Demand Generation Specialist

📌 Core Information

🔹 Job Title: Demand Generation Specialist

🔹 Company: Renaissance Repair and Supply

🔹 Location: Flower Mound, Texas

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel demand generation strategies
• Optimizing email marketing campaigns for high-value verticals
• Collaborating with sales teams to align lead generation efforts
• Improving website UX and SEO to drive higher engagement and conversions
• Leading the development of an e-commerce RFQ platform for equipment sales and repair services

ASSUMPTION: This role requires a strong understanding of data-driven marketing initiatives and experience in demand generation. The ideal candidate will be comfortable working in a hybrid environment and collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Design, execute, and optimize targeted email marketing campaigns focused on high-value verticals

✅ Develop and execute multi-channel demand generation strategies, including social media campaigns, digital ads, webinars, and industry engagement events

✅ Identify and engage decision-makers within target markets, nurturing them into Marketing Qualified Leads (MQLs)

✅ Leverage marketing analytics tools to measure campaign effectiveness and adjust strategies for optimal ROI

✅ Work closely with Sales and Development teams to optimize the company website for lead generation and improve user experience

✅ Lead the strategy, design, and implementation of an RFQ (Request for Quote) platform that streamlines equipment sales and repair services

✅ Partner with Sales/Inside Sales to align lead generation efforts, establish lead scoring criteria, and provide regular reports on campaign performance

ASSUMPTION: This role involves a high level of collaboration with various teams, requiring strong communication and project management skills. The ideal candidate will be comfortable working in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in demand generation, marketing, or a related role

Required Skills:

• Proven experience in email marketing and campaign management
• Strong understanding of data-driven marketing initiatives
• Familiarity with marketing automation tools and CRM systems
• Excellent communication and collaboration skills
• Ability to analyze data and draw insights to inform decision-making

Preferred Skills:

• Experience with e-commerce platforms and RFQ processes
• Familiarity with the telecommunications industry
• Proficiency in HTML and CSS

ASSUMPTION: Candidates with experience in demand generation and a strong understanding of data-driven marketing initiatives are likely to be successful in this role. Familiarity with the telecommunications industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-level marketing roles in the Dallas-Fort Worth area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the Dallas-Fort Worth area. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Renaissance Repair and Supply operates in the telecommunications industry, focusing on electronics repair, engineering, logistics, and support solutions. The company serves major global service providers, governments, and enterprises.

Company Size: Renaissance Repair and Supply has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.

Founded: The company was founded in 2002 and has since grown to maintain a 98% on-time delivery rate, 10-day turnaround time, 24/7 critical spare availability, and over 200 forward stocking locations.

Company Description:

• Renaissance Repair and Supply empowers businesses through innovative engineering solutions, comprehensive repair services, and optimized supply chain management.
• The company maintains a strong focus on quality, reducing downtime, and providing exceptional customer service.
• Renaissance Repair and Supply has strategic locations in Ottawa, Dallas, and Belfast, allowing it to effectively serve its customers.

Company Specialties:

• Supply Chain & Global Logistics
• Repair & Testing
• Spares Management
• Inventory Sourcing & Disposition
• Reengineering
• Network Equipment

Company Website: http://www.renrns.com

ASSUMPTION: Renaissance Repair and Supply is a well-established company with a strong focus on quality and customer service. The company's mid-sized employee base provides opportunities for growth and collaboration.

📊 Role Analysis

Career Level: This role is at the mid-level, requiring 2-5 years of experience in demand generation or a related field. The position offers opportunities for growth and advancement within the marketing department.

Reporting Structure: The Demand Generation Specialist will report directly to the Marketing Manager and collaborate closely with the Sales and Development teams.

Work Arrangement: This role is on-site with hybrid flexibility, allowing for a combination of in-office and remote work.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Marketing Manager or Senior Marketing Specialist
• Expansion into other areas of the business, such as sales or product management
• Opportunities to lead projects and initiatives that drive company growth and market expansion

ASSUMPTION: The Demand Generation Specialist role offers opportunities for growth and advancement within the marketing department and the company as a whole. The ideal candidate will be proactive, results-driven, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Renaissance Repair and Supply's Flower Mound, Texas office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 1200 Lakeside Pkwy, Building 3, Suite 300, Flower Mound, Texas 75028, US

Geographic Context:

• The Flower Mound office is located in the Dallas-Fort Worth metro area, providing easy access to major highways and amenities.
• The area offers a mix of urban and suburban living, with a variety of housing options and family-friendly neighborhoods.
• The office is situated near several parks, restaurants, and shopping centers, providing ample opportunities for work-life balance.

