Demand Generation Specialist

📌 Core Information

🔹 Job Title: Demand Generation Specialist

🔹 Company: Sound Income Group LLC

🔹 Location: Fort Lauderdale, Florida

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through high-impact lead generation campaigns
• Developing and executing multi-channel marketing campaigns
• Collaborating with sales teams to ensure lead quality and smooth handoff
• Monitoring and analyzing campaign performance to improve ROI

ASSUMPTION: This role requires a strong understanding of both B2B and B2C marketing strategies, as well as experience in the financial services sector.

📋 Key Responsibilities

✅ Conduct market research to define buyer personas and anticipate trends

✅ Develop and refine demand generation strategies that drive high-quality leads

✅ Plan and execute multi-channel marketing campaigns, including content marketing, social media, webinars, email, and trade shows

✅ Tailor messaging to resonate with financial advisors and pre-retiree/retiree clients

✅ Track, measure, and evaluate the effectiveness of campaigns

✅ Provide actionable insights and recommendations to improve ROI

✅ Partner with sales teams to ensure lead quality and smooth handoff

✅ Align on performance goals and jointly define success metrics

✅ Utilize marketing automation tools, CRM systems, and social media platforms to scale campaigns

✅ Streamline workflows to improve campaign efficiency and impact

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work cross-functionally with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, communications, or related field preferred but not required

Experience: 3+ years of experience in financial services marketing, with a focus on demand generation

Required Skills:

• Proven experience in demand generation and lead generation campaigns
• Background in both B2B and B2C campaign development
• Familiarity with marketing tools such as Meta Ads, Google Ads, HubSpot Inbound Marketing, YouTube, or similar

Preferred Skills:

• Familiarity with SEC or FINRA guidelines to ensure compliant marketing practices

ASSUMPTION: Candidates with experience in the financial services sector and a strong understanding of marketing automation tools will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Demand Generation Specialist with 3+ years of experience in the financial services sector)

Benefits:

• 100% employer-covered medical benefits and HRA account
• Dental & vision plans
• PTO + 10 NYSE company holidays per year
• 401K with company match program
• Free onsite parking
• Company-provided laptop and required technology
• Access to an on-site gym

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2005 (Based on LinkedIn profile)

Company Description:

• Sound Income Group is a revolutionary financial services organization that encompasses first-in-class advisor coaching and marketing.
• It is a thriving RIA and a national franchise aimed at helping advisors attract new clients and exceed their expectations.
• The company is the brainchild of visionary financial advisor, David J. Scranton, a respected income specialist and sought-after sales and marketing coach.

Company Specialties:

• Advisor Coaching
• Marketing Services
• Investment Strategies
• Practice Management

Company Website: soundincomegroup.com

ASSUMPTION: Sound Income Group is a growing organization that values innovation, performance, and service in the financial services space.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to the Director of Operations (Marketing)

Work Arrangement: Full-time, on-site with potential travel to conferences, events, and satellite offices as needed

Growth Opportunities:

• Potential career advancement within the marketing department or broader organization
• Opportunities to work on diverse campaigns and gain exposure to various aspects of the business
• Chance to contribute to the company's growth and make a measurable impact in the financial services space

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 500 NW 62nd St, Fort Lauderdale, FL 33309

Geographic Context:

• Fort Lauderdale is located in Broward County, Florida, and is part of the Miami metropolitan area
• The city offers a subtropical climate, with mild winters and hot, humid summers
• Fort Lauderdale is known for its beaches, boating, and tourism industry

Work Schedule: Typically Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The work environment is collaborative, performance-driven, and focused on integrity, innovation, and service.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the director of operations (marketing)
• Background check and offer extension

Key Assessment Areas:

• Marketing and demand generation expertise
• Campaign development and execution skills
• Analytical and problem-solving abilities
• Collaboration and communication skills

Application Tips:

• Highlight relevant experience in financial services marketing and demand generation
• Demonstrate a strong understanding of both B2B and B2C marketing strategies
• Showcase your ability to analyze campaign performance and provide data-driven insights
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission

ATS Keywords: Demand Generation, Lead Generation, Market Research, Campaign Development, Content Marketing, Social Media, Email Marketing, Trade Shows, Performance Analysis, Sales Collaboration, Marketing Technology Management, Data-Driven Insights, Creative Thinking, B2B Marketing, B2C Marketing, Compliance Awareness

ASSUMPTION: The application process is designed to assess candidates' marketing expertise, analytical skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Webinar platforms (e.g., GoToWebinar, Zoom Webinar)

ASSUMPTION: Familiarity with these tools is preferred but not required. The company may provide training and support for new hires.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Service

Work Style:

• Collaborative
• Performance-driven
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, performance-driven environment?
• Are you passionate about making a measurable impact in the financial services space?
• Do you possess strong analytical skills and the ability to work cross-functionally with various teams?

ASSUMPTION: Candidates who align with the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with industry trends and competitor activity, necessitating continuous learning and adaptation
• Ensuring compliance with SEC or FINRA guidelines, requiring a strong understanding of regulatory requirements
• Occasional travel to conferences, events, and satellite offices, which may disrupt personal schedules

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and effective time management.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on demand generation and lead generation campaigns
• Experience in the financial services sector is preferred, as the role requires a strong understanding of the industry and its target audiences
• Career progression may involve moving into a marketing management or director role within the organization

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring a specific skill set and industry knowledge.

📝 Sample Projects

• Developing and executing a multi-channel campaign to attract new financial advisors to the company's platform
• Analyzing the performance of email marketing campaigns and optimizing them for improved open rates and click-through rates
• Collaborating with the sales team to create targeted content that resonates with pre-retiree and retiree clients

ASSUMPTION: These projects are representative of the types of initiatives the Demand Generation Specialist may work on, focusing on campaign development, execution, and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to demand generation and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and success?
• What opportunities are there for professional growth and development within the marketing department or broader organization?
• How does the company support work-life balance for its employees?
• Can you provide an example of a successful demand generation campaign the company has executed, and what made it effective?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching the company, its mission, and its values
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.