Demand Generation Specialist

📌 Core Information

🔹 Job Title: Demand Generation Specialist

🔹 Company: OfficeRnD

🔹 Location: Sofia (Hybrid)

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (minimum 40% on-site)

🚀 Job Overview

Key aspects of this role include:

• Designing and executing full-funnel campaigns to attract and convert new prospects and nurture existing leads.
• Optimizing account-based marketing (ABM) programs and collaborating with sales to align on high-value targets and personalization strategies.
• Coordinating with external partners to run effective premium media campaigns and co-marketing initiatives.
• Working cross-functionally with various teams to ensure aligned execution and a unified customer journey.
• Tracking performance, analyzing campaign data, and proposing improvements to maximize ROI and contribution to pipeline.

ASSUMPTION: This role requires a strong understanding of B2B SaaS demand generation strategies and the ability to work effectively in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Design and run full-funnel campaigns across inbound and outbound channels to attract and convert new prospects and nurture existing leads.

✅ Own and optimize account-based marketing programs, working closely with Sales to align on high-value targets and personalization strategies.

✅ Coordinate with external partners – including agencies, media vendors, and content creators – to run effective premium media campaigns and co-marketing initiatives.

✅ Collaborate cross-functionally with content, design, marketing ops, events, product marketing, and web teams to ensure aligned execution and a unified customer journey.

✅ Track performance and report results, continuously analyzing campaign data and proposing improvements to maximize ROI and contribution to pipeline.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in demand generation within a B2B SaaS environment

Required Skills:

• Hands-on knowledge of inbound and outbound marketing strategies, including ABM, email, paid media (e.g., Google Ads, LinkedIn Ads), SEO, and social.
• Excellent communication skills – verbal and written – with a high level of fluency in English.
• Organized, proactive, and results-driven, with strong project management skills and the ability to juggle multiple priorities without losing sight of the details.
• Ability to work effectively in a fast-paced, collaborative environment and thrive in a role that requires continuous learning and adaptation.

Preferred Skills:

• Familiarity with premium media buys and third-party vendor management.
• Experience with partner marketing.
• Bilingual or multilingual skills.

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM platforms would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on the company size and industry standards, the estimated salary range for this role is €35,000 - €55,000 per year (gross).

Benefits:

• Premium health insurance, including dental.
• 25 days off a year, plus 1 additional day off for your birthday and 3 days off for volunteering.
• Full remuneration of your first 3 days of sick leave.
• Flexible start and end of the working day and a hybrid working mode, including a combination of remote and on-site (a minimum of 40% of the monthly working time).
• A fantastic work-hard/play-hard start-up environment with numerous social events and team outings.
• Take part in many sports activities and enjoy a co-funded MultiSport card.

Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-sized company in the technology sector. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: OfficeRnD operates in the technology industry, specifically focusing on providing software solutions that power flexible working. They help flex space operators, landlords, property management companies, and hybrid teams manage their flex or hybrid workspace.

Company Size: OfficeRnD has 51-200 employees, making it a mid-sized company. This size allows for a more agile and collaborative work environment while still offering the resources and stability of a larger organization.

Founded: OfficeRnD was founded in 2015, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• OfficeRnD provides software solutions that power flexible working, helping flex space operators, landlords, property management companies, and hybrid teams manage their flex or hybrid workspace.
• Their platform, OfficeRnD Flex, is a specialized property management and tenant engagement platform for coworking and flex spaces as well as landlords.
• OfficeRnD Workplace is a workplace management solution that helps modern organizations manage a flexible workplace environment.

Company Specialties:

• Advanced Coworking Technologies
• Coworking Management
• Shared Office Management
• Facility Management
• Community Management
• Software Development
• SaaS
• Startup
• Hybrid Work
• Flexible Working
• Future Of Work
• Hybrid Workspace Management

Company Website: https://www.officernd.com

ASSUMPTION: OfficeRnD's focus on flexible working and hybrid teams makes it an attractive option for candidates seeking a dynamic and forward-thinking work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in demand generation within a B2B SaaS environment.

Reporting Structure: The Demand Generation Specialist will report directly to the Marketing Manager and collaborate with various teams, including content, design, marketing ops, events, product marketing, and web.

Work Arrangement: This is a hybrid role, requiring a minimum of 40% on-site presence. The specific work arrangement may vary depending on the candidate's location and the company's policies.

Growth Opportunities:

• As OfficeRnD continues to grow, there may be opportunities for the Demand Generation Specialist to take on more responsibilities or move into a management role.
• The company's focus on innovation and continuous improvement may also present opportunities for professional development and skill-building.
• Working closely with various teams may provide exposure to different aspects of the business and foster career growth.

ASSUMPTION: The growth opportunities listed above are subject to change based on business needs and may evolve over time.

🌍 Location & Work Environment

Office Type: OfficeRnD has offices in multiple locations, including Sofia, Atlanta, London, Melbourne, Boston, and Dallas. The specific office location for this role is Sofia, Bulgaria.

