π Core Information
πΉ Job Title: Demand Generation Market Researcher
πΉ Company: CEV Multimedia LLC
πΉ Location: Lubbock, Texas
πΉ Job Type: On-site
πΉ Category: Marketing
πΉ Date Posted: July 3, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Conducting comprehensive market research to inform marketing strategies
- Identifying and understanding target audiences to develop effective buyer personas
- Supporting demand generation campaign development with data-driven insights
- Analyzing campaign performance and providing recommendations for improvement
- Collaborating with cross-functional teams to integrate research findings into strategies
- Utilizing various research tools and methodologies to collect and analyze data
- Creating detailed reports and presentations to communicate research findings
- Coordinating marketing-related events and conferences
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.
π Key Responsibilities
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Conducting market research to gather and analyze data on trends, customer behavior, and competitive landscape
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Identifying and understanding target audiences to develop detailed buyer personas
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Supporting demand generation campaign development with data-driven insights
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Analyzing campaign performance and providing recommendations for improvement
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Collaborating with marketing, sales, and product teams to integrate research findings into strategies
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Utilizing various tools and methodologies to collect and analyze data, such as surveys, focus groups, and data analytics platforms
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Creating detailed reports and presentations to communicate research findings to stakeholders
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Coordinating marketing-related events and conferences, including logistics, vendor management, hotel accommodations, event giveaways, booth setup, and post-event follow-up
ASSUMPTION: This role may require occasional travel for events and conferences.
π― Required Qualifications
Education: Bachelorβs degree in a related field preferred
Experience: 3 years of marketing experience preferred
Required Skills:
- Excellent verbal and written communication skills
- Excellent interpersonal and customer service skills
- Strong analytical and problem-solving skills
- Thorough understanding of product, industry, and/or services provided to clients
- Proficient with Microsoft Office Suite or related software
Preferred Skills:
- Experience with market research tools and methodologies
- Experience with event planning and coordination
ASSUMPTION: Candidates with relevant experience in market research, marketing, or a related field will be well-suited for this role.
π° Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (Based on experience level and industry standards for market research roles in Lubbock, Texas)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for event coordination and travel)
ASSUMPTION: The salary range provided is an estimate based on industry standards for market research roles in Lubbock, Texas. Actual compensation may vary based on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: iCEV is a leader in Career and Technical Education (CTE), providing high-quality curriculum and educational resources to empower educators and students. They specialize in Agricultural Science, Trade & Industrial Education, Business & Marketing, Career Exploration, Family & Consumer Sciences, Health Science, Law Enforcement, and STEM.
Company Size: iCEV has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.
Founded: iCEV was founded in 1984 and has since grown to become a comprehensive online platform for CTE, offering dynamic, standards-aligned curriculum and industry certifications.
Company Description:
- iCEV offers dynamic, standards-aligned curriculum across key subject areas
- They serve as a premier certification testing platform, partnering with nationally and internationally recognized organizations
- iCEV is committed to innovation and accessibility, equipping the next generation with the knowledge and credentials needed to thrive in evolving industries
Company Specialties:
- Career and Technical Education (CTE)
- Distance Education
- Remote Learning
- Industry Certification Testing
- Agricultural Science Curriculum
- Business, Marketing, and Finance Curriculum
- IT & Media Curriculum
- Career Exploration Curriculum
- Family & Consumer Sciences Curriculum
- Health Science Curriculum
- Law and Public Safety Curriculum
- Corrections & Security Curriculum
- Architecture and Construction Curriculum
- Transportation & Manufacturing Curriculum
- K-12 and Higher Education Curriculum
- Continuing Education
- Interactive Coursework
- Automatic Grading
- LMS Integration
- SSO Integration
- Blended Learning
Company Website: www.icevonline.com
ASSUMPTION: iCEV's focus on CTE and industry certifications makes it an attractive option for candidates interested in education, technology, or workforce development.
π Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in market research, marketing, or a related field.
Reporting Structure: The Demand Generation Market Researcher will report directly to the Marketing Manager and collaborate with various teams, including marketing, sales, and product.
Work Arrangement: This is an on-site position, with occasional travel required for events and conferences. The work arrangement may include some flexibility for event coordination and travel.
Growth Opportunities:
- Advancement within the marketing department or related fields
- Expanding expertise in market research and data analysis
- Potential to take on more responsibilities and leadership roles as the company grows
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and related fields.
