📌 Core Information
🔹 Job Title: Demand Generation & Sales Enablement Manager
🔹 Company: FactSet
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving qualified leads and revenue growth through strategic digital campaigns
- Empowering the sales team with tools and knowledge for effective deal closure
- Optimizing the marketing funnel and managing campaign budgets
- Developing data-driven insights to shape marketing strategy and improve conversion rates
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Design and execute multi-channel marketing campaigns across digital platforms, optimizing ROI and conversion rates
✅ Manage marketing budgets and automation platforms
✅ Develop lead generation strategies and personalized audience segmentation
✅ Track performance metrics, conduct A/B testing, and provide actionable insights
✅ Develop sales enablement materials like pitch decks and competitor analyses
✅ Train sales teams on product knowledge and maintain a centralized sales content repository
✅ Create personalized content strategies for various sales scenarios and analyze their effectiveness
✅ Align marketing strategies with sales, product, and executive teams
✅ Build and maintain comprehensive sales playbooks and ensure consistent messaging
✅ Capture and qualify leads from events and drive event attendance
✅ Grow and maintain healthy email marketing lists, tracking key performance metrics
✅ Support cross-functional campaign execution and define lead scoring processes
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous optimization based on performance data.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 5+ years of experience in B2B demand generation and sales enablement
Required Skills:
- Proficient with HubSpot or similar marketing automation platforms (Salesforce experience a plus)
- Proven track record of managing successful digital marketing campaigns
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent project management and cross-functional collaboration abilities
Preferred Skills:
- Experience with Salesforce
- Familiarity with the financial services industry
ASSUMPTION: Candidates with experience in B2B marketing, a strong analytical mindset, and familiarity with marketing automation tools are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (Based on industry standards for a mid-senior level marketing role in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Large enterprise)
Founded: 1978
Company Description:
- FactSet creates flexible, open data and software solutions for tens of thousands of investment professionals around the world
- Provides instant access to financial data and analytics that investors use to make crucial decisions
- Committed to exceptional client service with a global presence in 23 countries
Company Specialties:
- Fintech
- Portfolio management
- Investment management
- Investment banking
- Wealth management
- Trading
- Risk and compliance
- Client reporting
- Open technology
- Performance and attribution
- Risk management and analysis
Company Website: http://www.factset.com
ASSUMPTION: FactSet's large size and global presence offer opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the VP Marketing
Work Arrangement: On-site, with potential flexibility for remote work
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department
- Chance to work on cross-functional projects and gain exposure to other areas of the business
- Opportunities for professional development and skill-building through training programs
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing opportunities for both immediate impact and long-term career growth.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry
- FactSet's Toronto office is located in the city's financial district
- Toronto offers a high quality of life with various amenities and attractions
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)
ASSUMPTION: The Toronto office provides a dynamic work environment with access to various resources and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Case study or project presentation
- Final interview with the VP Marketing
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful digital marketing campaigns and be ready to discuss their outcomes
- Demonstrate your understanding of the financial services industry and FactSet's products
ATS Keywords: Demand Generation, Sales Enablement, Digital Marketing, Lead Generation, Data Analysis, Project Management, Cross-Functional Collaboration, Marketing Automation, Content Development, Training, Email Marketing, Performance Metrics, A/B Testing, Sales Strategy, Audience Segmentation, Sales Playbooks
ASSUMPTION: FactSet's application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- HubSpot (or similar marketing automation platforms)
- Salesforce (or similar CRM systems)
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: FactSet uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Innovative
- Collaborative
- Integrity
- Performance-driven
Work Style:
- Data-driven and analytical
- Cross-functional and collaborative
- Adaptable and responsive to change
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- How do you approach data analysis to inform marketing strategies?
- Can you provide an example of a successful cross-functional collaboration project?
- How do you stay organized and manage multiple priorities in a dynamic work environment?
ASSUMPTION: FactSet values candidates who are analytical, collaborative, and results-oriented, with a strong commitment to client success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies and campaign objectives
- Collaborating effectively with cross-functional teams and stakeholders
- Keeping up with industry trends and best practices in digital marketing
ASSUMPTION: FactSet's dynamic work environment may present challenges, but it also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a stronger emphasis on sales enablement and cross-functional collaboration
- FactSet's global presence offers more diverse project opportunities than smaller organizations
- Career paths within FactSet may include progression to leadership roles or transitions to other functional areas within the business
ASSUMPTION: FactSet's demand generation role offers a unique blend of marketing and sales responsibilities, with opportunities for career growth and exposure to diverse projects.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive lead generation for a new product launch
- Analyzing campaign performance data to optimize ROI and improve conversion rates
- Creating sales enablement materials, such as pitch decks and competitor analyses, to support the sales team
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the demand generation role at FactSet.
❓ Key Questions to Ask During Interview
- How does FactSet support the integration of marketing and sales strategies to drive revenue growth?
- Can you describe the team structure and dynamics within the marketing department?
- How does FactSet foster a culture of innovation and continuous improvement in marketing strategies?
- What opportunities are there for professional development and career growth within the marketing department?
- How does FactSet approach work-life balance and employee well-being?
ASSUMPTION: These interview questions help candidates assess the fit between their career goals, work style, and FactSet's organizational culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful digital marketing campaigns and be ready to discuss their outcomes
- Demonstrate your understanding of the financial services industry and FactSet's products
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
