Email Marketing Executive

📌 Core Information

🔹 Job Title: Email Marketing Executive

🔹 Company: Vimontera Consultancy LLP

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving predictable and sustainable results in email marketing
• Collaborating with cross-functional teams to execute campaigns
• Managing digital templates and marketing automation platforms
• Analyzing and reporting on campaign performance

ASSUMPTION: This role requires a balance of creativity, analytical skills, and strong communication to succeed in a fast-paced environment.

📋 Key Responsibilities

✅ Control and direct the email marketing channel and related analysis

✅ Create engagement strategies based on customer needs and intent

✅ Support the execution of automated lead generation programs

✅ Develop and manage digital templates within the marketing automation platform

✅ Serve as a marketing automation platform expert

✅ Meet internal SLAs and coordinate across time-zones as needed

✅ Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests

✅ Take ownership of marketing technology platforms

✅ Analyze and report on the performance of channels and campaigns

✅ Make it easier to report on marketing impact

✅ Work closely with stakeholders to design and approve email campaigns

✅ Ensure that email permissions are followed

✅ Implement best practices for email marketing

✅ Aid in the evaluation of new innovative opportunities to increase engagement and/or results

✅ Keep up to date with changes/developments in the IT sector through self-learning, training, and research

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement to maximize email marketing effectiveness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1+ years of experience with marketing automation platforms such as Woodpecker, Apollo.io, or We Connect

Required Skills:

• Proven experience in email marketing and marketing automation
• Excellent communication skills (written, verbal, and presentation)
• Proven ability to work in a collaborative environment and be a motivated self-starter
• Strong analytical skills and data-driven mindset
• Familiarity with lead scoring and nurturing programs

Preferred Skills:

• Experience with A/B testing and campaign optimization
• Knowledge of HTML and CSS for email template development

• Fluency in multiple languages

ASSUMPTION: The ideal candidate will have a proven track record in email marketing and be eager to learn and grow in a dynamic environment.

💰 Compensation & Benefits

Salary Range: INR 4-6 lakhs per annum (Based on industry standards for entry-level marketing roles in Mumbai)

Benefits:

• Competitive salary and performance-based bonuses
• Health insurance and retirement plans
• Professional development opportunities
• Flexible work hours and remote work options (after probation)

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available after the probation period

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Mumbai, and benefits may vary based on company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing and Advertising

Company Size: Small (11-50 employees) - A boutique consultancy offering personalized marketing solutions

Founded: 2015 - With a 10-year history, the company has established itself as a trusted marketing partner for various clients

Company Description:

• Vimontera Consultancy LLP specializes in providing tailored marketing strategies and solutions to help businesses grow and succeed
• The company focuses on understanding clients' unique needs and delivering measurable results through innovative marketing approaches
• With a strong emphasis on collaboration and personalized service, Vimontera Consultancy LLP aims to build long-lasting relationships with its clients

Company Specialties:

• Digital Marketing
• Social Media Marketing
• Content Marketing
• Email Marketing
• Marketing Automation
• SEO and SEM

Company Website: https://www.vimontera.com/

ASSUMPTION: As a small consultancy, Vimontera Consultancy LLP offers a unique opportunity for candidates to work closely with clients and have a significant impact on marketing campaigns.

📊 Role Analysis

Career Level: Entry-level to intermediate - This role offers an opportunity to grow and develop marketing skills in a dynamic environment

Reporting Structure: The Email Marketing Executive will report directly to the Digital Marketing Manager and collaborate with various teams, including Marketing Data Operations, IT for marketing automation, and stakeholders from multiple business units

Work Arrangement: On-site, with flexible hours and remote work options available after the probation period

Growth Opportunities:

• Progression to senior roles within the marketing team
• Expanding skills and expertise in digital marketing
• Potential opportunities to work on international projects and collaborate with global teams

ASSUMPTION: This role offers a strong foundation for a career in marketing, with ample opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial hub of India
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options
• Mumbai is well-connected by air, rail, and road networks, making it easily accessible from other major cities in India

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available after the probation period

ASSUMPTION: Working in Mumbai offers a unique blend of cultural experiences, professional opportunities, and a dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and relevant team members
• Background and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Email marketing and automation expertise
• Communication skills (written, verbal, and presentation)
• Analytical skills and data-driven mindset
• Collaboration and teamwork
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of email marketing best practices and marketing automation platforms
• Showcase your ability to work collaboratively and adapt to a fast-paced environment
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability

ATS Keywords: Email Marketing, Marketing Automation, Campaign Management, Lead Generation, A/B Testing, Digital Templates, Performance Analysis, Stakeholder Management, Best Practices, Customer Engagement, Self-Starter, Reporting, Innovative Opportunities, IT Sector Knowledge, Email Permissions

ASSUMPTION: The interview process will focus on assessing your technical skills, cultural fit, and ability to thrive in a dynamic environment.

🛠️ Tools & Technologies

• Marketing Automation Platforms (e.g., Woodpecker, Apollo.io, We Connect)
• Email Marketing Platforms (e.g., Mailchimp, Constant Contact, SendGrid)
• Analytics Tools (e.g., Google Analytics, Adobe Analytics)
• Collaboration and Project Management Tools (e.g., Asana, Trello, Jira)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with the mentioned tools and technologies is preferred, but the company may provide training for the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Collaboration and teamwork
• Innovation and continuous learning
• Client-centric approach
• Integrity and transparency
• Work-life balance

Work Style:

• Dynamic and fast-paced environment
• Strong emphasis on collaboration and communication
• Opportunities for growth and professional development
• Flexible work arrangements (after probation)

Self-Assessment Questions:

• How do you approach working in a collaborative, cross-functional team environment?
• Can you describe a time when you had to adapt to a significant change or challenge in a project or campaign?
• How do you stay up-to-date with industry trends and best practices in email marketing and marketing automation?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed and enjoy their role at Vimontera Consultancy LLP.

⚠️ Potential Challenges

• Working in a fast-paced environment with tight deadlines and multiple stakeholders
• Keeping up with the latest trends and best practices in email marketing and marketing automation
• Managing multiple campaigns and projects simultaneously
• Collaborating effectively with remote team members or clients

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role focuses more on email marketing and automation than broader digital marketing roles
• Compared to larger marketing agencies, Vimontera Consultancy LLP offers a more personalized and collaborative work environment
• Career progression in this role may involve expanding skills and expertise in digital marketing, rather than moving into management or leadership positions

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted email campaign to generate leads for a B2B software product
• Optimizing email templates and automation workflows to improve open rates and click-through rates
• Collaborating with cross-functional teams to create and launch a marketing automation platform for a retail client

ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities that an Email Marketing Executive may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant challenges facing the email marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company approach work-life balance, and what resources are available to support employee well-being?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
• Research the company and industry to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring manager within a week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.