Demand Generation Specialist-Part-time(US Financial Services, WFH)

📌 Core Information

🔹 Job Title: Demand Generation Specialist - Part-time (US Financial Services, WFH)

🔹 Company: ConnectOS

🔹 Location: Philippines (Remote)

🔹 Job Type: Part-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B email marketing campaigns to drive lead generation and engagement for a US-based financial services client.
• Collaborating cross-functionally with sales, product, and customer success teams to align messaging and execute campaigns efficiently.
• Analyzing campaign performance and making data-driven decisions to optimize results.
• Working remotely with a flexible schedule (Monday to Friday, 09:00 PM - 01:00 AM PHT).

ASSUMPTION: This role requires strong B2B email marketing skills and familiarity with the financial services industry. The remote work arrangement allows for flexibility but may require some overlap with US business hours.

📋 Key Responsibilities

✅ Create and execute B2B email marketing campaigns to drive lead generation and engagement.

✅ Write compelling and persuasive email copy, including subject lines, body copy, and CTAs, tailored for different audience segments.

✅ Segment and personalize outreach (ABM) using data-driven insights to maximize campaign impact.

✅ Analyze and optimize campaign performance by tracking key metrics, conducting A/B testing, and refining campaigns based on performance data.

✅ Collaborate with sales and cross-functional teams to ensure messaging consistency, lead nurturing, and seamless integration of email marketing efforts into the overall demand generation strategy.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and time management skills to succeed in a remote work environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven experience (2-5 years) in B2B email marketing, with a strong focus on lead generation and campaign optimization.

Required Skills:

• Expertise in B2B email marketing, including campaign creation, automation workflows, and best practices for lead generation (HubSpot expertise preferred).
• Ability to segment lists, tailor messaging for different personas (ABM), and optimize content for targeted outreach.
• Strong writing skills to craft compelling subject lines, email copy, and CTAs that drive engagement.
• Experience with A/B testing, tracking key metrics (open rates, CTRs, conversions), and making data-driven decisions.
• Ability to work cross-functionally with sales, product, and customer success teams to align messaging and execute campaigns efficiently.

Preferred Skills:

• Experience in financial services marketing and familiarity with industry-specific compliance considerations for email marketing.
• Knowledge of lead nurturing and conversion rate optimization (CRO) strategies to maximize email campaign performance.
• Familiarity with website analytics and SEO to integrate email marketing with broader digital strategies.

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: PHP 35,000 - 45,000 per month (Part-time, pro-rated based on 20 working hours per week). This range is based on industry standards for intermediate marketing professionals in the Philippines with relevant experience in B2B email marketing and a remote work arrangement.

Benefits:

• Health insurance coverage
• Paid time off (vacation, sick leave, and holidays)
• Employee referral bonuses
• Professional development opportunities

Working Hours: Monday to Friday, 09:00 PM - 01:00 AM PHT (with some flexibility for task completion and team collaboration).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and performance. The remote work arrangement may impact benefits and compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: ConnectOS is a leading provider of offshore talent and resourcing solutions, supporting global clients in various industries, including financial services.

Company Size: ConnectOS has 1,001-5,000 employees, providing a large and diverse talent pool for collaboration and growth opportunities.

Founded: ConnectOS was founded in 2018 and has since grown to become a top-rated employer of choice in the Philippines.

Company Description:

• ConnectOS is a certified Great Place to Work, offering a vibrant and modern work environment with high levels of employee engagement.
• The company specializes in providing premium resourcing and productivity solutions, supporting clients in Australia, New Zealand, the US, Canada, and the UK.
• ConnectOS' Client Support HQ is based in Melbourne, Australia, while its Team HQ is located in Manila, Philippines.

Company Specialties:

• Offshore talent sourcing and resourcing
• Integrated resourcing solutions
• Global offshoring and nearshoring services

Company Website: http://www.connectos.co

ASSUMPTION: ConnectOS' focus on employee engagement and growth opportunities makes it an attractive employer for marketing professionals seeking to develop their skills in a dynamic and supportive environment.

📊 Role Analysis

Career Level: This role is suitable for intermediate marketing professionals with 2-5 years of experience in B2B email marketing and a strong track record of driving lead generation and engagement.

Reporting Structure: The Demand Generation Specialist will report directly to the Client Success Manager or a similar role, depending on the specific client account.

Work Arrangement: This is a part-time, fully remote position with a flexible schedule, allowing for a better work-life balance and the ability to work from anywhere in the Philippines.

Growth Opportunities:

• Expanding skills in B2B email marketing and demand generation strategies.
• Gaining experience working with a global financial services client and understanding their unique marketing requirements.
• Potential opportunities for full-time employment or career progression within ConnectOS or its client organizations.

ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience working with a global financial services client and develop their skills in B2B email marketing and demand generation strategies.

🌍 Location & Work Environment

Office Type: Fully remote work arrangement, with no physical office required.

Office Location(s): N/A (fully remote)

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) year-round.
• The country has a rich cultural heritage and is known for its friendly and welcoming people.
• The Philippines is home to a thriving business process outsourcing (BPO) industry, offering numerous opportunities for career growth and development.

Work Schedule: Monday to Friday, 09:00 PM - 01:00 AM PHT, with some flexibility for task completion and team collaboration.

ASSUMPTION: The fully remote work arrangement allows for greater flexibility and work-life balance, while also providing opportunities for career growth and development within the global BPO industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager or client representative
• Background check and onboarding

Key Assessment Areas:

• Email marketing skills and campaign strategy development
• Data analysis and interpretation
• Cross-functional collaboration and communication
• Problem-solving and adaptability

Application Tips:

• Highlight relevant experience in B2B email marketing and lead generation campaigns.
• Demonstrate strong writing skills and an understanding of audience segmentation and personalization.
• Showcase your ability to work independently and manage your time effectively in a remote work environment.
• Prepare questions about the role, the client, or the company to demonstrate your interest and engagement.

ATS Keywords: B2B email marketing, lead generation, campaign optimization, audience segmentation, personalization, ABM, data analysis, cross-functional collaboration, remote work

ASSUMPTION: The application process for this role may vary depending on the specific client account and their unique hiring requirements. Applicants should be prepared to adapt their application materials and interview responses to suit the client's needs.

🛠️ Tools & Technologies

• HubSpot (preferred) or other email marketing automation platforms (e.g., Marketo, Pardot, Mailchimp)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific client account and their preferred software stack. Applicants should be prepared to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Empowerment

Work Style:

• Self-motivated and results-driven
• Strong communication and collaboration skills
• Adaptable and responsive to change
• Proactive and solutions-oriented
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-motivation and time management skills?
• Are you comfortable working with cross-functional teams and collaborating with stakeholders to achieve common goals?
• Do you have a proven track record of driving lead generation and engagement through B2B email marketing campaigns?

ASSUMPTION: ConnectOS values employees who are self-motivated, results-driven, and committed to continuous learning and professional development. Applicants should be prepared to demonstrate their fit with the company's values and work style during the interview process.

⚠️ Potential Challenges

• Managing time zones and coordinating with US-based teams and clients.
• Adapting to the unique marketing requirements and compliance considerations of the financial services industry.
• Balancing part-time work responsibilities with other commitments, such as family, education, or personal projects.
• Staying up-to-date with the latest trends and best practices in B2B email marketing and demand generation strategies.

ASSUMPTION: Applicants should be prepared to address these potential challenges during the interview process and demonstrate their ability to succeed in a part-time, fully remote work arrangement.

📈 Similar Roles Comparison

• This role is similar to other B2B email marketing or demand generation specialist positions, but with a focus on the financial services industry and a part-time, fully remote work arrangement.
• Compared to other marketing roles, this position requires a strong focus on lead generation and campaign optimization, with less emphasis on brand awareness or customer retention strategies.
• Career progression opportunities may include advancing to a full-time role, taking on more responsibilities, or transitioning into a related marketing or client success role within ConnectOS or its client organizations.

ASSUMPTION: Applicants should research similar roles and consider their career goals and preferences when applying for this position.

📝 Sample Projects

• Developing and executing a targeted email campaign to generate leads for a new financial services product launch.
• Analyzing campaign performance data to optimize open rates, click-through rates, and conversion rates for a series of ABM-focused email campaigns.
• Collaborating with a cross-functional team to create and distribute a co-branded email newsletter featuring thought leadership content and industry insights.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Applicants should be prepared to discuss their relevant experience and provide specific examples of their achievements in B2B email marketing and lead generation campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the specific marketing goals and objectives for this client account, and how this role will contribute to their achievement?
• How does this role collaborate with the client's internal marketing team, and what are the key priorities for the first 30, 60, and 90 days in the position?
• What are the most significant challenges facing the financial services industry, and how does this role address them through targeted email marketing strategies?
• How does ConnectOS support the professional development and growth of its employees, particularly those in remote work arrangements?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated over time?

ASSUMPTION: Applicants should prepare thoughtful and engaging questions that demonstrate their interest in the role, the client, and the company, as well as their understanding of the industry and the unique challenges facing financial services marketing professionals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Customize your resume and cover letter to highlight your relevant experience in B2B email marketing and lead generation campaigns.
• Prepare a portfolio or examples of your previous email marketing campaigns and their results, if applicable.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.