📌 Core Information
🔹 Job Title: Demand Generation Marketing Manager (ABM & Campaigns) - EMEA
🔹 Company: Datadog
🔹 Location: London, United Kingdom & Paris, France
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 7+ years (3+ years in leadership)
🔹 Remote Status: Hybrid (London & Paris offices)
🚀 Job Overview
Key aspects of this role include:
- Leading and mentoring a team of digital marketers to drive pipeline growth and customer acquisition in the EMEA region.
- Designing and executing demand generation strategies and integrated campaigns tailored to distinct markets.
- Partnering closely with global marketing teams to adapt programs and investment mix to the needs of the region.
- Overseeing digital demand generation channels, including SEM, paid social, webinars, paid sponsorships, and SEO.
- Building a culture of constant testing and optimization to improve channel performance and ROI metrics.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of EMEA markets and digital marketing channels.
📋 Key Responsibilities
✅ Lead, mentor, and grow a team of high-performing digital marketers, campaign managers, and ABM practitioners to drive pipeline growth, new customer acquisition, and cross-sell/upsell opportunities in EMEA.
✅ Partner closely with global campaigns, growth marketing, and regional marketing teams to adapt programs and investment mix to the needs of the region.
✅ Design demand generation strategies, integrated campaigns, and ABM programs that fuel growth in distinct markets like UK, DACH, France, Benelux, Italy, and Middle East.
✅ Oversee digital demand generation channels in the region, including SEM, paid social, webinars, paid sponsorships, and SEO.
✅ Develop best-in-class strategies to generate demand in multiple market segments, including Commercial, Mid-Market, and Enterprise.
✅ Build a culture of constant testing and optimization to improve channel performance and ROI metrics.
✅ Work cross-functionally to drive alignment among global marketing, field marketing, and the extended go-to-market teams.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s Degree (Master’s degree a plus)
Experience: 7 years of demand generation/growth marketing experience, with 3 years leading high-performing teams
Required Skills:
- Proven experience running digital marketing programs in the EMEA region and deep understanding of local digital trends/channels.
- Strong analytical skills with deep experience in performance management, attribution, and optimization.
- Experience building full-funnel campaign strategies for B2B organizations, with experience in tech and PLG a big plus.
- Excellent written and verbal communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans.
Preferred Skills:
- Additional language skills (French, German, Italian, Spanish) a plus
ASSUMPTION: Candidates with experience in account-based marketing (ABM) and a strong background in digital marketing will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Estimated based on market research and company size)
Benefits:
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Product training to develop an in-depth understanding of our product and space
- Best in breed onboarding
- Internal mentor and buddy program cross-departmentally
- Friendly and inclusive workplace culture
Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market research and company size. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (SaaS)
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2010 (15 years ago)
Company Description:
- Datadog provides cloud-scale monitoring and security for metrics, traces, and logs in one unified platform.
- The company offers a rare combination of growth and profitability, enabling digital transformation, cloud migration, and infrastructure monitoring for its customers.
- Datadog champions professional development, diversity of thought, innovation, and work excellence to empower continuous growth.
Company Specialties:
- SaaS
- APM
- Software
- Log Management
- Cloud
- DevOps
- Monitoring
- Infrastructure
- Distributed Systems
- Cloud Computing
- Open-source
- and Golang
Company Website: datadoghq.com
ASSUMPTION: Datadog is a well-established company in the software development industry, with a strong focus on growth and innovation.
📊 Role Analysis
Career Level: Senior Group Manager (Mid-level management)
Reporting Structure: Reports directly to the Senior Director, Global Demand Generation
Work Arrangement: Hybrid (London & Paris offices) with flexible working hours
Growth Opportunities:
- Potential to grow into a more senior role within the marketing organization or expand into other areas of the business.
- Opportunities to lead larger teams and drive strategic initiatives as the company continues to grow.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success in the EMEA region.
🌍 Location & Work Environment
Office Type: Modern, collaborative offices in central London and Paris
Office Location(s): 620 8th Ave, 45th floor, New York, NY 10018, US & 225 Franklin St, 24th Fl, Boston, Massachusetts 02110, US
Geographic Context:
- The offices are located in major cities with vibrant tech scenes and excellent public transportation options.
