CEV MULTIMEDIA LLC logo

Demand Generation Market Researcher

CEV MULTIMEDIA LLC
Full-time
On-site
Lubbock, Texas, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Demand Generation Market Researcher

πŸ”Ή Company: CEV Multimedia LLC

πŸ”Ή Location: Lubbock, Texas

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Conducting comprehensive market research to inform marketing strategies
  • Identifying and understanding target audiences to develop effective buyer personas
  • Supporting demand generation campaign development with data-driven insights
  • Analyzing campaign performance and providing recommendations for improvement
  • Collaborating with cross-functional teams to integrate research findings into strategies
  • Utilizing various research tools and methodologies to collect and analyze data
  • Creating detailed reports and presentations to communicate research findings
  • Coordinating marketing-related events and conferences

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.

πŸ“‹ Key Responsibilities

βœ… Conducting market research to gather and analyze data on trends, customer behavior, and competitive landscape

βœ… Identifying and understanding target audiences to develop detailed buyer personas

βœ… Supporting demand generation campaign development with data-driven insights

βœ… Analyzing campaign performance and providing recommendations for improvement

βœ… Collaborating with marketing, sales, and product teams to integrate research findings into strategies

βœ… Utilizing various tools and methodologies to collect and analyze data, such as surveys, focus groups, and data analytics platforms

βœ… Creating detailed reports and presentations to communicate research findings to stakeholders

βœ… Coordinating marketing-related events and conferences, including logistics, vendor management, hotel accommodations, event giveaways, booth setup, and post-event follow-up

ASSUMPTION: This role may require occasional travel for events and conferences.

🎯 Required Qualifications

Education: Bachelor’s degree in a related field preferred

Experience: 3 years of marketing experience preferred

Required Skills:

  • Excellent verbal and written communication skills
  • Excellent interpersonal and customer service skills
  • Strong analytical and problem-solving skills
  • Thorough understanding of product, industry, and/or services provided to clients
  • Proficient with Microsoft Office Suite or related software

Preferred Skills:

  • Experience with market research tools and methodologies
  • Experience with event planning and coordination

ASSUMPTION: Candidates with relevant experience in market research, marketing, or a related field will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: $50,000 - $65,000 per year (Based on experience level and industry standards for market research roles in Lubbock, Texas)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for event coordination and travel)

ASSUMPTION: The salary range provided is an estimate based on industry standards for market research roles in Lubbock, Texas. Actual compensation may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: iCEV is a leader in Career and Technical Education (CTE), providing high-quality curriculum and educational resources to empower educators and students. They specialize in Agricultural Science, Trade & Industrial Education, Business & Marketing, Career Exploration, Family & Consumer Sciences, Health Science, Law Enforcement, and STEM.

Company Size: iCEV has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.

Founded: iCEV was founded in 1984 and has since grown to become a comprehensive online platform for CTE, offering dynamic, standards-aligned curriculum and industry certifications.

Company Description:

  • iCEV offers dynamic, standards-aligned curriculum across key subject areas
  • They serve as a premier certification testing platform, partnering with nationally and internationally recognized organizations
  • iCEV is committed to innovation and accessibility, equipping the next generation with the knowledge and credentials needed to thrive in evolving industries

Company Specialties:

  • Career and Technical Education (CTE)
  • Distance Education
  • Remote Learning
  • Industry Certification Testing
  • Agricultural Science Curriculum
  • Business, Marketing, and Finance Curriculum
  • IT & Media Curriculum
  • Career Exploration Curriculum
  • Family & Consumer Sciences Curriculum
  • Health Science Curriculum
  • Law and Public Safety Curriculum
  • Corrections & Security Curriculum
  • Architecture and Construction Curriculum
  • Transportation & Manufacturing Curriculum
  • K-12 and Higher Education Curriculum
  • Continuing Education
  • Interactive Coursework
  • Automatic Grading
  • LMS Integration
  • SSO Integration
  • Blended Learning

Company Website: www.icevonline.com

ASSUMPTION: iCEV's focus on CTE and industry certifications makes it an attractive option for candidates interested in education, technology, or workforce development.

πŸ“Š Role Analysis

Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in market research, marketing, or a related field.

Reporting Structure: The Demand Generation Market Researcher will report directly to the Marketing Manager and collaborate with various teams, including marketing, sales, and product.

Work Arrangement: This is an on-site position, with occasional travel required for events and conferences. The work arrangement may include some flexibility for event coordination and travel.

Growth Opportunities:

  • Advancement within the marketing department or related fields
  • Expanding expertise in market research and data analysis
  • Potential to take on more responsibilities and leadership roles as the company grows

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and related fields.

