Demand Generation Specialist

📌 Core Information

🔹 Job Title: Demand Generation Specialist

🔹 Company: Service Management Group (SMG)

🔹 Location: Remote (Kansas City, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing multi-channel demand generation campaigns to drive pipeline and revenue growth
• Supporting and executing integrated marketing campaigns across multiple channels to drive brand awareness, engage key target audiences, and deliver high-quality leads to the sales team
• Researching and evaluating conferences and events, building a comprehensive calendar to ensure SMG has a meaningful presence at high-impact industry events
• Collaborating cross-functionally with content, product marketing, and sales teams to ensure messaging consistency and alignment
• Providing performance reporting, analysis, and recommendations for continuous improvement

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on driving results through strategic campaign planning and execution.

📋 Key Responsibilities

✅ Plan, execute, and optimize multi-channel demand generation campaigns to drive pipeline and revenue growth

✅ Research and evaluate conferences and events, building a comprehensive calendar to ensure SMG has a meaningful presence at high-impact industry events

✅ Support the creation and promotion of webinars, newsletters, and other campaign content

✅ Assist in the development and execution of creative assets including email templates, videos, social media graphics, and landing pages

✅ Leverage AI tools to enhance campaign performance and improve content creation workflows

✅ Help align and integrate marketing initiatives across all our ICPs, ensuring our messaging and outreach resonates with distinct, diverse audiences

✅ Partner cross-functionally with content, product marketing, and sales teams to ensure messaging consistency and alignment

✅ Provide performance reporting, analysis, and recommendations for continuous improvement

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive successful demand generation campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years of demand generation or growth marketing experience, preferably in a B2B SaaS environment

Required Skills:

• Proven track record in planning, executing, and optimizing multi-channel demand generation campaigns
• Strong event planning and execution skills, including identifying event opportunities, managing logistics, coordinating pre- and post-event promotions, and representing the brand in external settings
• Ability to collaborate with vendors, internal stakeholders, and sales teams to ensure successful event outcomes and ROI
• Comfort working in a fast-paced, evolving environment with shifting priorities
• Ability to manage multiple projects and deadlines with attention to detail
• Outstanding communication skills and collaborative approach
• Experience with design tools and video creation/editing platforms
• Familiarity with AI tools that enhance campaign production or performance

Preferred Skills:

• Experience using HubSpot and/or Salesforce
• Outreach or similar Sales Execution platform familiarity
• Previous ABM platform experience

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $75,000 - $100,000 per year (Based on industry standards for a mid-level demand generation role in the United States)

Benefits:

• Unlimited PTO
• Tech Provided

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level demand generation role in the United States. Actual compensation may vary based on factors such as experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, Experience Management)

Company Size: Medium (201-500 employees) - SMG offers a mid-sized company environment with the resources and opportunities of a larger organization, while maintaining a startup-like culture.

Founded: 1991 - SMG has a rich 30-year history in the experience management industry, providing a stable and established work environment.

Company Description:

• SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before.
• Powered by Ignite®, their AI-native platform, and the industry’s only software with a service (SwaS) approach, SMG provides real-time, predictive intelligence that turns BX, CX, and EX insights into action.
• From gathering feedback during experience design to optimizing each interaction throughout the customer journey, SMG ensures every decision is backed by data rather than guesswork.

Company Specialties:

• Employee Engagement
• Brand Research
• Customer Experience
• Employee Experience
• Experience Management
• Enterprise Experience Management
• Customer Experience Management
• Customer Feedback Management
• #restaurantexperience
• #retailexperience
• #brandexperience
• and Unified Experience Management

Company Website: www.smg.com

ASSUMPTION: SMG's focus on experience management provides a unique opportunity for candidates to work in a growing and innovative industry, with a company that combines technology and services to deliver comprehensive solutions to its clients.

📊 Role Analysis

Career Level: Mid-Level - This role offers an opportunity for candidates with 2-5 years of experience in demand generation or growth marketing to take on a strategic and impactful role within a growing organization.

Reporting Structure: This role reports directly to the Senior Director of Marketing.

Work Arrangement: Fully Remote - SMG offers a remote-first work environment, with the option to work from their Kansas City, MO office if preferred.

Growth Opportunities:

• As SMG continues to grow, there will be opportunities for the Demand Generation Specialist to take on additional responsibilities and advance their career within the marketing department or the organization as a whole.
• The diverse range of SMG's clients and industries provides ample opportunities for the successful candidate to gain experience in various verticals and expand their skill set.
• SMG's commitment to professional development and employee growth ensures that the Demand Generation Specialist will have access to the resources and support needed to achieve their career goals.

ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to work from anywhere in the United States, with the option to visit the Kansas City, MO office as needed.

🌍 Location & Work Environment

Office Type: Remote-First Organization - SMG offers a remote-first work environment, with the option to work from their Kansas City, MO office if preferred.

Office Location(s): Kansas City, MO

Geographic Context:

• Kansas City, MO is located in the Midwest region of the United States, offering a lower cost of living compared to coastal cities.
• The city is home to a diverse range of industries, including healthcare, finance, and technology, providing ample opportunities for professional growth and networking.
• Kansas City, MO is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues, as well as a thriving food and beverage industry.

Work Schedule: Full-time (40 hours per week) - SMG offers a flexible work schedule, with core hours between 9:00 AM and 5:00 PM CST.

