Demand Generation Specialist

📌 Core Information

🔹 Job Title: Assistant Manager – Demand Generation

🔹 Company: Videojet Technologies India Pvt. Ltd. (A Veralto Company)

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full time

🔹 Category: B2B Industrial Equipment / Manufacturing

🔹 Date Posted: 2025-06-30

🔹 Experience Level: 6 to 8 Years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic digital marketing initiatives to drive qualified leads and support revenue growth in the B2B industrial equipment manufacturing sector.
• Leading and managing multi-channel digital demand generation campaigns (email, LinkedIn, Google Ads, programmatic, SEO, etc.) to drive MQLs through content marketing, paid media, webinars, and events.
• Collaborating with sales and product teams to align campaigns with business goals and buyer personas, and monitoring campaign KPIs.
• Overseeing SEO, SEM, website performance, marketing automation, and paid media strategies, and managing digital tools and platforms.
• Leveraging AI-driven tools for targeting, campaign optimization, and content personalization, and applying machine learning insights for lead scoring, behavioral segmentation, and forecasting.

ASSUMPTION: This role requires a strong blend of strategic thinking and hands-on execution in digital marketing, combined with team and vendor management expertise. The ideal candidate will have experience working in a global or multi-regional team and be comfortable with a fast-paced, results-oriented environment.

📋 Key Responsibilities

✅ Plan, execute, and optimize multi-channel digital demand generation campaigns (email, LinkedIn, Google Ads, programmatic, SEO, etc.).

✅ Own the lead funnel—drive MQLs through content marketing, paid media, webinars, and events.

✅ Collaborate with sales and product teams to align campaigns with business goals and buyer personas, and monitor campaign KPIs (CTR, CPL, conversion rates, pipeline impact).

✅ Oversee SEO, SEM, website performance, marketing automation, and paid media strategies, and manage digital tools and platforms (HubSpot/Marketo, Google Analytics, LinkedIn Campaign Manager, etc.).

✅ Manage a small team of digital marketers, analysts, or interns, and manage external vendors/agencies for paid campaigns, content, creative, or technology support.

✅ Track and analyze campaign performance and lead journey, conduct A/B testing, and implement data-driven optimizations to improve ROI, and prepare monthly/quarterly marketing performance dashboards.

ASSUMPTION: This role involves a high level of autonomy and requires strong project management, communication, and analytical skills. The ideal candidate will be comfortable working in a dynamic environment and be able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s/Master’s degree in Marketing, Business, or related field.

Experience: 6–8 years of experience in B2B digital marketing/demand generation, preferably in industrial or manufacturing sectors.

Required Skills:

• Proven track record of running successful lead-generation campaigns in complex B2B buying cycles.
• Hands-on experience with tools like Google Ads, LinkedIn Ads, HubSpot/Marketo, CRM (Salesforce/Dynamics), and Google Analytics.
• Strong understanding of marketing funnels, lead nurturing, and buyer journeys.
• Experience in managing vendors, budgets, and internal stakeholders.
• Excellent communication, project management, and analytical skills.

Preferred Skills:

• Experience working with global or multi-regional teams.
• Certification in Google Ads, HubSpot, or LinkedIn Marketing Solutions.
• Good experience in MS Office/ MS Excel.

ASSUMPTION: The ideal candidate will have experience working with AI-driven tools and be comfortable with data-driven decision making. Familiarity with the industrial or manufacturing sector is a plus.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a mid-level digital marketing role in Mumbai)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours per week) with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level digital marketing role in Mumbai. Actual compensation may vary based on experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Videojet Technologies is a global leader in the printing, coding, and marking industry, providing innovative solutions for product identification and traceability.

Company Size: Veralto Global, the parent company of Videojet Technologies, is a mid-sized organization with approximately 3,200 employees worldwide.

Founded: Videojet Technologies was founded in 1986 and has since grown to serve customers in over 130 countries.

Company Description:

• Videojet Technologies is committed to providing high-quality, reliable, and innovative products that meet the evolving needs of its customers.
• The company's products are used in various industries, including food, beverage, pharmaceutical, and industrial, to ensure product authenticity and safety.
• Videojet Technologies is dedicated to fostering a diverse and inclusive work environment where employees can grow both personally and professionally.

Company Specialties:

• Printing, coding, and marking equipment
• Product identification and traceability solutions
• Industrial automation and IoT technologies
• Global customer support and service

Company Website: Videojet Technologies

ASSUMPTION: Videojet Technologies is a well-established company with a strong global presence. Working for this company offers opportunities for career growth and exposure to diverse industries and markets.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: The Assistant Manager – Demand Generation will report directly to the Regional Demand Manager - APAC.

