Demand Generation Marketing Manager (B2B) (all genders)

📌 Core Information

🔹 Job Title: Demand Generation Marketing Manager (B2B) (all genders)

🔹 Company: secjur GmbH

🔹 Location: Hamburg, Germany (Remote within Germany or Hybrid in Hamburg)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-16

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (Remote within Germany or on-site in Hamburg)

🚀 Job Overview

Key aspects of this role include:

• Developing and distributing targeted content across various channels to attract and retain customers
• Planning and optimizing programs to achieve pipeline goals
• Ensuring brand consistency across all marketing initiatives
• Collaborating with the leadership team to strategically develop and expand the marketing organization

ASSUMPTION: This role requires a strong focus on data-driven marketing and a creative approach to content development and distribution. The ideal candidate will have experience in B2B marketing, preferably in a software organization, and will be comfortable working in a dynamic, growing environment.

📋 Key Responsibilities

✅ Developing and distributing targeted content across various channels such as websites, blogs, social media, and webinars to attract and retain customers

✅ Planning, implementing, and optimizing programs to achieve pipeline goals

✅ Ensuring brand consistency across all marketing initiatives

✅ Collaborating with the leadership team to strategically develop and expand the marketing organization, including taking on responsibility for new team members

✅ Establishing and monitoring relevant performance metrics to measure the success of marketing initiatives and optimize results

ASSUMPTION: The role requires a mix of strategic thinking and hands-on implementation, with a focus on data-driven decision-making and continuous optimization.

🎯 Required Qualifications

Education: Successfully completed studies in business, marketing, or a related field

Experience: Proven experience in B2B marketing, ideally in a software organization

Required Skills:

• Proficient in German and English, both written and spoken
• Strong data-driven mindset, with a solid understanding of SaaS metrics (CAC, LTV, GRR, NRR, Growth)
• Creative problem-solving skills and the ability to generate results with limited resources
• Hands-on approach to marketing, with a willingness to implement strategies personally

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the legal tech industry

ASSUMPTION: While the role requires specific skills and experience, the company is open to candidates who may not meet all requirements but possess the right attitude and enthusiasm for the position.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (based on experience and industry standards for a mid-level marketing role in Germany)

Benefits:

• Personal and professional development opportunities
• Creative freedom and the ability to shape the future of the company
• Permanent full-time position
• Flexible working hours and home office options
• Modern office in Hamburg, where dogs are welcome
• Unlimited vacation
• Company events
• Fitness and wellness benefits (EGYM Wellpass) or shopping benefits (Edenred)
• Bike leasing through JobRad
• Attractive conditions through corporate benefits program

Working Hours: 40 hours per week, with flexible working hours and the option to work remotely within Germany or on-site in Hamburg

ASSUMPTION: The salary range is based on industry standards for a mid-level marketing role in Germany. The benefits package is designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Legal tech, focusing on data security and compliance software products

Company Size: 51-200 employees, offering a dynamic and growing environment with ample opportunities for professional development

Founded: 2018, with a mission to simplify compliance processes for businesses through automation and AI

Company Description:

• secjur GmbH is a legal tech company that aims to make compliance processes effortless for businesses through automation and AI
• The company's flagship product, the Digital Compliance Office (DCO), helps businesses implement and manage compliance standards such as GDPR, ISO 27001, and TISAX
• secjur GmbH is committed to fostering a creative and innovative work environment, with a strong focus on employee growth and development

Company Specialties:

• Data privacy
• Information security
• ISO27001
• InfoSec
• Data Protection
• Compliance
• TISAX
• SOC 2
• GDPR
• BDSG
• nis2
• AML
• anti-money-laundering
• whistleblowing
• compliance
• SaaS
• Legal Tech

Company Website: secjur.com

ASSUMPTION: secjur GmbH is a growing company with a strong focus on innovation and employee development. The company's products and services are designed to simplify compliance processes for businesses, making them an attractive employer in the legal tech industry.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and development within the marketing department and the company as a whole

Reporting Structure: The Demand Generation Marketing Manager will report directly to the leadership team and collaborate closely with other marketing team members

Work Arrangement: Hybrid (remote within Germany or on-site in Hamburg), with flexible working hours and the option to work from home

Growth Opportunities:

• As the marketing department grows, there will be opportunities for the Demand Generation Marketing Manager to take on additional responsibilities and advance their career within the company
• The company's focus on innovation and employee development creates ample opportunities for professional growth and learning
• The Demand Generation Marketing Manager will have the chance to shape the future of the company's marketing efforts and make a significant impact on its success

ASSUMPTION: The Demand Generation Marketing Manager role offers a unique opportunity for a mid-level marketing professional to make a significant impact on the company's growth and success. The role provides ample opportunities for professional development and career advancement within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Modern office in Hamburg, with a dog-friendly work environment

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the legal tech industry
• The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous recreational opportunities
• Hamburg is well-connected by public transportation, making it easy to commute to the office from various parts of the city

Work Schedule: Flexible working hours, with the option to work remotely within Germany or on-site in Hamburg

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to work from home when needed while also providing the opportunity to collaborate and connect with team members in the office.