🌍 Location & Work Environment

Office Type: iCEV's office is a professional, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): Lubbock, Texas

Geographic Context:

  • Lubbock is a mid-sized city in West Texas, with a population of approximately 250,000
  • The city offers a relatively low cost of living compared to larger metropolitan areas
  • Lubbock is home to Texas Tech University and a diverse range of industries, including healthcare, education, and agriculture

Work Schedule: The work schedule is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for event coordination and travel.

ASSUMPTION: Lubbock's mid-sized city environment and relatively low cost of living may appeal to candidates seeking a more affordable and less crowded urban experience.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interview with the Marketing Manager
  • Final interview with key stakeholders or team members
  • Background check and offer extension

Key Assessment Areas:

  • Market research skills and experience
  • Communication and presentation skills
  • Analytical and problem-solving abilities
  • Cultural fit and alignment with iCEV's mission and values

Application Tips:

  • Highlight relevant market research experience and accomplishments in your resume
  • Tailor your cover letter to demonstrate your understanding of iCEV's mission and how your skills align with the role
  • Prepare for behavioral interview questions that assess your problem-solving skills, communication abilities, and cultural fit

ATS Keywords: Market Research, Data Analysis, Campaign Development, Event Coordination, Microsoft Office Suite, Buyer Personas, Customer Needs Analysis, Competitive Analysis

ASSUMPTION: iCEV's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on market research and communication abilities.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Market research tools and methodologies (surveys, focus groups, data analytics platforms)
  • Event planning and coordination tools (event management software, vendor management platforms)

ASSUMPTION: Candidates should be proficient in Microsoft Office Suite and have experience with market research tools and methodologies. Familiarity with event planning and coordination tools is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation: iCEV values creativity and continuous improvement in its approach to education and technology
  • Accessibility: iCEV is committed to making its resources accessible to all learners, regardless of their circumstances
  • Collaboration: iCEV fosters a collaborative work environment that encourages teamwork and open communication

Work Style:

  • iCEV values a dynamic, fast-paced work environment that encourages initiative and innovation
  • The company seeks employees who are adaptable, detail-oriented, and able to work effectively both independently and in teams
  • iCEV values a strong work-life balance and offers flexible work arrangements to support its employees' personal and professional growth

Self-Assessment Questions:

  • Do you thrive in a dynamic, collaborative work environment that values innovation and continuous improvement?
  • Are you adaptable and able to work effectively both independently and in teams?
  • Do you value a strong work-life balance and seek opportunities for professional growth and development?

ASSUMPTION: iCEV's company values and work style emphasize innovation, accessibility, collaboration, adaptability, and a strong work-life balance. Candidates who align with these values and work style preferences will be well-suited for this role.

⚠️ Potential Challenges

  • Occasional travel for events and conferences may be required
  • The role may involve working on tight deadlines and managing multiple projects simultaneously
  • Candidates may need to adapt to a fast-paced, dynamic work environment that requires strong organizational skills and attention to detail
  • The role may require working with diverse teams and stakeholders, necessitating strong communication and collaboration skills

ASSUMPTION: These potential challenges are inherent in the role and require candidates to possess strong organizational skills, adaptability, and effective communication abilities.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to Market Research Analyst positions in other companies, but may offer more focus on demand generation and event coordination
  • Compared to other market research roles, this position may require more frequent travel for events and conferences
  • Career progression in this role may involve advancing within the marketing department or related fields, such as data analysis or market research

ASSUMPTION: This role offers a unique blend of market research, demand generation, and event coordination responsibilities, with opportunities for professional growth and development within the marketing department and related fields.

πŸ“ Sample Projects

  • Conducting a comprehensive market analysis to identify trends and opportunities in the CTE industry
  • Developing detailed buyer personas to inform demand generation campaigns and product development
  • Analyzing the performance of marketing campaigns and providing data-driven recommendations for improvement
  • Coordinating a major industry conference, including logistics, vendor management, hotel accommodations, event giveaways, booth setup, and post-event follow-up

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Demand Generation Market Researcher role at iCEV.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workflow for market research projects in this role?
  • How does the marketing team collaborate with other departments, such as sales and product, to integrate research findings into strategies?
  • What opportunities are there for professional growth and development within the marketing department or related fields?
  • How does iCEV support work-life balance for its employees, particularly in this role?
  • Can you provide an example of a successful demand generation campaign that was informed by market research findings?

ASSUMPTION: These key questions are designed to assess the role's responsibilities, work environment, and opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Highlight your relevant market research experience and accomplishments in your resume
  • Tailor your cover letter to demonstrate your understanding of iCEV's mission and how your skills align with the role
  • Prepare for behavioral interview questions that assess your problem-solving skills, communication abilities, and cultural fit
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.