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The Flower Mound office provides a modern, collaborative work environment that fosters creativity and productivity. The office's location in the Dallas-Fort Worth metro area offers easy access to major highways and amenities, making it an attractive option for both local and relocating candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Marketing Manager
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Understanding of demand generation strategies and tactics
• Ability to analyze data and draw insights to inform decision-making
• Communication and collaboration skills
• Problem-solving and project management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with email marketing, campaign management, and data-driven marketing initiatives
• Research Renaissance Repair and Supply and be ready to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Demand Generation, Email Marketing, Campaign Management, Data-Driven Marketing, Marketing Automation, CRM, Lead Generation, Web Optimization, E-commerce, RFQ Platform

ASSUMPTION: The application process for the Demand Generation Specialist role at Renaissance Repair and Supply is designed to assess the candidate's understanding of demand generation strategies, data analysis skills, and cultural fit. Candidates should tailor their application materials to highlight their relevant experience and skills and be prepared to discuss their qualifications in detail during the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., Google Analytics, SEMrush)
• E-commerce platforms (e.g., Shopify, Magento)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM systems, and email marketing platforms. Familiarity with social media management tools, SEO tools, and e-commerce platforms is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus: Renaissance Repair and Supply places a strong emphasis on understanding and meeting the needs of its customers
• Quality: The company is committed to delivering high-quality products and services that exceed customer expectations
• Innovation: Renaissance Repair and Supply fosters a culture of continuous improvement and innovation to drive business growth and market expansion

Work Style:

• Collaborative: The company encourages open communication and collaboration across departments and teams
• Data-Driven: Renaissance Repair and Supply makes decisions based on data and analytics to optimize performance and drive results
• Adaptable: The company values flexibility and adaptability in the face of changing market conditions and customer needs

Self-Assessment Questions:

• How have you demonstrated a strong commitment to customer focus in your previous roles?
• Can you provide an example of a time when you used data to inform a marketing decision and drive results?
• How do you approach collaboration and communication with cross-functional teams, such as sales and development?

ASSUMPTION: Renaissance Repair and Supply values candidates who are customer-focused, data-driven, and adaptable. The ideal candidate will be comfortable working in a collaborative environment and making data-driven decisions to drive business growth and market expansion.

⚠️ Potential Challenges

• The role may require working with legacy systems and processes, which can be challenging and time-consuming
• The telecommunications industry is subject to rapid change and innovation, which can present unique challenges and opportunities
• The hybrid work arrangement may require strong self-motivation and time management skills to balance remote and in-office work
• The Dallas-Fort Worth metro area can be competitive, with a large talent pool and many job opportunities in the marketing field

ASSUMPTION: The Demand Generation Specialist role at Renaissance Repair and Supply presents unique challenges and opportunities, including working with legacy systems, navigating a rapidly changing industry, and balancing remote and in-office work. Candidates should be prepared to face these challenges head-on and leverage their skills and experience to drive success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Demand Generation Specialist role at Renaissance Repair and Supply requires a strong understanding of data-driven marketing initiatives and experience in demand generation
• The telecommunications industry is unique, with a focus on electronics repair, engineering, logistics, and support solutions. This requires a specific set of skills and knowledge that may not be applicable to other industries
• Career paths in demand generation can vary depending on the company's size, industry, and growth stage. At Renaissance Repair and Supply, the Demand Generation Specialist role offers opportunities for growth and advancement within the marketing department and the company as a whole

ASSUMPTION: The Demand Generation Specialist role at Renaissance Repair and Supply is unique, requiring a strong understanding of data-driven marketing initiatives and experience in demand generation. The role's focus on the telecommunications industry and opportunities for growth and advancement make it an attractive option for candidates seeking a challenging and rewarding career in marketing.

📝 Sample Projects

• Developing and executing a multi-channel demand generation campaign that generates $2M in RFQs annually
• Optimizing email marketing campaigns for high-value verticals, resulting in a 20% increase in engagement and a 15% increase in conversion rates
• Leading the strategy, design, and implementation of an RFQ platform that streamlines equipment sales and repair services, resulting in a 30% increase in RFQ conversion rates

ASSUMPTION: The Demand Generation Specialist role at Renaissance Repair and Supply offers opportunities to work on high-impact projects that drive business growth and market expansion. Candidates should be prepared to take on challenging projects and leverage their skills and experience to drive success.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to demand generation and how this role fits into the overall marketing strategy?
• How does the Marketing department collaborate with the Sales and Development teams to align lead generation efforts and drive revenue growth?
• What opportunities are there for growth and advancement within the marketing department and the company as a whole?
• How does Renaissance Repair and Supply support work-life balance for its employees, particularly in a hybrid work arrangement?
• What are the biggest challenges facing the telecommunications industry, and how does Renaissance Repair and Supply approach these challenges?

ASSUMPTION: The interview process for the Demand Generation Specialist role at Renaissance Repair and Supply is an opportunity for candidates to learn more about the company's approach to demand generation, marketing strategy, and growth opportunities. Candidates should come prepared with thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your phone or video screen by researching Renaissance Repair and Supply and practicing your responses to common interview questions
• If selected for an in-person or virtual interview, be prepared to discuss your experience with demand generation, email marketing, and data-driven marketing initiatives
• Follow up with the HR department one week after your final interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.