ASSUMPTION: The remote-first work environment offers candidates the flexibility to work from anywhere in the United States, with the option to visit the Kansas City, MO office as needed.

💼 Interview & Application Insights

Typical Process:

• The application process involves submitting a resume and cover letter through the provided link.
• Candidates who meet the qualifications will be contacted for a phone or video screening.
• Successful candidates will be invited to a behavioral interview, followed by a skills assessment and final interview with the hiring manager.

Key Assessment Areas:

• Candidates will be evaluated on their demand generation experience, campaign planning and execution skills, and ability to work collaboratively with cross-functional teams.
• The interview process will also assess the candidate's cultural fit with SMG's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant demand generation experience and skills.
• Be prepared to discuss your experience with multi-channel campaign planning, event management, and AI tools in your interview.
• Demonstrate your ability to work collaboratively and adapt to a fast-paced, evolving environment.
• Showcase your creativity and analytical skills, and be ready to provide examples of successful demand generation campaigns you've executed in the past.

ATS Keywords: Demand Generation, Campaign Management, Event Planning, Content Creation, AI Tools, Collaboration, Communication, Design Tools, Video Creation, Sales Alignment, Performance Reporting, B2B SaaS, Growth Marketing, Logistics Management, Audience Engagement, Brand Awareness

ASSUMPTION: SMG's hiring process is designed to be thorough and comprehensive, ensuring that the successful candidate is a strong fit for the role and the company's culture.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Outreach
• Video creation/editing platforms (e.g., Adobe Premiere Pro, iMovie)
• Design tools (e.g., Canva, Adobe Creative Suite)
• AI tools (e.g., Copy.ai, Frase.io)

ASSUMPTION: The successful candidate will be comfortable working with a variety of marketing tools and technologies, and be eager to learn and adopt new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Connect, Collaborate & Co-create - SMG fosters a culture of collaboration and co-creation, encouraging employees to work together to achieve common goals.
• Customer-centric - SMG prioritizes the needs and feedback of its customers, ensuring that its products and services are tailored to meet their unique requirements.
• Innovation - SMG is committed to continuous improvement and innovation, driving progress through creativity and experimentation.

Work Style:

• SMG offers a fast-paced, dynamic work environment, with a strong focus on results and continuous improvement.
• The company values a growth mindset, encouraging employees to embrace challenges and learn from failures.
• SMG's remote-first work environment requires strong self-motivation, time management, and communication skills.

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment, and enjoy working with cross-functional teams to achieve common goals?
• Are you comfortable working remotely, and able to manage your time and priorities effectively without direct supervision?
• Do you have a proven track record of driving results through strategic campaign planning and execution, and are you comfortable using data and analytics to inform your decisions?

ASSUMPTION: SMG's culture values collaboration, innovation, and a customer-centric approach, making it an ideal fit for candidates who are comfortable working in a dynamic, fast-paced environment and prioritize results and continuous improvement.

⚠️ Potential Challenges

• The fully remote work arrangement may present challenges for candidates who prefer an in-office work environment or struggle with self-motivation and time management.
• The fast-paced, evolving nature of the role may be overwhelming for candidates who prefer a more structured or predictable work environment.
• The successful candidate will need to be comfortable working with a variety of marketing tools and technologies, and may face a learning curve as they become familiar with SMG's specific tools and processes.
• The role may require occasional travel to attend industry events or conferences, which could be a challenge for candidates with scheduling conflicts or travel restrictions.

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for professional growth, collaboration, and innovation that SMG offers.

📈 Similar Roles Comparison

• Compared to other demand generation roles, this position offers a unique opportunity to work in the growing and innovative experience management industry, with a company that combines technology and services to deliver comprehensive solutions to its clients.
• SMG's mid-sized company environment provides the resources and opportunities of a larger organization, while maintaining a startup-like culture, offering a more intimate and collaborative work environment than larger corporations.
• This role offers a clear career path for candidates with 2-5 years of experience in demand generation or growth marketing, with ample opportunities for professional growth and advancement within the marketing department or the organization as a whole.

ASSUMPTION: The unique combination of industry, company size, and role responsibilities makes this demand generation role a compelling opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive brand awareness and generate leads for SMG's enterprise experience management platform
• Planning and executing a virtual event series to engage key target audiences and showcase SMG's thought leadership in the experience management industry
• Creating and promoting a series of webinars featuring SMG's subject matter experts, in partnership with industry influencers and complementary technology providers

ASSUMPTION: The successful candidate will have the opportunity to work on a variety of projects that showcase their creativity, analytical skills, and ability to drive results through strategic campaign planning and execution.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline and budget for planning and executing a multi-channel demand generation campaign at SMG?
• How does SMG approach event planning and management, and what resources are available to support successful event outcomes?
• Can you provide an example of a successful demand generation campaign that SMG has executed in the past, and discuss the key factors that contributed to its success?
• How does SMG support the professional development and growth of its demand generation team members?
• What are the key priorities for the Demand Generation Specialist role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving results for SMG.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant demand generation experience and skills, and be sure to include the ATS keywords listed above.
• Prepare for your interview by researching SMG's company culture, values, and industry focus, and be ready to discuss your experience with multi-channel campaign planning, event management, and AI tools.
• If invited to a skills assessment, be prepared to demonstrate your ability to work collaboratively and adapt to a fast-paced, evolving environment.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.