Demand Generation Specialist (Guadalajara, Mexico)

📌 Core Information

🔹 Job Title: Demand Generation Specialist (Guadalajara, Mexico)

🔹 Company: FlexTal Staffing LLC

🔹 Location: Guadalajara, Mexico

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Executing and optimizing multi-channel marketing campaigns to drive lead generation and revenue
• Collaborating with the sales team to create targeted campaigns and analyze marketing performance data
• Managing and optimizing Google and LinkedIn ad campaigns to drive high-intent leads
• Providing actionable insights to refine demand-generation strategies
• Working closely with sales to design cadences that convert leads and nurture existing pipeline

ASSUMPTION: This role requires a strong understanding of digital marketing, performance metrics, and sales alignment to succeed.

📋 Key Responsibilities

✅ Campaign Creation, Optimization & Reporting

• In close collaboration with sales, ideate and create targeted specific campaigns to generate SQLs
• Analyze marketing performance data, including lead conversion rates and ROI on campaigns
• Manage and optimize Google and LinkedIn ad campaigns, aligning them with overall campaign strategy to drive high-intent leads
• Provide actionable insights to refine demand-generation strategies

✅ Lead Nurturing & Conversion Optimization

• Set up and optimize email nurture campaigns to convert MQLs (Marketing Qualified Leads) into SQLs (Sales Qualified Leads)
• Utilize HubSpot to measure lead-generation efforts
• Coordinate with marketing ops for lead scoring, segmentation, and workflow improvements
• Work closely with Sales to design cadences that convert leads and nurture existing pipeline
• Collaborate with content marketing to create SEO-friendly resources that generate inbound leads

✅ Account-Based Marketing (ABM)

• Assist in developing targeted ABM campaigns to engage key operator and provider accounts in senior living
• Work closely with sales and marketing teams to personalize content and outreach
• Utilize LinkedIn Sales Navigator, ZoomInfo, and other ABM tools to refine audience targeting

ASSUMPTION: This role requires strong collaboration skills, as well as the ability to work independently and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years of experience in demand generation, digital marketing, or performance marketing.

Required Skills:

• Proficient with HubSpot
• Strong writing skills and experience prompting LLMs like ChatGPT, Claude, or Gemini
• An analytical mindset—comfortable working with marketing data and optimizing campaigns based on performance metrics.
• Familiarity with account-based marketing (ABM) and sales alignment strategies.
• Experience in B2B SaaS required. Healthcare or Senior living experience is a plus.
• Experience managing PPC campaigns strongly desired (Google Ads, LinkedIn Ads, retargeting, etc.).
• Basic knowledge of SEO best practices and content creation.

Preferred Skills:

• Fluency in Spanish and English
• Experience with CRM software (e.g., Salesforce, HubSpot)
• Knowledge of marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Candidates with experience in the healthcare or senior living industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $50,000 MXN per year (approximately $1,850 - $2,650 USD per month, based on current exchange rates). This is an estimate based on market research and may vary depending on experience and performance.

Benefits:

• Christmas Bonus: 30 days, to be paid in December.
• Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
• Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• Dental Insurance: Always smile with confidence!
• Life Insurance: (Death and MXN Disability)
• Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager.
• Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
• Cell Phone Reimbursement & Transportation Subsidy.
• Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
• Multicultural Exposure: Work with operations within Mexico and the United States.
• MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• Exclusive Discounts: Benefits with different companies for being part of MezTal.
• Academic Agreements: Access to national universities and language schools.
• Career Growth: We will search the best conditions for progressing in your career.

Working Hours: Full-time, 40 hours per week. This role may require occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on experience and performance. Benefits are subject to change and may be updated based on company policies.

📌 Applicant Insights

🔍 Company Context

Industry: FlexTal Staffing LLC operates in the technology and internet industry, focusing on providing flexible talent solutions for companies.

Company Size: FlexTal Staffing LLC has 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and close-knit teams.

Founded: FlexTal Staffing LLC was founded in 2018, making it a relatively young and dynamic company.

Company Description:

• FlexTal is a Flexible Talent solutions platform that enables companies to hire pre-screened, pre-vetted freelancers on demand.
• FlexTal has one of the largest, fully distributed, independent contingent workforces in the world.
• The company specializes in connecting businesses with expert, flexible talent, fast, and matches professionals with the right projects right now.

Company Specialties:

• SaaS
• Software
• Technology
• The future of work
• Internet
• and flexible talent

Company Website: www.flextal.com

ASSUMPTION: FlexTal Staffing LLC's focus on flexible talent solutions and distributed workforces may provide unique opportunities for professional growth and work-life balance.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in demand generation and digital marketing.

Reporting Structure: The Demand Generation Specialist will report directly to the Marketing Manager and collaborate closely with the sales team.

Work Arrangement: This role operates on a hybrid basis, with a combination of remote and on-site work. Applicants can expect to work from the Guadalajara, Mexico office for a portion of their workweek.