π Location & Work Environment
Office Type: iCEV's office is a professional, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): Lubbock, Texas
Geographic Context:
- Lubbock is a mid-sized city in West Texas, with a population of approximately 250,000
- The city offers a relatively low cost of living compared to larger metropolitan areas
- Lubbock is home to Texas Tech University and a diverse range of industries, including healthcare, education, and agriculture
Work Schedule: The work schedule is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for event coordination and travel.
ASSUMPTION: Lubbock's mid-sized city environment and relatively low cost of living may appeal to candidates seeking a more affordable and less crowded urban experience.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager
- Final interview with key stakeholders or team members
- Background check and offer extension
Key Assessment Areas:
- Market research skills and experience
- Communication and presentation skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with iCEV's mission and values
Application Tips:
- Highlight relevant market research experience and accomplishments in your resume
- Tailor your cover letter to demonstrate your understanding of iCEV's mission and how your skills align with the role
- Prepare for behavioral interview questions that assess your problem-solving skills, communication abilities, and cultural fit
ATS Keywords: Market Research, Data Analysis, Campaign Development, Event Coordination, Microsoft Office Suite, Buyer Personas, Customer Needs Analysis, Competitive Analysis
ASSUMPTION: iCEV's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on market research and communication abilities.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Market research tools and methodologies (surveys, focus groups, data analytics platforms)
- Event planning and coordination tools (event management software, vendor management platforms)
ASSUMPTION: Candidates should be proficient in Microsoft Office Suite and have experience with market research tools and methodologies. Familiarity with event planning and coordination tools is a plus.
π Cultural Fit Considerations
Company Values:
- Innovation: iCEV values creativity and continuous improvement in its approach to education and technology
- Accessibility: iCEV is committed to making its resources accessible to all learners, regardless of their circumstances
- Collaboration: iCEV fosters a collaborative work environment that encourages teamwork and open communication
Work Style:
- iCEV values a dynamic, fast-paced work environment that encourages initiative and innovation
- The company seeks employees who are adaptable, detail-oriented, and able to work effectively both independently and in teams
- iCEV values a strong work-life balance and offers flexible work arrangements to support its employees' personal and professional growth
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment that values innovation and continuous improvement?
- Are you adaptable and able to work effectively both independently and in teams?
- Do you value a strong work-life balance and seek opportunities for professional growth and development?
ASSUMPTION: iCEV's company values and work style emphasize innovation, accessibility, collaboration, adaptability, and a strong work-life balance. Candidates who align with these values and work style preferences will be well-suited for this role.
β οΈ Potential Challenges
- Occasional travel for events and conferences may be required
- The role may involve working on tight deadlines and managing multiple projects simultaneously
- Candidates may need to adapt to a fast-paced, dynamic work environment that requires strong organizational skills and attention to detail
- The role may require working with diverse teams and stakeholders, necessitating strong communication and collaboration skills
ASSUMPTION: These potential challenges are inherent in the role and require candidates to possess strong organizational skills, adaptability, and effective communication abilities.
π Similar Roles Comparison
- This role is similar to Market Research Analyst positions in other companies, but may offer more focus on demand generation and event coordination
- Compared to other market research roles, this position may require more frequent travel for events and conferences
- Career progression in this role may involve advancing within the marketing department or related fields, such as data analysis or market research
ASSUMPTION: This role offers a unique blend of market research, demand generation, and event coordination responsibilities, with opportunities for professional growth and development within the marketing department and related fields.
π Sample Projects
- Conducting a comprehensive market analysis to identify trends and opportunities in the CTE industry
- Developing detailed buyer personas to inform demand generation campaigns and product development
- Analyzing the performance of marketing campaigns and providing data-driven recommendations for improvement
- Coordinating a major industry conference, including logistics, vendor management, hotel accommodations, event giveaways, booth setup, and post-event follow-up
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Demand Generation Market Researcher role at iCEV.
β Key Questions to Ask During Interview
- Can you describe the typical workflow for market research projects in this role?
- How does the marketing team collaborate with other departments, such as sales and product, to integrate research findings into strategies?
- What opportunities are there for professional growth and development within the marketing department or related fields?
- How does iCEV support work-life balance for its employees, particularly in this role?
- Can you provide an example of a successful demand generation campaign that was informed by market research findings?
ASSUMPTION: These key questions are designed to assess the role's responsibilities, work environment, and opportunities for professional growth and development.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant market research experience and accomplishments in your resume
- Tailor your cover letter to demonstrate your understanding of iCEV's mission and how your skills align with the role
- Prepare for behavioral interview questions that assess your problem-solving skills, communication abilities, and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.