🔹 Job Title: Demand Generation Marketing Manager – Webinars
🔹 Company: F5
🔹 Location: San Jose, CA (Telecommute)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (30 office days per year)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams across the globe.
✅ Write compelling and engaging content for webinar registrations and email invitations
✅ Develop schedules, arrange speakers, facilitate rehearsals, recordings, and live sessions, and manage the on-demand library
✅ Moderate live webinars with on-camera presence
✅ Demonstrate exceptional project management and organizational skills
✅ Collaborate with field, integrated marketing, product marketing, and other global teams
✅ Experiment with new and alternative ways to leverage webinar campaigns
✅ Utilize data and analysis to make informed decisions and build better campaigns
✅ Oversee the strategy and development of promotional and targeted webinar campaigns
✅ Publish content for F5’s on-demand programs, leveraging platform tools to optimize campaign performance
✅ Advocate for informative and compelling content to elevate the webinar viewing experience
✅ Establish and adhere to a webinar intake process that provides a standardized approach to adding webinars to the calendar
✅ Monitor, measure, and report webinar performance against business goals
✅ Set standardized webinar practices to be carried to other regions around the globe
✅ Become the resident expert on all F5’s webinar platforms, tools, and production techniques
✅ Research and outline information to include in outreach campaign kits designed to inform BDRs and account managers
✅ Foster and support a data-driven culture where decisions are supported by market trends, research, testing, and analysis
✅ Support other demand generation key initiatives as needed
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
Education: Bachelor's degree or relevant demand generation experience
Experience: Proven experience developing far-reaching global webinars that deliver enterprise-level qualified leads. 5+ years of experience in demand generation, with a strong focus on webinar marketing.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a proven track record in webinar marketing and a strong analytical background will be most successful in this role.
Salary Range: $99,848 - $149,772 per year (based on experience and location)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience in the tech industry.
Industry: IT Services and IT Consulting. F5 specializes in application delivery and security, helping organizations deliver and secure every app.
Company Size: 5,001-10,000 employees. F5 is a large organization with a global presence, offering opportunities for career growth and development.
Founded: 1996. F5 has a long history of innovation and expertise in application delivery and security.
Company Description:
Company Specialties:
Company Website: http://www.f5.com
ASSUMPTION: F5’s extensive experience and expertise in application delivery and security make it a strong choice for candidates seeking to work in the tech industry.
Career Level: Mid-level to senior. This role offers opportunities for career growth and development within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the Senior Manager, Demand Generation.
Work Arrangement: Hybrid. This role requires working on-site for 30 days per year, with the remainder of the time worked remotely.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to gain experience in global demand generation and webinar marketing, with potential for career growth and development within a large, established organization.
Office Type: Hybrid. This role requires working on-site for 30 days per year, with the remainder of the time worked remotely.
Office Location(s): San Jose, CA (with the option to work remotely)
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for collaboration and in-person interaction while also providing the flexibility to work from home.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Demand Generation, Webinar Marketing, Project Management, Content Creation, Data Analysis, Collaboration, Marketing Automation, Analytical Skills, Communication Skills, Webinar Platforms, Audience Engagement, Performance Measurement, Campaign Strategy, Lead Generation, Organizational Skills, Research
ASSUMPTION: F5 uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. F5 provides training and support to help employees develop the skills they need to succeed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: F5 values candidates who are a strong cultural fit, with a customer-centric mindset and a collaborative work style.
ASSUMPTION: These challenges require strong project management skills, exceptional organizational skills, and the ability to thrive in a fast-paced and changing environment.
ASSUMPTION: This role offers a unique opportunity to gain experience in global demand generation and webinar marketing, with potential for career growth and development within a large, established organization.
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role, as well as the opportunity to make a significant impact on F5’s demand generation efforts.
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment, company culture, and career growth opportunities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.