible working hours and remote work options are available.

ASSUMPTION: The company is committed to providing a flexible and supportive work environment that caters to the needs of its employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening with the HR department to discuss the role and assess cultural fit.
• Onsite or virtual interview with the Head of Marketing and a member of the marketing team to discuss the role in more detail and assess technical skills.
• Final interview with the CEO or another senior member of the management team to discuss the role, company culture, and career development opportunities.

Key Assessment Areas:

• Strategic thinking and planning skills, with a focus on demand generation and campaign management.
• Analytical skills and the ability to interpret and act on data insights.
• Communication and collaboration skills, with a focus on working effectively in a cross-functional team environment.
• Technical skills, including proficiency in marketing automation tools, CMS, and other relevant technologies.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your demand generation successes and the impact you've made in previous roles.
• Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company.

ATS Keywords: Demand Generation, Performance Marketing, Marketing Automation, Campaign Management, Data Analysis, Content Creation, Social Media Management, HubSpot, TYPO3, Creativity, Communication, Organization, Team Collaboration, Lead Generation, Digital Marketing, Webinars

ASSUMPTION: The company uses an Applicant Tracking System (ATS) to manage and organize job applications, and including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• HubSpot (marketing automation and CRM platform)
• TYPO3 (content management system)
• GoToWebinar (webinar platform)
• LinkedIn, Google, Meta (social media platforms)
• Confluence (collaboration software)
• MS Office (word processing and presentation software)

ASSUMPTION: The company may provide training and support for employees to develop their skills in these and other relevant tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and transparency
• Sustainability and social responsibility

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and open communication
• Focus on results and performance
• Flexible and adaptable to change
• Supportive and inclusive company culture

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment, and are you comfortable working in a team to achieve shared goals?
• Are you proactive and self-motivated, with a strong sense of initiative and a desire to drive results?
• Do you have a strategic mindset and the ability to think critically and creatively to solve problems and develop innovative solutions?
• Are you committed to continuous learning and professional development, and do you actively seek out opportunities to improve your skills and knowledge?

ASSUMPTION: edoc solutions ag values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• The role may require occasional travel for events or client meetings, which could be a challenge for candidates who prefer to work remotely full-time.
• The company is growing rapidly, and the Demand Generation Manager may need to adapt to changes in priorities and workload as the company evolves.
• The role requires a strong focus on data analysis and performance optimization, which may be challenging for candidates who prefer more creative or strategic aspects of marketing.
• The company's headquarters is located in a rural area, which may not be convenient for candidates who prefer to live and work in urban environments.

ASSUMPTION: These potential challenges are not insurmountable, and the company is committed to supporting its employees in overcoming any obstacles they may face.

📈 Similar Roles Comparison

• Compared to similar roles in larger enterprises, this role may offer more opportunities for autonomy and decision-making, as well as closer collaboration with senior leadership.
• Compared to similar roles in smaller agencies or startups, this role may offer more stability and resources, as well as a more established company culture.
• Compared to similar roles in other industries, this role may offer unique opportunities to work with cutting-edge technology and innovative solutions in the ECM market.

ASSUMPTION: The specific details of this role may vary depending on the company's size, industry, and growth stage.

📝 Sample Projects

• Developing and implementing a comprehensive demand generation strategy to drive revenue growth and increase brand awareness for a new product launch.
• Analyzing campaign performance data to identify trends and optimize marketing efforts across multiple channels, including email, social media, and paid advertising.
• Collaborating with the product management team to create and coordinate digital formats, such as webinars and product presentations, to support the go-to-market process for a new product.

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that the Demand Generation Manager may be involved in, but the specific details of the role may vary depending on the company's priorities and needs.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the demand generation function, and how this role fits into that vision?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide examples of how the company has adapted to changes in the market or industry, and how this role has evolved as a result?
• How does the company measure the success of its demand generation efforts, and what key performance indicators (KPIs) are most important for this role?
• Can you describe the company's culture and work environment, and how the marketing team contributes to that culture?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's careers portal: https://edocag.jobs.personio.de/job/2092320
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your demand generation successes and the impact you've made in previous roles.
• Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company.
• If selected for an interview, be prepared to discuss your relevant experience and skills in more detail and provide specific examples of your demand generation successes.
• After the interview, follow up with the HR department to express your appreciation for the opportunity and reiterate your interest in the role. If you have any additional questions or concerns, this is an appropriate time to address them.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.