Demand Generation Specialist (Event/Campaign Management & Lead Generation)

📌 Core Information 🔹 Job Title: Demand Generation Specialist (Event/Campaign Management & Lead Generation) 🔹 Company: ABBYY 🔹 Location: Bangalore, Karnātaka, India 🔹 Job Type: Hybrid 🔹 Category: Marketing 🔹 Date Posted: April 16, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing demand generation programs and tactics - Managing events, including logistics, vendor management, and on-site coordination - Collaborating with cross-functional teams to align on messaging, assets, and post-event follow-ups - Tracking and managing event KPIs and providing post-event reporting and analysis - Overseeing the top- and mid-of-funnel usage of existing content and ensuring it aligns with the buyer journey stages - Designing and executing campaigns to attract potential customers and capture their interest, as well as promoting growth and expansion within existing accounts - Implementing lead scoring to ensure marketing attribution and developing nurture programs to guide leads through the sales funnel - Working closely with paid media leads to optimize ad campaigns and ensure proper spend per lead - Campaign setup, management, and optimization, including budgeting, resource allocation, timeline management, and A/B testing - Proficiency in marketing automation platforms, CRM systems, and analytics tools, with a focus on data analysis and visualization - Experience with ABM campaigns and platforms is a plus 📋 Key Responsibilities ✅ Develop and execute demand generation programs and tactics, targeting specific audiences and buyer personas ✅ Manage events, including logistics, vendor management, and on-site coordination, ensuring successful execution and tracking KPIs ✅ Collaborate with cross-functional teams to align on messaging, assets, and post-event follow-ups, ensuring a unified approach ✅ Oversee the top- and mid-of-funnel usage of existing content, ensuring it resonates with the target audience and aligns with the buyer journey stages ✅ Design and execute campaigns to attract potential customers and capture their interest, as well as promoting growth and expansion within existing accounts ✅ Implement lead scoring to ensure marketing attribution and develop nurture programs to guide leads through the sales funnel ✅ Work closely with paid media leads to optimize ad campaigns, ensuring proper spend per lead and maximizing ROI ✅ Campaign setup, management, and optimization, including budgeting, resource allocation, timeline management, and A/B testing to improve results ✅ Analyze campaign performance, identify areas for improvement, and prepare data-driven decisions to optimize marketing initiatives ✅ Conduct A/B testing and iterative refinement of marketing initiatives to optimize results ✅ Utilize marketing technology platforms, including marketing automation platforms, CRM systems, and analytics tools, to streamline operations and improve efficiency ✅ Collaborate with content creators, subject matter experts, and other stakeholders to select high-quality, engaging content for marketing campaigns 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 3-5 years of marketing experience, with progressive responsibility in demand generation or related roles - Proven track record of successful campaign management and lead generation Required Skills: - Proficiency in various marketing automation platforms, CRM systems, and analytics tools, like Salesforce, Microsoft Dynamics, or HubSpot CRM - Understanding of ABM, SEO, SEM, and digital advertising principles - Data analysis and visualization skills, including tools like Google Analytics, Tableau, or Looker - Strong project management skills and the ability to manage multiple projects simultaneously - Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams - Strong analytical and problem-solving skills, with the ability to make data-driven decisions - Proficiency in Microsoft Office Suite, with a focus on Excel and PowerPoint - Experience with event planning, management, and execution is a plus Preferred Skills: - Experience with ABM campaigns and platforms - Knowledge of modern AI marketing tools such as JasperAI, Make.com, and NapkinAI 💰 Compensation & Benefits Salary Range: ₹25,000 - ₹35,000 per month (Estimated based on industry standards for the role, experience level, and location) Benefits: - Flexible Work Options: Remote and hybrid working options to fit all lifestyles - Paid Volunteering Days: Encourages a culture of giving, providing two paid volunteering days off every year - Paid Parental Leave: To ensure your family is cared for, ABBYY offers paid parental leave in all their locations Working Hours: Full-time, with a standard workweek of 40 hours 📌 Applicant Insights 🔍 Company Context Industry: Software Development, focusing on intelligent automation solutions and AI-powered document processing Company Size: Medium (501-1,000 employees) Founded: 1989, with over 35 years of experience in the technology market Company Description: - ABBYY puts your information to work with purpose-built AI, helping enterprises and organizations transform their data into intelligent, actionable outcomes - Over 10,000 customers trust ABBYY, including many Fortune 500 companies, with names such as DHL, Johnson & Johnson, FDA, DMV, PwC, KeyBank, Spotify, and H&R Block - ABBYY has modernized the capture market by creating the first low-code/no-code IDP platform and offers top-tier AI technologies, including Machine Learning, Natural Language Processing, and Computer Vision - Top Analyst firms recognize ABBYY's market leadership, including Gartner, Everest PEAK Matrix ® Assessment, ISG Intelligent Automation Lens, and NelsonHall, amongst others Company Specialties: - Artificial intelligence software - Document AI - Process Mining - Task Mining - Digital transformation - Operational Excellence - Artificial Intelligence (AI) - Optical character recognition - Intelligent document processing - Document Understanding - Machine Learning - Natural Language Processing - Document processing - Business processes - Business Analytics - Intelligent Business System - Big Data Analysis - Digital Innovation - Real Time Optimization Company Website: https://www.abbyy.com 📊 Role Analysis Career Level: Mid-level, with 3-5 years of experience in demand generation or related roles Reporting Structure: This role reports directly to the Demand Generation Manager or similar role within the Marketing department Work Arrangement: Hybrid, with a combination of remote and on-site work, typically 2-3 days per week in the office Growth Opportunities: - As ABBYY continues to grow, there are opportunities for career progression within the Marketing department and the wider organization - With a focus on customer-centric thinking, ABBYY offers the chance to work with a diverse portfolio of customers, including many Fortune 500 companies 🌍 Location & Work Environment Office Type: Hybrid, with a combination of remote and on-site work Office Location(s): 600 Congress Avenue, Suite 1515, Austin, Texas, 78701, US (Global Headquarters) Geographic Context: - Bangalore, Karnātaka, India, is the location for this specific role - ABBYY has offices in multiple countries, including the United States, Germany, Ukraine, the United Kingdom, Japan, and India, among others Work Schedule: Standard full-time workweek of 40 hours, with flexible hours across most teams to allow employees to find their own definition of balance 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link 2. Phone or video screening to assess cultural fit and basic qualifications 3. In-depth phone or video interview to discuss the role, responsibilities, and qualifications in more detail 4. On-site or virtual interview with the hiring manager and/or other team members to assess cultural fit and technical skills 5. Final decision and offer extension Key Assessment Areas: - Cultural fit and alignment with ABBYY's values and work environment - Technical skills and proficiency in marketing automation platforms, CRM systems, and analytics tools - Problem-solving skills and the ability to make data-driven decisions - Event planning and management experience, if applicable - Ability to work effectively with cross-functional teams and collaborate with stakeholders Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role - Include any relevant certifications or coursework that demonstrates your proficiency in marketing automation platforms, CRM systems, and analytics tools - Prepare for behavioral interview questions that focus on your problem-solving skills, event planning experience, and ability to work effectively with cross-functional teams ATS Keywords: Demand Generation, Event Management, Lead Generation, Campaign Management, Marketing Automation, CRM Systems, Analytics Tools, Data Analysis, Project Management, ABM, SEO, SEM, Digital Advertising, AI Marketing Tools 🛠 Cultural Fit Considerations Company Values: - Respect: ABBYY values respect and encourages a culture of open communication and collaboration - Transparency: ABBYY promotes transparency in all aspects of the business, from communication to decision-making processes - Simplicity: ABBYY strives for simplicity in their products, processes, and work environment to improve efficiency and effectiveness Work Style: - ABBYY encourages a customer-centric approach, with a focus on understanding and addressing the needs of their customers - The company values innovation and excellence, with a commitment to continuous improvement and staying at the forefront of the industry - ABBYY fosters a culture of giving, with two paid volunteering days off every year to encourage employees to contribute to causes they care about - The company offers paid parental leave in all their locations to support employees and their families Self-Assessment Questions: 1. How do you ensure that the content you use in your marketing campaigns aligns with the buyer journey stages and resonates with the target audience? 2. Describe your experience with event planning and management, and how you ensure the successful execution of events while tracking KPIs and providing post-event reporting and analysis. 3. How do you approach working with cross-functional teams to align on messaging, assets, and post-event follow-ups, ensuring a unified approach? 4. Can you provide an example of a time when you had to make a data-driven decision to optimize a marketing initiative, and what was the outcome? 5. How do you stay up-to-date with industry trends and best practices in demand generation, event management, and lead generation, and how do you apply this knowledge to your work? 📈 Sample Projects 1. Event Planning and Management: Develop and execute a comprehensive event plan, including logistics, vendor management, and on-site coordination, to ensure the successful execution of an ABBYY-hosted event, webinar, roundtable, or trade show 2. Content Curation: Collaborate with content creators in PMM and Corp. Marketing, as well as subject matter experts, to select high-quality, engaging content for marketing campaigns, ensuring it is gated and aligns with the buyer journey stages 3. Lead Generation and Nurturing: Design and execute a targeted email campaign to promote growth and expansion within an existing account, utilizing personalized content and retargeting ads to guide leads through the sales funnel 💡 Key Questions to Ask During Interview 1. Can you describe the team structure and dynamics within the Marketing department, and how this role fits into the overall team? 2. What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be evaluated during this period? 3. How does ABBYY support the professional development and growth of its employees, particularly in the Marketing department? 4. Can you provide an example of a successful demand generation campaign that ABBYY has executed, and what were the key factors that contributed to its success? 5. How does ABBYY approach collaboration and communication with cross-functional teams, and what tools or platforms do they use to facilitate this process? 📝 ASSUMPTIONS Job-Specific Assumptions: - The role requires a strong understanding of marketing automation platforms, CRM systems, and analytics tools, as well as experience with event planning, management, and execution - The candidate should have a proven track record of successful campaign management and lead generation, with a focus on data-driven decision-making and optimization - The role may require occasional travel to attend industry events, conferences, or client meetings Company-Specific Assumptions: - ABBYY values a customer-centric approach, with a focus on understanding and addressing the needs of their customers - The company encourages a culture of giving, with two paid volunteering days off every year to encourage employees to contribute to causes they care about - ABBYY offers paid parental leave in all their locations to support employees and their families 📌 Next Steps for Applicants To apply for this position: - Submit your application through the provided link: https://job-boards.eu.greenhouse.io/abbyy/jobs/4574578101 - Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role, including any relevant certifications or coursework - Prepare for behavioral interview questions that focus on your problem-solving skills, event planning experience, and ability to work effectively with cross-functional teams - Follow up with the hiring manager or HR representative within 7-10 days after your initial application, if you have not heard back regarding the status of your application - If selected for an interview, research ABBYY's company culture, values, and recent projects to demonstrate your enthusiasm and preparation for the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.