Demand Generation Market Researcher

📌 Core Information

🔹 Job Title: Demand Generation Market Researcher

🔹 Company: CEV Multimedia LLC

🔹 Location: Lubbock, Texas

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting comprehensive market research to inform marketing strategies
• Identifying and understanding target audiences to develop effective buyer personas
• Supporting demand generation campaign development with data-driven insights
• Analyzing campaign performance and providing recommendations for improvement
• Collaborating with cross-functional teams to integrate research findings into strategies
• Utilizing various research tools and methodologies to collect and analyze data
• Creating detailed reports and presentations to communicate research findings
• Coordinating marketing-related events and conferences

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Conducting market research to gather and analyze data on trends, customer behavior, and competitive landscape

✅ Identifying and understanding target audiences to develop detailed buyer personas

✅ Supporting demand generation campaign development with data-driven insights

✅ Analyzing campaign performance and providing recommendations for improvement

✅ Collaborating with marketing, sales, and product teams to integrate research findings into strategies

✅ Utilizing various tools and methodologies to collect and analyze data, such as surveys, focus groups, and data analytics platforms

✅ Creating detailed reports and presentations to communicate research findings to stakeholders

✅ Coordinating marketing-related events and conferences, including logistics, vendor management, hotel accommodations, event giveaways, booth setup, and post-event follow-up

ASSUMPTION: This role may require occasional travel for events and conferences.

🎯 Required Qualifications

Education: Bachelor’s degree in a related field preferred

Experience: 3 years of marketing experience preferred

Required Skills:

• Excellent verbal and written communication skills
• Excellent interpersonal and customer service skills
• Strong analytical and problem-solving skills
• Thorough understanding of product, industry, and/or services provided to clients
• Proficient with Microsoft Office Suite or related software

Preferred Skills:

• Experience with market research tools and methodologies
• Experience with event planning and coordination

ASSUMPTION: Candidates with relevant experience in market research, marketing, or a related field will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $65,000 per year (Based on experience level and industry standards for market research roles in Lubbock, Texas)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for event coordination and travel)

ASSUMPTION: The salary range provided is an estimate based on industry standards for market research roles in Lubbock, Texas. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: iCEV is a leader in Career and Technical Education (CTE), providing high-quality curriculum and educational resources to empower educators and students. They specialize in Agricultural Science, Trade & Industrial Education, Business & Marketing, Career Exploration, Family & Consumer Sciences, Health Science, Law Enforcement, and STEM.

Company Size: iCEV has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.

Founded: iCEV was founded in 1984 and has since grown to become a comprehensive online platform for CTE, offering dynamic, standards-aligned curriculum and industry certifications.

Company Description:

• iCEV offers dynamic, standards-aligned curriculum across key subject areas
• They serve as a premier certification testing platform, partnering with nationally and internationally recognized organizations
• iCEV is committed to innovation and accessibility, equipping the next generation with the knowledge and credentials needed to thrive in evolving industries

Company Specialties:

• Career and Technical Education (CTE)
• Distance Education
• Remote Learning
• Industry Certification Testing
• Agricultural Science Curriculum
• Business, Marketing, and Finance Curriculum
• IT & Media Curriculum
• Career Exploration Curriculum
• Family & Consumer Sciences Curriculum
• Health Science Curriculum
• Law and Public Safety Curriculum
• Corrections & Security Curriculum
• Architecture and Construction Curriculum
• Transportation & Manufacturing Curriculum
• K-12 and Higher Education Curriculum
• Continuing Education
• Interactive Coursework
• Automatic Grading
• LMS Integration
• SSO Integration
• Blended Learning

Company Website: www.icevonline.com

ASSUMPTION: iCEV's focus on CTE and industry certifications makes it an attractive option for candidates interested in education, technology, or workforce development.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in market research, marketing, or a related field.

Reporting Structure: The Demand Generation Market Researcher will report directly to the Marketing Manager and collaborate with various teams, including marketing, sales, and product.

Work Arrangement: This is an on-site position, with occasional travel required for events and conferences. The work arrangement may include some flexibility for event coordination and travel.

Growth Opportunities:

• Advancement within the marketing department or related fields
• Expanding expertise in market research and data analysis
• Potential to take on more responsibilities and leadership roles as the company grows

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and related fields.