Office Location(s): 3365 Piedmont Rd NE, Atlanta, GA 30305, US; London, England, GB; bul. "Aleksandar Malinov" 31, Sofia, Sofia-city 1729, BG; 162 Collins St, Melbourne, Victoria 3000, AU; Boston, Massachusetts, US; Dallas, Texas, US

Geographic Context:

• Sofia, Bulgaria, is the capital and largest city of Bulgaria, with a population of over 1.2 million people.
• The city is known for its vibrant culture, rich history, and affordable cost of living.
• Sofia has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The work schedule for this hybrid role is flexible, with a minimum of 40% on-site presence required. The specific work schedule may vary depending on the candidate's location and the company's policies.

ASSUMPTION: The work environment for this role may vary depending on the specific office location and the candidate's work arrangement.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page.
• Phone or video screening with the HR department to assess cultural fit and basic qualifications.
• Technical assessment or case study to evaluate the candidate's skills and knowledge in demand generation strategies.
• Final interview with the Marketing Manager and/or other team members to discuss the role's requirements and the candidate's fit for the position.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• Experience in demand generation within a B2B Saas environment.
• Knowledge of inbound and outbound marketing strategies, including ABM, email, paid media, SEO, and social.
• Excellent communication skills and the ability to work effectively in a fast-paced, collaborative environment.
• Strong project management skills and the ability to juggle multiple priorities without losing sight of the details.
• Cultural fit with OfficeRnD's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with demand generation strategies and provide specific examples of successful campaigns you've executed.
• Demonstrate your understanding of OfficeRnD's platform and the value it provides to its customers.
• Show enthusiasm for the role and the company's mission to power flexible working.

ATS Keywords: Demand Generation, B2B SaaS, Inbound Marketing, Outbound Marketing, Account-Based Marketing, Email Marketing, Paid Media, SEO, Social Media, Project Management, Collaboration, Data Analysis, Vendor Management

ASSUMPTION: The interview process for this role may vary depending on the candidate's qualifications and the company's hiring needs.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Email marketing tools (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Paid media platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: OfficeRnD prioritizes the needs and feedback of its customers to continuously improve its platform and services.
• Innovative: The company encourages creativity, experimentation, and continuous learning to stay ahead in the fast-panging world of flexible working.
• Collaborative: OfficeRnD fosters a culture of teamwork, open communication, and mutual support to achieve its goals.

Work Style:

• Agile: The company operates in a fast-paced, dynamic environment, requiring employees to be adaptable, proactive, and responsive to change.
• Data-driven: OfficeRnD uses data and analytics to inform its decision-making and continuously improve its platform and marketing strategies.
• Hybrid: The company offers a combination of remote and on-site work arrangements to accommodate the needs of its employees and provide flexibility.

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment, and are you comfortable working with a high degree of autonomy and responsibility?
• Are you passionate about the future of work and the role that technology plays in shaping the workplace of the future?
• Do you have experience working with remote teams and are you comfortable with a hybrid work arrangement?

ASSUMPTION: The cultural fit considerations listed above are subject to change based on the company's evolution and the specific needs of the role.

⚠️ Potential Challenges

• The fast-paced nature of the role may require the Demand Generation Specialist to juggle multiple priorities and adapt to changing circumstances quickly.
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
• The role may require the Demand Generation Specialist to work with external partners and vendors, which can present unique challenges in terms of coordination and project management.
• The competitive nature of the B2B SaaS industry may require the Demand Generation Specialist to continuously innovate and adapt their strategies to stay ahead of the competition.

ASSUMPTION: The potential challenges listed above are subject to change based on business needs and may evolve over time.

📈 Similar Roles Comparison

• Compared to other demand generation roles in the B2B SaaS industry, this role places a greater emphasis on account-based marketing and cross-functional collaboration.
• OfficeRnD's focus on flexible working and hybrid teams sets it apart from other companies in the industry, offering unique opportunities for candidates seeking a dynamic and forward-thinking work environment.
• Career progression in this role may involve moving into a management position or taking on more responsibilities as the company grows and expands its platform.

ASSUMPTION: The role comparisons listed above are subject to change based on business needs and may evolve over time.

📝 Sample Projects

• Developing and executing a targeted ABM campaign to engage high-value accounts and drive pipeline growth.
• Collaborating with content and design teams to create a series of blog posts and whitepapers to establish OfficeRnD as a thought leader in the flexible working space industry.
• Working with external partners to run a premium media campaign targeting decision-makers in the flex space and hybrid team management sectors.

ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives the Demand Generation Specialist may be involved in and are subject to change based on business needs.

❓ Key Questions to Ask During Interview

• Can you describe the current demand generation strategies in place at OfficeRnD, and how this role will contribute to their evolution?
• How does OfficeRnD support the professional development and growth of its employees, particularly in the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these goals?
• How does OfficeRnD approach collaboration and communication in a hybrid work environment, and what tools and processes are in place to facilitate effective teamwork?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role's requirements and the company's culture and values. The specific questions asked during the interview may vary depending on the candidate's qualifications and the company's hiring needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the OfficeRnD careers page.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your demand generation expertise and any experience with B2B SaaS, ABM, and hybrid work environments.
• Prepare for the interview by researching OfficeRnD's platform and understanding the value it provides to its customers. Be ready to discuss your experience with demand generation strategies and provide specific examples of successful campaigns you've executed.
• If you are selected for the final round, be prepared to present a portfolio or examples of your work, demonstrating your ability to design and execute effective demand generation campaigns.
• Follow up with the HR department one week after your interview to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.