Demand Generation Specialist

📌 Core Information

🔹 Job Title: Demand Generation Specialist

🔹 Company: Envoke

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site and Remote (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Building and leading the demand generation function from scratch
• Driving lead generation and conversion through targeted email campaigns and nurturing potential customers
• Collaborating with senior leadership to influence growth strategy and support outbound marketing efforts
• Experimenting, evaluating, and adapting strategies to grow product-led signups
• Growing Envoke's presence in the Canadian market and expanding into the US

ASSUMPTION: This role requires a high level of autonomy and ownership, with the ability to work independently and in collaboration with the senior leadership team.

📋 Key Responsibilities

✅ Drive lead generation and conversion through targeted email campaigns, engaging landing pages, and strategic social media, each optimized to convert visitors into leads and trial users

✅ Support outbound marketing campaigns by overseeing list acquisition, writing outbound email content, scheduling email sends, and coordinating follow-ups with sales and customer success teams

✅ Experiment with and optimize paid media campaigns across LinkedIn and Google to grow Envoke's presence and attract qualified leads

✅ Generate interest through content by aligning website messaging with customer needs, optimizing for conversions, collecting and promoting testimonials and case studies, writing success stories, and planning and promoting educational webinars

✅ Measure and analyze key metrics such as web traffic, campaign ROI, funnel drop-off points, and "Get Started" conversions using tools like Google Search Console, Ahrefs, and analytics dashboards

✅ Grow product knowledge and stay up-to-date with trends in compliance, privacy, AI, mobile-first design, and US/Canada market dynamics

✅ Collaborate with product and customer success teams to ensure a seamless trial user handoff after signup and work closely with the founders and senior team to contribute ideas, shape experiments, and iterate weekly

✅ Lead market expansion by driving the early strategy for entering the US market, identifying channels, messaging, and tactics to reach new audiences, and building partnerships with organizations and associations that serve Envoke's target customers

ASSUMPTION: This role requires a strong understanding of B2B SaaS demand generation strategies and a willingness to adapt and learn in a fast-paced, startup environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in demand generation within a B2B SaaS environment

Required Skills:

• Proven track record in driving lead generation and conversion through targeted email campaigns and nurturing potential customers
• Strong writing skills for various marketing channels, including LinkedIn posts, nurture emails, and conversion-focused copy
• Ability to analyze data and make data-driven decisions
• Familiarity with marketing tools, landing page builders, email platforms, SEO tools, and light WordPress editing
• Experience with virtual demonstrations and early adoption of new tools and technologies

Preferred Skills:

• Experience with market expansion and entering new markets
• Fluency in French (an asset but not required)

ASSUMPTION: Candidates with experience in B2B SaaS demand generation and strong writing skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (based on experience and industry standards for a mid-level marketing role in Toronto)

Benefits:

• Health, dental, and vision insurance
• RRSP matching
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time, with a flexible work arrangement that allows for both on-site and remote work (roughly 50/50 split, but varies from week to week)

ASSUMPTION: The salary range is based on industry standards for a mid-level marketing role in Toronto, with consideration for the experience required and the level of responsibility in this role.

📌 Applicant Insights

🔍 Company Context

Industry: Email marketing software and services

Company Size: Small (11-50 employees), fostering a flat, collaborative environment with low turnover and an average tenure of 10+ years

Founded: 2007, with a focus on supporting communication professionals with purpose-built software

Company Description:

• Envoke is a Toronto-based email marketing platform established in 2007, dedicated to supporting communication professionals with purpose-built software
• The platform is trusted by teams at post-secondary institutions, public sector organizations, regulatory bodies, municipalities, and other entities that prioritize effective communication
• Envoke enables clients to store their data domestically and effectively navigate the Canadian Anti-Spam Legislation, ensuring compliance

Company Specialties:

• Email marketing software and services
• Compliance and privacy-focused solutions
• Product-led growth strategies

Company Website: envoke.com

ASSUMPTION: Envoke's focus on privacy, compliance, and effective communication sets it apart in the email marketing software industry.

📊 Role Analysis

Career Level: Mid-level marketing role with growth opportunities

Reporting Structure: Reports directly to the CEO and works in close partnership with the senior leadership team

Work Arrangement: Hybrid, with a flexible work arrangement that allows for both on-site and remote work (roughly 50/50 split, but varies from week to week)

Growth Opportunities:

• Growing the demand generation function from the ground up and expanding Envoke's presence in the Canadian market and beyond
• Collaborating with senior leadership to influence growth strategy and contribute to the company's overall success
• Potential career progression into a leadership or management role within the marketing department

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a high impact on Envoke's growth and success.

