Demand Generation Marketer
HeyGen
📌 Core Information
🔹 Job Title: Demand Generation Marketer
🔹 Company: HeyGen
🔹 Location: Remote
🔹 Job Type: {Full-time/Part-time/Contract}
🔹 Category: 🎯 Demand Generation
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📌 Essential Job Details
🚀 Job Overview
The Demand Generation Marketer at HeyGen will play a crucial role in building and scaling the company's outbound marketing initiatives for the Mid-Market and Enterprise segments. This hands-on position requires deep expertise in integrated campaigns to drive measurable growth across the sales funnel. The ideal candidate will have a proven track record of driving results in a fast-paced, high-volume business environment.
ASSUMPTION: Based on the job description, this role is focused on developing and executing strategic demand generation campaigns to support HeyGen's Go-to-Market efforts. The position requires a blend of tactical execution and analytical rigor to ensure continuous improvement and rapid growth.
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📋 Key Responsibilities
✅ Serve as a core member of HeyGen's Go-to-Market team, developing innovative and engaging programs to help prospects discover the company's offerings
✅ Shape HeyGen's overall demand generation strategy, taking a hands-on approach to ensure rapid execution, quick iterations, and continuous improvement
✅ Collaborate with internal stakeholders, experts, and agencies to create and test prescriptive demand generation playbooks and experiments for various target segments
✅ Hands-on execution across multiple channels, including building LinkedIn campaigns, crafting outreach messaging, planning and hosting prospect events, and more
✅ Develop compelling messaging and copy for landing pages, email, advertising, and outreach sequences in partnership with Sales, Product Marketing, and Content teams
✅ Work with the brand team to test and optimize creative concepts for promotional campaigns
✅ Analyze campaign performance, track key metrics, and make data-driven decisions to scale high-performing initiatives and improve underperforming efforts
✅ Expand the demand generation team as needed to support continued growth and success
ASSUMPTION: The key responsibilities outlined cover a broad range of demand generation activities, including strategic planning, cross-functional collaboration, hands-on execution, and data-driven optimization. This suggests a senior-level role with significant autonomy and a focus on driving measurable results.
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🎯 Required Qualifications
Education: Not specified
Experience: 7+ years of B2B demand generation experience
Skills:
- Expertise in integrated marketing campaigns
- Proficiency with content, paid social, event, and outbound tactics
- Strong understanding of sales processes and the ability to think strategically while also ensuring quick wins
- Data-driven mindset and experience with performance analysis and optimization
- Autonomous, proactive, and scrappy problem-solving approach
- Exceptional attention to detail and process-orientation
ASSUMPTION: The role requires extensive experience in B2B demand generation, with a particular emphasis on implementing and optimizing cross-channel campaigns. The ideal candidate should possess a blend of strategic thinking, hands-on execution skills, and a data-driven, iterative mindset.
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💰 Compensation & Benefits
Salary Range: $175,000 - $185,000 annually
Benefits: Competitive salary and benefits package, including 401(k) plan, health benefits, generous PTO, parental leave, and emotional health resources
Industry Comparison: The provided salary range appears to be competitive for a senior-level demand generation role in the technology industry, especially for a fast-growing startup like HeyGen. According to industry data, the average base salary for a Demand Generation Marketer in the U.S. ranges from $80,000 to $130,000, with additional bonuses and equity potentially increasing total compensation.
ASSUMPTION: The salary range is in line with industry standards for a senior-level demand generation role in the technology sector, particularly at a high-growth startup. The comprehensive benefits package also reflects the company's commitment to employee well-being and retention.
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📌 Applicant Insights
🔍 Company Context
Industry Position: HeyGen is a technology company focused on making visual storytelling more accessible through innovative AI-powered solutions. The company operates in the rapidly growing visual content creation and distribution space.
Company Size: Not specified
Company Stage: Based on the job description and company overview, HeyGen appears to be in a growth stage, rapidly scaling its go-to-market efforts and team.
ASSUMPTION: HeyGen is a relatively young, venture-backed technology company that is looking to aggressively expand its market presence and customer base. The demand generation role is critical to driving this growth, particularly in the mid-market and enterprise segments.
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📊 Role Analysis
Career Level: Senior-level, with 7+ years of relevant experience required
Reporting Structure: Not specified, but likely reports to a senior marketing or growth leader
Team Size/Composition: Not provided, but the role involves collaborating with cross-functional teams, including Sales, Product Marketing, and Content
Growth Opportunities: Opportunity to build and scale the demand generation function, potentially leading a growing team over time
ASSUMPTION: This is a senior-level demand generation role with significant autonomy and impact on the company's growth trajectory. The successful candidate will have opportunities to expand their scope and team as HeyGen continues to scale.
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🌍 Location & Work Environment
Office Type: Remote
Geographic Context: As a remote position, the location is flexible, allowing HeyGen to access talent across different regions. This can be beneficial for job seekers, as it opens up more opportunities.
Work Schedule: Not specified, but likely a standard full-time work schedule with some flexibility
Regional Considerations: Given the remote nature of the role, job seekers should consider factors like time zone alignment, communication practices, and potential travel requirements when evaluating fit.
ASSUMPTION: HeyGen has adopted a remote-first work environment, which aligns with the increasing trend towards distributed and flexible work arrangements, especially in the technology industry. This can be an attractive option for candidates seeking a better work-life balance or those located outside of major tech hubs.
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💼 Interview & Application Insights
Typical Process: The interview process for this role may include an initial phone/video screening, followed by a series of interviews with the hiring manager, cross-functional team members, and possibly a final round with senior leadership. Expect to participate in practical assessments or case studies to evaluate your demand generation expertise.