Work Arrangement: This role is based in Mumbai, Maharashtra, India, with the option for flexible work arrangements, including remote work and hybrid schedules.

Growth Opportunities:

• Potential advancement to a senior-level role within the marketing department or other functions within the organization.
• Opportunities to work on global campaigns and collaborate with international teams.
• Access to professional development and training programs to enhance skills and advance career growth.

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and global environment, with ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Videojet Technologies India Pvt. Ltd. operates a modern, well-equipped office in Mumbai, Maharashtra, India.

Office Location(s): 3020 Gore Road, London, Ontario, Canada

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India.
• The city is a major commercial and financial hub, with a diverse economy driven by industries such as finance, healthcare, information technology, and entertainment.
• Mumbai is well-connected by air, rail, and road networks, making it easily accessible from other major cities in India and abroad.

Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexible work arrangements available, including remote work and hybrid schedules.

ASSUMPTION: Mumbai offers a vibrant and multicultural work environment, with ample opportunities for personal and professional growth. The city's strategic location and excellent connectivity make it an ideal base for regional and global operations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• Strategic thinking and problem-solving abilities
• Leadership and team management skills
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the B2B industrial equipment manufacturing sector and Videojet Technologies' products and services.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit.
• Showcase your familiarity with AI-driven tools and data-driven decision-making processes.

ATS Keywords: Digital Marketing, Demand Generation, Campaign Management, SEO, SEM, Content Marketing, Lead Nurturing, Analytics, Project Management, Team Management, Vendor Management, Google Ads, LinkedIn Ads, HubSpot, Marketo, Google Analytics, B2B Industrial Equipment, Manufacturing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their experience with digital marketing campaigns, AI-driven tools, and data-driven decision-making processes.

🛠️ Tools & Technologies

• HubSpot/Marketo
• Google Ads
• LinkedIn Ads
• Google Analytics
• CRM (Salesforce/Dynamics)
• AI-driven tools for targeting, campaign optimization, and content personalization
• Machine learning platforms for lead scoring, behavioral segmentation, and forecasting

ASSUMPTION: The ideal candidate will have experience working with the listed tools and technologies and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Serve humanity with purpose and integrity
• Unlock ingenuity for customer success
• Deliver results as a team
• Continually improve for enduring impact

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you align with the company's values, particularly in terms of serving humanity with purpose and integrity?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with global teams?
• Do you have a proven track record of driving results through data-driven decision-making and continuous improvement?

ASSUMPTION: Videojet Technologies values diversity and inclusion, and fosters a work environment that encourages collaboration, innovation, and continuous improvement. Applicants should be prepared to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• The role may require working on multiple campaigns simultaneously, which can be challenging for candidates who struggle with multitasking or time management.
• The fast-paced, results-oriented environment may not be suitable for candidates who prefer a more structured or predictable work environment.
• The role may require occasional travel to attend industry events, conferences, or client meetings, which can be challenging for candidates who prefer to work remotely or have personal commitments that limit their ability to travel.
• The role may require working with external vendors and agencies, which can be challenging for candidates who struggle with vendor management or have limited experience in this area.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously. They will also have experience working with external vendors and agencies and be comfortable with occasional travel.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager - Demand Generation position, but with a greater emphasis on strategic thinking and team management.
• Compared to a Digital Marketing Specialist role, this position requires more experience and offers greater opportunities for career growth and leadership.
• In terms of career path comparison, this role is a stepping stone to senior-level marketing management positions or other leadership roles within the organization.

ASSUMPTION: Applicants should consider their career goals and aspirations when evaluating this role and compare it to similar positions in the industry to ensure it aligns with their long-term objectives.

📝 Sample Projects

• Developing and executing a multi-channel digital demand generation campaign to drive MQLs for a new product launch in the B2B industrial equipment manufacturing sector.
• Implementing AI-driven tools for targeting, campaign optimization, and content personalization to improve campaign performance and ROI.
• Managing a team of digital marketers, analysts, or interns to execute campaigns and optimize performance based on data-driven insights.

ASSUMPTION: The ideal candidate will have experience working on similar projects and be comfortable leading teams to execute campaigns and drive results.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to AI-driven tools and data-driven decision-making in marketing campaigns?
• How does the team collaborate with sales and product teams to align campaigns with business goals and buyer personas?
• What are the key challenges facing the marketing department, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and show their understanding of the industry and the specific challenges facing the marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit.
• Showcase your familiarity with AI-driven tools and data-driven decision-making processes.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.