💼 Interview & Application Insights

Typical Process:

• Kennenlerngespräch mit People & Culture
• Austausch mit der zugehörigen Fachabteilung (Optional: Kleiner Case (Alltagsaufgabe) zur Bearbeitung)
• Zweiter Austausch mit der Fachabteilung

Key Assessment Areas:

• Data-driven mindset and analytical skills
• Creativity and problem-solving abilities
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Be prepared to discuss your approach to data-driven marketing and your ideas for generating demand and attracting customers
• Demonstrate your enthusiasm for the company's mission and products

ATS Keywords: B2B Marketing, Content Development, Data-Driven Marketing, SaaS Metrics, Creative Problem Solving, Hands-On Implementation, German Communication, English Communication

ASSUMPTION: The application process is designed to assess the candidate's fit for the role and the company's culture. The interview process focuses on the candidate's skills, experience, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Content management systems (e.g., WordPress, Drupal)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The specific tools and technologies required for the role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centricity and a strong focus on customer success
• Transparency and open communication
• Work-life balance and employee well-being

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Customer-focused and results-driven
• Flexible and adaptable

Self-Assessment Questions:

• How do you approach data-driven marketing, and how have you used data to inform your strategies in the past?
• Can you describe a time when you had to generate results with limited resources? How did you approach this challenge, and what was the outcome?
• How do you stay up-to-date with industry trends and best practices in marketing?

ASSUMPTION: The ideal candidate for this role will possess a strong data-driven mindset, a creative approach to problem-solving, and a customer-centric work style that aligns with the company's values and culture.

⚠️ Potential Challenges

• The role requires a strong focus on data-driven marketing, which may involve analyzing large datasets and making data-driven decisions
• The role may require working with limited resources, necessitating creative problem-solving and a results-driven approach
• The role may involve collaborating with various departments and stakeholders, requiring strong communication and collaboration skills
• The role may require working in a fast-paced, dynamic environment, with a need to adapt to changing priorities and demands

ASSUMPTION: The potential challenges associated with this role can be mitigated by possessing the right skills, experience, and mindset, as well as a strong commitment to the company's mission and values.

📈 Similar Roles Comparison

• Compared to other marketing roles, the Demand Generation Marketing Manager role at secjur GmbH places a strong emphasis on data-driven marketing and creative problem-solving
• The role offers a unique opportunity to shape the company's marketing efforts and make a significant impact on its growth and success
• The role requires a strong focus on customer-centricity and a deep understanding of the company's products and services

ASSUMPTION: The Demand Generation Marketing Manager role at secjur GmbH offers a unique blend of strategic thinking, creative problem-solving, and hands-on implementation, making it an attractive opportunity for mid-level marketing professionals looking to make a significant impact on a growing company's success.

📝 Sample Projects

• Developing and executing a targeted content marketing campaign to attract and retain customers in the legal tech industry
• Analyzing customer data to identify trends and insights, and using this information to inform marketing strategies and improve customer segmentation
• Collaborating with the product team to create and distribute product updates and launch announcements, ensuring consistent branding and messaging

ASSUMPTION: The specific projects and responsibilities associated with the Demand Generation Marketing Manager role may vary depending on the company's priorities, goals, and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven marketing, and how has this evolved over time?
• How does the marketing department collaborate with other departments, such as product and sales, to ensure consistent branding and messaging?
• What are the biggest challenges facing the company's marketing efforts, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the company's plans for expanding its marketing efforts, and how can this role contribute to this growth?

ASSUMPTION: The key questions to ask during the interview should focus on understanding the company's approach to marketing, its priorities and goals, and the role's potential impact on the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://secjur-gmbh.jobs.personio.com/job/2062214
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for the interview by researching the company's products, services, and industry trends, and by thinking about how your skills and experience align with the role's requirements
• Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.