Key Assessment Areas: Employers will likely focus on evaluating the candidate's proven track record in B2B demand generation, ability to develop and execute integrated campaigns, data-driven decision-making skills, and capacity to thrive in a fast-paced, high-growth environment.
Application Tips: Highlight your specific demand generation achievements, such as campaign performance metrics, customer acquisition statistics, and examples of successful initiatives. Demonstrate your strategic mindset, analytical skills, and hands-on execution ability.
ATS Keywords: Demand generation, B2B marketing, integrated campaigns, content marketing, paid social, events, outbound, lead generation, data analysis, optimization, growth hacking, go-to-market strategy
ASSUMPTION: The interview process and assessment areas are based on standard practices for senior-level demand generation roles in the technology industry. Applicants should tailor their materials accordingly to showcase their relevant skills and experience.
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🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Eloqua, HubSpot)
- Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot CRM)
- Content management systems (e.g., WordPress, Drupal)
- Data analytics and reporting tools (e.g., Google Analytics, Tableau)
- Social media advertising platforms (e.g., LinkedIn Ads, Facebook Ads)
- Outreach and prospecting tools (e.g., LinkedIn Sales Navigator, Outreach.io)
ASSUMPTION: These are the common tools and technologies used in modern B2B demand generation roles, based on industry standards. The specific platforms utilized may vary depending on HeyGen's existing tech stack and processes.
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👔 Cultural Fit Considerations
Company Values: Based on the job description and company overview, HeyGen appears to value innovation, creativity, data-driven decision-making, and a collaborative, cross-functional approach to problem-solving.
Work Style: The role requires a self-motivated, proactive, and scrappy individual who can thrive in a fast-paced, high-growth environment and drive continuous improvement.
Self-Assessment: Candidates should consider whether they are comfortable with ambiguity, enjoy a dynamic work environment, and are passionate about making an impact in a rapidly evolving industry.
ASSUMPTION: HeyGen's culture seems to prioritize agility, data-driven experimentation, and a strong sense of ownership and accountability. Successful candidates will likely be those who can adapt quickly, think strategically, and execute with a sense of urgency.
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⚠️ Potential Challenges
The Demand Generation Marketer role at HeyGen may involve the following potential challenges:
- Balancing strategic planning with hands-on tactical execution across multiple channels
- Quickly adapting to changing market conditions and evolving customer needs
- Aligning cross-functional teams (Sales, Product, Content) to deliver integrated campaigns
- Establishing effective data tracking and analysis processes to inform decision-making
- Scaling the demand generation function and team as the company continues to grow
ASSUMPTION: These potential challenges are based on the scope and responsibilities outlined in the job description, as well as common pain points experienced in senior-level demand generation roles within high-growth technology companies.
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📈 Similar Roles Comparison
The Demand Generation Marketer role at HeyGen is similar to other senior-level B2B marketing positions, such as:
- Demand Generation Manager
- Marketing Campaign Manager
- Growth Marketing Manager
- Lead Generation Specialist
These roles typically focus on developing and executing integrated marketing campaigns to drive qualified leads and revenue growth. However, the HeyGen position may have a more strategic, hands-on, and cross-functional emphasis compared to some other demand generation roles.
ASSUMPTION: The similarities and differences outlined are based on standard industry practices for demand generation roles, though the exact scope and responsibilities may vary across companies and industries.
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📝 Sample Projects
As the Demand Generation Marketer at HeyGen, you may work on projects such as:
- Developing a comprehensive demand generation strategy and campaign plan for the mid-market and enterprise segments
- Launching a series of integrated campaigns leveraging content, paid social, events, and outbound tactics to drive awareness and lead generation
- Optimizing the lead nurturing and qualification process in collaboration with the Sales team
- Analyzing campaign performance data to identify high-performing channels and initiatives, and reallocate resources accordingly
- Expanding the demand generation team and implementing process improvements to scale the function
ASSUMPTION: These sample projects are derived from the key responsibilities outlined in the job description and are intended to provide a general sense of the type of work the Demand Generation Marketer may be involved in. The actual projects may vary based on HeyGen's specific needs and priorities.
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❓ Key Questions to Ask During Interview
- What are the key short-term and long-term goals for the demand generation function at HeyGen?
- How does the demand generation team collaborate with other cross-functional teams (e.g., Sales, Product, Content) to achieve growth objectives?
- What are the most important performance metrics and KPIs that you use to measure the success of demand generation initiatives?
- Can you provide examples of successful campaigns or experiments that have driven significant results for the business?
- What are the biggest challenges the company is currently facing in the demand generation space, and how do you envision the successful candidate addressing them?
- How does HeyGen's remote work environment influence the demand generation team's processes and workflows?
ASSUMPTION: These questions are designed to help candidates better understand the company's strategic priorities, cross-functional dynamics, performance measurement, and the specific challenges and opportunities associated with the demand generation role at HeyGen. They can be adapted based on the candidate's research and the flow of the interview.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this Demand Generation Marketer opportunity at HeyGen, consider the following steps:
1. Thoroughly review the job description and this enhanced analysis to fully understand the role, requirements, and company context.
2. Tailor your resume and cover letter to highlight your relevant demand generation experience, achievements, and fit for HeyGen's specific needs.
3. Prepare thoughtful questions to ask during the interview process, demonstrating your strategic thinking and interest in the role.
4. Research HeyGen's company culture, values, and market position to assess how your skills and work style align with their needs.
5. Be prepared to discuss your data-driven approach to campaign planning, execution, and optimization during the interview.
6. Optimize your LinkedIn profile and online presence to showcase your demand generation expertise and thought leadership.
7. Stay up-to-date on HeyGen's latest news and industry trends to demonstrate your passion and knowledge during the hiring process.
By taking these steps, you can position yourself as a strong and well-informed candidate for the Demand Generation Marketer role at HeyGen.