🌍 Location & Work Environment

Office Type: Collaborative space in downtown Toronto

Office Location(s): 150 King Street West, Suite 200, Toronto, Ontario, Canada, M5H 1J9

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry and a strong focus on innovation and entrepreneurship
• The downtown core offers easy access to public transportation, numerous amenities, and a thriving arts and culture scene
• Envoke's office is located in the heart of downtown Toronto, providing employees with a convenient and engaging work environment

Work Schedule: Full-time, with a flexible work arrangement that allows for both on-site and remote work (roughly 50/50 split, but varies from week to week)

ASSUMPTION: Envoke's downtown Toronto location offers employees the opportunity to work in a dynamic and vibrant urban environment, with easy access to numerous amenities and resources.

💼 Interview & Application Insights

Typical Process:

• Virtual interview with a Talent Advisor to discuss interest in the role and background
• Virtual interview with the Product Manager to discuss how experience aligns with the team's needs
• Interview with the CEO to learn more about the role, growth strategy, and organization

Key Assessment Areas:

• Experience in demand generation within a B2B SaaS environment
• Strong writing skills for various marketing channels
• Ability to analyze data and make data-driven decisions
• Familiarity with marketing tools and technologies
• Cultural fit and alignment with Envoke's values and work environment

Application Tips:

• Highlight relevant experience in demand generation and B2B SaaS marketing
• Demonstrate strong writing skills through tailored resume and cover letter
• Showcase data-driven decision-making skills and familiarity with marketing tools and technologies
• Emphasize cultural fit and alignment with Envoke's values and work environment

ATS Keywords: Demand Generation, Lead Generation, Email Marketing, SEO, Content Creation, Analytics, Social Media, Collaboration, B2B SaaS, Copywriting, Experimentation, Product Knowledge, Market Expansion, Technical Skills, Curiosity, Ownership

ASSUMPTION: Envoke's interview process is designed to assess candidates' relevant experience, skills, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing tools (e.g., email platforms, landing page builders, SEO tools)
• Light WordPress editing
• Virtual demonstration tools
• Data analysis and visualization tools

ASSUMPTION: Familiarity with marketing tools, landing page builders, email platforms, SEO tools, and light WordPress editing is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Autonomy and ownership
• Collaboration and learning
• Direct feedback and trust

Work Style:

• Flat, collaborative environment
• Focus on experimentation, direct feedback, and trust
• Encouragement to take smart risks and learn through action

Self-Assessment Questions:

• Do you thrive in a flat, collaborative environment with a high degree of autonomy and ownership?
• Are you comfortable providing and receiving direct feedback, and do you value a culture of trust?
• Do you embrace experimentation and learning through action, and are you comfortable taking smart risks?

ASSUMPTION: Envoke's culture values autonomy, collaboration, direct feedback, and trust, with a focus on experimentation and learning through action.

⚠️ Potential Challenges

• Building the demand generation function from scratch may require significant time and effort to establish processes and systems
• Collaborating with senior leadership and influencing growth strategy may require strong communication and interpersonal skills
• Expanding Envoke's presence in the US market may present unique challenges and require adaptability
• Working in a fast-paced, startup environment may require flexibility and the ability to manage multiple priorities

ASSUMPTION: These challenges are inherent to a high-impact, growth-focused role in a fast-paced, startup environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on demand generation and driving lead conversion through targeted email campaigns and nurturing potential customers
• Envoke's focus on compliance, privacy, and effective communication sets it apart from other email marketing software companies
• This role offers significant growth opportunities and the potential to make a high impact on Envoke's growth and success

ASSUMPTION: This role is unique in its focus on demand generation and growth strategy, with significant opportunities for impact and growth within Envoke's organization.

📝 Sample Projects

• Developing and executing a targeted email campaign to drive lead generation and conversion
• Collaborating with the senior leadership team to identify and pursue strategic partnerships to expand Envoke's presence in the US market
• Analyzing campaign performance data to optimize strategies and improve conversion rates

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from tactical execution to strategic planning and analysis.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Envoke's demand generation efforts, and what are the biggest challenges facing the team?
• How does Envoke support the growth and development of its employees, and what opportunities are there for professional growth in this role?
• Can you provide an example of a time when Envoke took a smart risk and learned through action, and what was the outcome?
• How does Envoke measure the success of its demand generation efforts, and what key performance indicators (KPIs) are most important to track?
• What is the company's approach to market expansion, and how does this role contribute to Envoke's growth strategy?

ASSUMPTION: These questions are designed to assess Envoke's culture, growth opportunities, and the strategic importance of this role within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience in demand generation and B2B SaaS marketing
• Prepare for the interview by researching Envoke's company culture, values, and growth strategy
• Follow up with Envoke after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.