🔹 Job Title: Demand Generation Marketer
🔹 Company: Octopus Deploy
🔹 Location: Remote (Canada)
🔹 Job Type: Full-time
🔹 Category: 🎯 Demand Generation
As a Demand Generation Marketer at Octopus Deploy, you'll play a crucial role in the Digital and Design team, driving pipeline generation through strategic marketing campaigns. You'll work hands-on to execute and optimize demand generation initiatives targeting DevOps professionals interested in Continuous Delivery, Kubernetes, and GitOps. This position requires you to be numbers-driven, with a focus on connecting marketing activities to measurable business outcomes.
ASSUMPTION: Based on the job description, this appears to be a mid-level marketing position requiring specific industry knowledge and experience, rather than an entry-level role, given the responsibilities and required background.
Education: Not specified
Experience: 2-3 years in demand generation or similar marketing role
Skills:
Salary Range: Level 2 - Maturing: $75,000 | Performing: $85,000
Benefits:
Industry Comparison: The compensation package appears competitive for a mid-level demand generation role in the tech industry, with particularly strong benefits.
Industry Position: Octopus Deploy is a leader in Continuous Delivery, GitOps, and release orchestration solutions with over 4,000 organizations globally using their platform, including major companies like Ubisoft, ASOS, Xero, monday.com, and even NASA and Disney.
Company Size: Over 270 employees ("Octonauts") globally
Company Stage: Established, profitable growth company (founded in 2012, profitable for 10 out of 11 years, with consistent 30-50% annual revenue growth)
Career Level: Mid-career (based on required 2-3 years of experience)
Reporting Structure: Part of the Digital and Design team
Team Size/Composition: Not specified, but works closely with Developer Relations team and advertising agencies
Growth Opportunities: The company has transparent compensation with well-defined career pathways
ASSUMPTION: Given the company's continued growth and established career pathways, there likely exist opportunities for advancement within the marketing department or broader organization.
Office Type: Remote-first (since 2015)
Geographic Context: Must reside and be authorized to work in Canada
Work Schedule: Not specifically mentioned, but likely flexible given remote-first nature
Regional Considerations: Canadian work authorization required; all interviews and onboarding conducted virtually
Typical Process: Three-stage interview process explicitly outlined:
Key Assessment Areas: DevOps industry knowledge, campaign execution experience, analytical skills, remote work effectiveness
Application Tips: The company encourages applications even if you don't meet all criteria and promises weekly updates on application status
ATS Keywords: demand generation, DevOps, Continuous Delivery, Kubernetes, GitOps, LinkedIn Ads, Google Ads, pipeline generation, analytics
ASSUMPTION: Based on industry standards, the role likely also involves experience with marketing automation platforms, CRM systems, and data visualization tools, though these aren't explicitly mentioned.
Company Values: Transparency, work-life balance, collaboration, trust, commitment to fair compensation
Work Style: Remote-first, collaborative, supportive, high-trust environment with transparent leadership
Self-Assessment: Consider whether you thrive in remote work environments, value transparency, and can balance tactical execution with strategic thinking
Working remotely while maintaining effective collaboration with multiple teams (Developer Relations, agencies, Sales) may require strong communication skills. The role requires both technical marketing knowledge (DevOps industry) and analytical skills, which can be a demanding combination. Being numbers-driven and connecting marketing activities directly to revenue generation adds accountability pressure.
ASSUMPTION: These potential challenges are inferred from the role description and are common in demand generation positions that bridge marketing and revenue teams.
This Demand Generation Marketer role differs from general digital marketing positions by its specific focus on pipeline and revenue generation rather than brand awareness or website traffic. Unlike content marketing roles that focus primarily on creation, this position emphasizes campaign optimization and measurement. Compared to marketing operations roles, there's more direct involvement in campaign strategy and messaging, not just systems and processes.
ASSUMPTION: These project examples are based on the responsibilities listed and typical demand generation activities in the DevOps/tech space.
ASSUMPTION: These questions are suggested based on the role description and would help candidates gain deeper insights into expectations and working environment.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.