- The EMEA region offers a diverse range of markets, each with its unique cultural nuances and digital marketing trends.
- The role requires frequent travel between the London and Paris offices, with occasional travel to other EMEA locations.
Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options
ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a good work-life balance, while the frequent travel requirement offers the opportunity to build a strong network within the EMEA region.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and a team member
- Final interview with the senior director
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Leadership and team management skills
- Cultural understanding and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your experience in demand generation, digital marketing, and leadership roles.
- Be prepared to discuss your experience with ABM and full-funnel campaign strategies.
- Showcase your understanding of the EMEA markets and digital marketing trends in your application materials.
ATS Keywords: Demand Generation, Growth Marketing, Digital Marketing, ABM, Campaign Management, Performance Management, Attribution, Optimization, B2B Marketing, Analytical Skills, Communication Skills, Team Leadership, Market Segmentation, Cultural Understanding, Testing, ROI Metrics
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and SEM tools (e.g., Google Ads, SEMrush)
- Webinar platforms (e.g., GoToWebinar, Zoom)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The candidate should have experience with marketing automation platforms, CRM software, and other relevant tools for demand generation and campaign management.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- One team, one dream
- Invent and deliver
- Founder mentality
- Act with integrity
Work Style:
- Collaborative and inclusive
- Data-driven and results-oriented
- Adaptable and resilient
- Continuously learning and improving
Self-Assessment Questions:
- How do you align with Datadog's company values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a hybrid environment and traveling frequently between offices?
- How do you approach continuous learning and improvement in your role, and what specific skills or knowledge gaps do you aim to fill?
ASSUMPTION: Datadog values candidates who are strong cultural fits, with a customer-centric mindset, collaborative work style, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- The role requires frequent travel between London and Paris, which may be challenging for candidates with personal or family commitments in one location.
- The EMEA region is diverse, with distinct markets and cultural nuances, which can present unique challenges in adapting global programs and designing bespoke campaigns.
- The role involves leading a team and driving alignment with various stakeholders, which requires strong communication and collaboration skills to navigate a complex organization.
- The pace of work may be fast-paced and demanding, requiring the candidate to be adaptable and resilient in the face of changing priorities and tight deadlines.
ASSUMPTION: The right candidate will be able to thrive in a dynamic, fast-paced environment and embrace the challenges that come with driving growth in a diverse region.
📈 Similar Roles Comparison
- This role is unique in its focus on the EMEA region and the requirement to adapt global programs to distinct markets.
- Compared to similar roles in other regions, this position offers a unique opportunity to drive growth in a diverse and dynamic market.
- Career path comparison: This role offers significant growth potential, with opportunities to lead larger teams and drive strategic initiatives as the company continues to grow.
ASSUMPTION: Candidates should consider this role's unique aspects and the growth opportunities it presents compared to similar positions in other regions.
📝 Sample Projects
- Developing and executing a targeted ABM campaign for a specific vertical in the UK market, resulting in a 30% increase in pipeline generation.
- Launching a series of webinars in the DACH region, featuring local industry experts and driving a 25% increase in attendance and engagement.
- Optimizing a paid social campaign in France, leading to a 20% reduction in cost per acquisition and a 15% increase in conversion rates.
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute targeted campaigns, work with local industry experts, and optimize digital marketing channels to drive results.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the demand generation efforts in the EMEA region, and what are the key priorities for this role in the first 90 days?
- How does the team structure and reporting lines work for the EMEA demand generation team, and how do you envision this role fitting into that structure?
- What are the key cultural aspects of the EMEA markets, and how does Datadog approach working with local teams and partners in these regions?
- What opportunities are there for growth and development within the demand generation team and the broader marketing organization at Datadog?
- How does Datadog support work-life balance for employees in hybrid and remote work arrangements, and what resources are available to help employees manage their well-being?
ASSUMPTION: These questions will help the candidate better understand the role's context, the company's culture, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in demand generation, digital marketing, and leadership roles.
- Prepare examples of your experience with ABM and full-funnel campaign strategies.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and ask about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
