Demand Generation Specialist

📌 Core Information - Job Title: Demand Generation Specialist - Company: HICX - Location: Bucharest, Romania (Remote) - Job Type: Full-Time - Category: Marketing - Date Posted: May 19, 2025 - Experience Level: Mid-Senior level (5+ years) - Remote Status: Fully Remote 🚀 Job Overview Key aspects of this role include: - Developing and executing global demand generation campaigns to drive pipeline growth - Collaborating with cross-functional teams and external agencies to create engaging content - Managing campaign calendars and ensuring timely delivery of assets - Analyzing campaign performance and reporting on KPIs ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a fast-paced, global environment. 📋 Key Responsibilities ✅ Develop, execute, and manage global demand generation campaigns across various channels, including product-led, vertical, intent, and 1-1 ABM campaigns, as well as events ✅ Own the campaign calendar and ensure timely delivery of assets ✅ Manage the procedure, implementation, tracking, and measurement of demand generation campaigns and activities ✅ Brief and coordinate the work of internal parties and external agencies to create promotional materials ✅ Write, edit, and proofread copy for promotional materials such as advertising and email ✅ Deliver regular reports of campaign results against objectives and evaluate KPIs ✅ Ensure the accuracy and completeness of assets and provide formal sign-off where necessary ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple campaigns and stakeholders effectively. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 5+ years of experience in demand generation or growth marketing, preferably in a B2B SaaS or technology environment Required Skills: - Proven track record of running successful global campaigns that have driven measurable pipeline growth - Strong experience of full-funnel marketing strategies, ABM, and sales alignment - Experience with marketing automation platforms and CRM systems (e.g., SFDC, ActiveCampaign, 6sense, PathFactory) - Data-driven mindset with excellent analytical and reporting skills - Exceptional communication, project management, and cross-functional collaboration skills - Ability to thrive in a scale-up, global environment with multiple stakeholders Preferred Skills: - Experience with running paid social, display, and search advertising ASSUMPTION: Candidates with a proven track record in demand generation and strong analytical skills are most likely to succeed in this role. 💰 Compensation & Benefits Salary Range: €50,000 - €70,000 per year (Estimated based on market research and company size) Benefits: - Flexible PTO (25 days of paid holiday per year + 3 Public Holidays) - Competitive pay - Career opportunities in a fast-growing industry - Company socials and off-site events - Additional PTO for birthdays Working Hours: Full-time (40 hours/week) ASSUMPTION: The salary range is estimated based on market research and the company's size. The actual salary may vary depending on the candidate's skills and experience. 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: 51-200 employees Founded: 2004 Company Description: - HICX is a leading worldwide provider of enterprise SaaS solutions for digital supplier management - The company helps Global 5000 companies to organize and manage their supplier data - HICX enables businesses to efficiently onboard and manage the end-to-end lifecycle of all suppliers, and to find, reuse, and maintain supplier data and information across any spreadsheet, app, or system Company Specialties: - Supplier management - Supplier innovation - Supplier risk - Supplier onboarding - Supplier master data - Supply chain mapping - Supplier performance - Supplier lifecycle - Master Data Management - Supplier Management Software Solutions - Supplier data consolidation - Supplier information management - Supplier portal - Supplier analytics - Low code supplier platform - Supplier data model - Supplier workflow - Supplier master data management - Supplier risk management - Supplier performance management - Supplier compliance management - Supplier experience management - Supplier onboarding Company Website: www.hicx.com ASSUMPTION: HICX is a well-established company in the software development industry, focusing on supplier management solutions for large enterprises. 📊 Role Analysis Career Level: Mid-Senior level Reporting Structure: This role reports directly to the Director of Digital Marketing and Operations Work Arrangement: Fully Remote (Romania) Growth Opportunities: - Opportunities to work on global campaigns and collaborate with cross-functional teams - Potential to grow within the marketing department as the company expands - Exposure to various aspects of demand generation and marketing automation ASSUMPTION: This role offers a unique opportunity to work on global campaigns and collaborate with diverse teams, providing ample growth opportunities for the right candidate. 🌍 Location & Work Environment Office Type: Fully Remote Office Location(s): N/A (Fully Remote) Geographic Context: - Bucharest, Romania is the capital and largest city of Romania, with a population of approximately 1.8 million people - The city is known for its vibrant culture, historic sites, and growing tech industry - Bucharest offers a reasonable cost of living compared to other European capitals Work Schedule: Full-time (40 hours/week) with flexible working hours ASSUMPTION: Working remotely from Bucharest offers a good work-life balance and access to a vibrant city with a growing tech industry. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video call with the Hiring Manager 3. Technical assessment or case study 4. Final interview with the Hiring Manager and/or other team members Key Assessment Areas: - Campaign management skills - Analytical and reporting skills - Communication and collaboration skills - Alignment with company values and culture Application Tips: - Tailor your resume to highlight relevant demand generation and marketing automation experience - Prepare examples of successful global campaigns you've managed and the results you've achieved - Be ready to discuss your approach to data-driven marketing and how you've used analytics to inform campaign decisions ATS Keywords: Demand Generation, Growth Marketing, B2B SaaS, Campaign Management, Marketing Automation, CRM Systems, ABM, Sales Alignment, Data-Driven Mindset ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates' campaign management skills and data-driven mindset. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., SFDC, ActiveCampaign, 6sense, PathFactory) - CRM systems (e.g., SFDC) - Project management tools (e.g., Asana, Trello, Jira) - Marketing analytics tools (e.g., Google Analytics, Tableau, Power BI) ASSUMPTION: Familiarity with marketing automation platforms and CRM systems is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Customer-centric - Innovative - Collaborative - Data-driven - Accountable Work Style: - Fast-paced and dynamic - Global and cross-functional - Data-driven and results-oriented - Collaborative and inclusive Self-Assessment Questions: 1. How have you demonstrated a customer-centric approach in your previous roles? 2. Can you provide an example of a time when you had to collaborate with multiple teams to execute a successful campaign? 3. How do you stay organized and manage your time when working on multiple campaigns simultaneously? ASSUMPTION: Candidates who align with HICX's company values and can thrive in a fast-paced, global environment are most likely to succeed in this role. ⚠️ Potential Challenges - Managing multiple campaigns simultaneously, each with its own objectives and timelines - Collaborating with cross-functional teams and external agencies to create engaging content - Ensuring timely delivery of assets and maintaining high-quality standards - Analyzing campaign performance and reporting on KPIs ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to thrive in a fast-paced, global environment. 📈 Similar Roles Comparison - Demand Generation Manager: This role is more senior and focuses on strategic planning and team management, while the Demand Generation Specialist role is more tactical and focused on campaign execution - Growth Marketing Manager: This role is broader in scope and may encompass demand generation, product marketing, and other growth initiatives, whereas the Demand Generation Specialist role is more specialized - Marketing Campaign Manager: This role may be more focused on executing campaigns within a specific channel or region, while the Demand Generation Specialist role is responsible for global campaign management across multiple channels ASSUMPTION: The Demand Generation Specialist role is a unique blend of strategic planning and tactical execution, requiring a strong understanding of both demand generation principles and campaign management best practices. 📝 Sample Projects 1. Developing and executing a global ABM campaign to target key accounts in the manufacturing industry 2. Creating and managing a campaign calendar for Q2, including product-led, vertical, intent, and event campaigns 3. Analyzing campaign performance data and presenting insights to stakeholders to inform future campaign strategy ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop and execute global demand generation campaigns, manage campaign calendars, and analyze campaign performance data. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for HICX? 2. Can you describe the team structure and how this role will collaborate with other departments? 3. What are the most significant challenges facing the demand generation function at HICX, and how can this role address them? 4. How does HICX support the professional development and growth of its marketing team members? 5. What are the key performance indicators (KPIs) for this role, and how will success be measured? ASSUMPTION: Asking insightful questions during the interview demonstrates the candidate's interest in the role and their ability to think critically about the company's marketing strategy. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: - Tailor your resume to highlight relevant demand generation and marketing automation experience - Prepare examples of successful global campaigns you've managed and the results you've achieved - Be ready to discuss your approach to data-driven marketing and how you've used analytics to inform campaign decisions - Follow up with the hiring manager one week after submitting your application to express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.