Growth Opportunities:

• As FlexTal Staffing LLC continues to grow, there may be opportunities for the Demand Generation Specialist to take on additional responsibilities or move into a management role.
• The company's focus on flexible talent solutions may provide opportunities for the incumbent to work on diverse projects and gain exposure to various aspects of the business.
• Applicants with strong performance and a desire to learn and grow may have opportunities to advance their careers within the company.

ASSUMPTION: The growth opportunities for this role will depend on the individual's performance, the company's growth trajectory, and the availability of suitable positions within the organization.

🌍 Location & Work Environment

Office Type: FlexTal Staffing LLC's Guadalajara office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Guadalajara, Mexico

Geographic Context:

• Guadalajara is the capital and largest city of the Mexican state of Jalisco, and the second most populous city in Mexico after Mexico City.
• The city is known for its rich history, vibrant culture, and thriving economy, with a strong focus on technology and innovation.
• Guadalajara offers a high quality of life, with numerous attractions, restaurants, and entertainment options for residents and visitors alike.

Work Schedule: The work schedule for this role is Monday through Friday, with standard business hours. However, the role may require occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be able to manage their time effectively to balance remote and on-site work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final interview with the Marketing Manager and/or other team members
• Background check and offer

Key Assessment Areas:

• Marketing and digital campaign experience
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing campaign experience and achievements in your resume and cover letter.
• Demonstrate your understanding of digital marketing metrics and data analysis in your application materials.
• Showcase your ability to work collaboratively and effectively with cross-functional teams.
• Tailor your application to emphasize your fit with FlexTal Staffing LLC's company culture and values.

ATS Keywords: Demand Generation, Digital Marketing, Performance Marketing, HubSpot, Writing Skills, Analytical Mindset, Account-Based Marketing, Sales Alignment, PPC Campaign Management, Google Ads, LinkedIn Ads, SEO Best Practices, Content Creation

ASSUMPTION: The interview process for this role may vary depending on the company's hiring needs and the qualifications of the applicants.

🛠️ Tools & Technologies

• HubSpot
• Google Ads
• LinkedIn Ads
• LinkedIn Sales Navigator
• ZoomInfo
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The specific tools and technologies required for this role may change or evolve over time, depending on the company's needs and the incumbent's skillset.

👔 Cultural Fit Considerations

Company Values:

• Expertise: We provide expert, pre-vetted talent on demand.
• Flexibility: We enable companies to scale quickly and efficiently.
• Quality: We deliver high-quality results, every time.
• Integrity: We act with honesty and transparency in all our interactions.
• Innovation: We continuously improve our platform and services to better serve our clients and talent.

Work Style:

• Collaborative: We work closely with our clients and talent to ensure we meet their needs.
• Adaptable: We are able to pivot and adjust our approach as needed to deliver results.
• Data-driven: We use data and analytics to inform our decisions and improve our performance.
• Customer-focused: We prioritize the needs and goals of our clients and talent.

Self-Assessment Questions:

• Do you have experience working with LLMs like ChatGPT, Claude, or Gemini, and can you demonstrate your ability to use them effectively in a marketing context?
• Are you comfortable working in a hybrid environment, balancing remote and on-site work?
• Do you have strong collaboration skills and the ability to work effectively with cross-functional teams?

ASSUMPTION: Applicants should carefully consider their fit with FlexTal Staffing LLC's company culture and values before submitting their application.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management.
• Working with a hybrid team may present unique communication and collaboration challenges that require extra effort to overcome.
• Applicants may need to adapt to a fast-paced, dynamic work environment with changing priorities and deadlines.
• Candidates may face competition from other marketing professionals with relevant experience and skills.

ASSUMPTION: The potential challenges for this role will depend on the individual's skills, experience, and ability to adapt to a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Compared to other demand generation roles, this position may offer more exposure to account-based marketing and sales alignment strategies.
• Applicants with experience in the healthcare or senior living industry may find this role particularly appealing, as it offers the opportunity to apply their industry-specific knowledge in a unique context.
• This role may provide more opportunities for growth and career advancement within the company, given FlexTal Staffing LLC's focus on flexible talent solutions and distributed workforces.

ASSUMPTION: The specific similarities and differences between this role and related positions will depend on the individual's experience, skills, and career goals.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to generate high-intent leads for a specific product or service offering.
• Collaborating with the sales team to design and implement a sales cadence that converts leads and nurtures existing pipeline.
• Assisting in the development of a targeted ABM campaign to engage key operator and provider accounts in senior living, personalizing content and outreach to maximize engagement and conversion.

ASSUMPTION: The specific projects for this role may vary depending on the company's needs, the incumbent's skillset, and the overall marketing strategy.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities for this role, and how they may evolve over time?
• How does this role collaborate with the sales team, and what are the key priorities for the first 30, 60, and 90 days in the position?
• What are the most important qualities and skills for success in this role, and how do they align with the company's values and culture?
• How does FlexTal Staffing LLC support the professional growth and development of its employees, particularly in the marketing department?
• What are the biggest challenges facing the marketing team currently, and how can this role contribute to addressing them?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the company, and the team dynamics, and to assess their fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant marketing campaign experience and achievements.
• Prepare for your interview by researching FlexTal Staffing LLC's company culture, values, and recent projects.
• Follow up with the Hiring Manager within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.