🌍 Location & Work Environment

Office Type: iCEV's office is a professional, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): Lubbock, Texas

Geographic Context:

• Lubbock is a mid-sized city in West Texas, with a population of approximately 250,000
• The city offers a relatively low cost of living compared to larger metropolitan areas
• Lubbock is home to Texas Tech University and a diverse range of industries, including healthcare, education, and agriculture

Work Schedule: The work schedule is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for event coordination and travel.

ASSUMPTION: Lubbock's mid-sized city environment and relatively low cost of living may appeal to candidates seeking a more affordable and less crowded urban experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager
• Final interview with key stakeholders or team members
• Background check and offer extension

Key Assessment Areas:

• Market research skills and experience
• Communication and presentation skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with iCEV's mission and values

Application Tips:

• Highlight relevant market research experience and accomplishments in your resume
• Tailor your cover letter to demonstrate your understanding of iCEV's mission and how your skills align with the role
• Prepare for behavioral interview questions that assess your problem-solving skills, communication abilities, and cultural fit

ATS Keywords: Market Research, Data Analysis, Campaign Development, Event Coordination, Microsoft Office Suite, Buyer Personas, Customer Needs Analysis, Competitive Analysis

ASSUMPTION: iCEV's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on market research and communication abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Market research tools and methodologies (surveys, focus groups, data analytics platforms)
• Event planning and coordination tools (event management software, vendor management platforms)

ASSUMPTION: Candidates should be proficient in Microsoft Office Suite and have experience with market research tools and methodologies. Familiarity with event planning and coordination tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation: iCEV values creativity and continuous improvement in its approach to education and technology
• Accessibility: iCEV is committed to making its resources accessible to all learners, regardless of their circumstances
• Collaboration: iCEV fosters a collaborative work environment that encourages teamwork and open communication

Work Style:

• iCEV values a dynamic, fast-paced work environment that encourages initiative and innovation
• The company seeks employees who are adaptable, detail-oriented, and able to work effectively both independently and in teams
• iCEV values a strong work-life balance and offers flexible work arrangements to support its employees' personal and professional growth

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment that values innovation and continuous improvement?
• Are you adaptable and able to work effectively both independently and in teams?
• Do you value a strong work-life balance and seek opportunities for professional growth and development?

ASSUMPTION: iCEV's company values and work style emphasize innovation, accessibility, collaboration, adaptability, and a strong work-life balance. Candidates who align with these values and work style preferences will be well-suited for this role.

⚠️ Potential Challenges

• Occasional travel for events and conferences may be required
• The role may involve working on tight deadlines and managing multiple projects simultaneously
• Candidates may need to adapt to a fast-paced, dynamic work environment that requires strong organizational skills and attention to detail
• The role may require working with diverse teams and stakeholders, necessitating strong communication and collaboration skills

ASSUMPTION: These potential challenges are inherent in the role and require candidates to possess strong organizational skills, adaptability, and effective communication abilities.

📈 Similar Roles Comparison

• This role is similar to Market Research Analyst positions in other companies, but may offer more focus on demand generation and event coordination
• Compared to other market research roles, this position may require more frequent travel for events and conferences
• Career progression in this role may involve advancing within the marketing department or related fields, such as data analysis or market research

ASSUMPTION: This role offers a unique blend of market research, demand generation, and event coordination responsibilities, with opportunities for professional growth and development within the marketing department and related fields.

📝 Sample Projects

• Conducting a comprehensive market analysis to identify trends and opportunities in the CTE industry
• Developing detailed buyer personas to inform demand generation campaigns and product development
• Analyzing the performance of marketing campaigns and providing data-driven recommendations for improvement
• Coordinating a major industry conference, including logistics, vendor management, hotel accommodations, event giveaways, booth setup, and post-event follow-up

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Demand Generation Market Researcher role at iCEV.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for market research projects in this role?
• How does the marketing team collaborate with other departments, such as sales and product, to integrate research findings into strategies?
• What opportunities are there for professional growth and development within the marketing department or related fields?
• How does iCEV support work-life balance for its employees, particularly in this role?
• Can you provide an example of a successful demand generation campaign that was informed by market research findings?

ASSUMPTION: These key questions are designed to assess the role's responsibilities, work environment, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant market research experience and accomplishments in your resume
• Tailor your cover letter to demonstrate your understanding of iCEV's mission and how your skills align with the role
• Prepare for behavioral interview questions that assess your problem-solving skills, communication abilities, and cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.