📌 Core Information
🔹 Job Title: Demand Generation Specialist
🔹 Company: Siemens
🔹 Location: Singapore, Central, Singapore
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with 2 days of mobile working per week
🚀 Job Overview
Key aspects of this role include:
- Driving demand development within Siemens Process Automation Software
- Applying marketing automation platforms to sales outreach processes
- Creating and executing multi-touch engagement programs
- Nurturing leads and converting MQLs to SQLs
ASSUMPTION: This role requires a strong understanding of marketing automation, CRM, and B2B marketing principles to drive successful demand generation campaigns.
📋 Key Responsibilities
✅ Drive demand by architecting innovative multi-touch engagement programs aligned with customer journeys
✅ Create nurturing programs to follow-through across a network of contributors and customers
✅ Work directly with selling teams to identify, penetrate, and cultivate new business opportunities
✅ Analyze demand development performance and optimize outreach strategies
✅ Collaborate with industry strategy directors and sales to identify high-value prospects
✅ Use Sales Enablement Campaigns to understand offerings, personas, and go-to-market strategy
✅ Prospect target companies using email, LinkedIn, and email automation/social selling strategies
✅ Apply demand generation activities to engage with and qualify MQLs
ASSUMPTION: This role requires strong communication, analytical, and project management skills to successfully execute demand generation campaigns and drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, computer science, communication, or a comparable subject area
Experience: 2-5 years of experience in marketing, with a focus on CRM and B2B
Required Skills:
- Proven understanding of the B2B buying process and demand generation strategies
- Experience with marketing automation platforms (e.g., Eloqua, Adobe Analytics, Sprinklr)
- Strong analytical tendencies and curiosity to measure, test, learn, and iterate
- Excellent communication skills in English, with additional languages being an asset
- Ability to work in an agile environment and collaborate with global and remote teams
Preferred Skills:
- Experience with targeting and segmentation
- Familiarity with Siemens products or the process automation industry
ASSUMPTION: Candidates with a strong background in B2B marketing, CRM, and marketing automation are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: SGD 6,000 - 8,000 per month (based on industry standards for a Marketing Specialist role in Singapore with 2-5 years of experience)
Benefits:
- 2-3 days of mobile working per week
- Development opportunities for personal and professional growth
- Flexible working models, including 26 leave days and appealing Siemens pension benefit
Working Hours: Full-time, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Siemens is a global leader in the electrification, automation, and digitalization sectors, operating in the fields of electrification, automation, drive technology, and digitalization. The company offers a wide range of products, solutions, and services, focusing on innovation, sustainability, and digitalization.
Company Size: Siemens is a large, multinational corporation with over 377,000 employees worldwide. This size offers opportunities for growth, learning, and collaboration while maintaining a startup-like team atmosphere in specific departments.
Founded: Siemens was founded in 1847 and has since grown into a global powerhouse, operating in over 200 countries.
Company Description:
- Siemens is committed to driving sustainable growth and creating innovative solutions that improve the lives of people around the world
- The company focuses on digitalization, electrification, and automation, offering a wide range of products, solutions, and services
- Siemens is dedicated to fostering a diverse and inclusive work environment, welcoming applications from people with disabilities and offering reasonable accommodations
Company Specialties:
- Electrification, automation, and digitalization
- Industrial software and digital factory
- Transportation and logistics
- Energy management and building technologies
Company Website: Siemens.com
ASSUMPTION: Working at Siemens offers opportunities for professional growth, collaboration, and innovation in a global and diverse environment.
📊 Role Analysis
Career Level: This role is at the specialist level, requiring 2-5 years of experience in demand generation and marketing automation
Reporting Structure: The Demand Generation Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product management, and industry strategy directors
Work Arrangement: This is a hybrid role, with 2-3 days of mobile working per week and the remaining days on-site at the Singapore office
Growth Opportunities:
- Progression to a Senior Demand Generation Specialist or similar role within the marketing department
- Expansion into other areas of marketing, such as product marketing or campaign management
- Transition into a sales or customer success role, leveraging the strong understanding of the B2B buying process and customer journeys
ASSUMPTION: This role offers opportunities for professional growth and career advancement within Siemens' marketing department or related fields.
🌍 Location & Work Environment
Office Type: Siemens Singapore office is a modern, collaborative workspace with a mix of open-plan and private offices
Office Location(s): Singapore, Central, Singapore
Geographic Context:
- Singapore is a global hub for technology, finance, and trade, offering a multicultural atmosphere and English as the primary language
- The Central Region is a bustling business district with easy access to public transportation, shopping, dining, and entertainment options
- The tropical climate and lush greenery provide a pleasant work environment year-round
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: Working in Singapore's Central Region offers a dynamic and vibrant work environment, with easy access to amenities and a multicultural atmosphere.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final round interview with the marketing director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Understanding of demand generation principles and marketing automation platforms
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Alignment with Siemens' company values and culture
Application Tips:
- Highlight relevant experience in demand generation, marketing automation, and CRM
- Demonstrate strong analytical skills and data-driven approach in your resume and cover letter
- Showcase your understanding of Siemens' products, industry, or relevant market trends in your application materials
- Prepare questions about the role, team, and company to ask during the interview
ATS Keywords: Demand Generation, Marketing Automation, CRM, B2B, Lead Nurturing, Campaign Performance Analysis, Sales Enablement, Data Analysis, Communication Skills, Social Selling, Segmentation, Agile Environment, Team Collaboration, Customer Engagement, IT Affinity, Analytical Skills
ASSUMPTION: Tailoring your application to highlight relevant skills and experiences, as well as preparing thoughtful questions, will increase your chances of success in the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Eloqua, Adobe Analytics, Sprinklr)
- CRM software (e.g., Salesforce)
- Social media platforms (e.g., LinkedIn, Twitter)
- Email automation and social selling tools
- Data analysis and visualization tools (e.g., Excel, Power BI)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Responsibility
- Excellence
- Sustainability
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Customer-focused
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and can you manage multiple projects simultaneously?
- Are you comfortable working with global and remote teams, and can you adapt to different time zones?
- Can you effectively communicate complex ideas and data-driven insights to both technical and non-technical stakeholders?
ASSUMPTION: Candidates who align with Siemens' values and work style, and can answer these self-assessment questions affirmatively, are likely to be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Collaborating effectively with global and remote teams across different time zones
- Adapting to changes in marketing strategies, tools, or technologies
- Balancing the need for data-driven decision-making with the ability to act quickly and iterate on campaigns
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to overcome successfully.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position focuses more on driving demand development within a specific software division and requires a strong understanding of Siemens' products and industry
- In the broader marketing landscape, this role emphasizes B2B marketing, CRM, and marketing automation, with less focus on brand marketing or creative content development
- Career progression in this role may lead to senior demand generation positions, marketing management, or related fields within Siemens or other organizations
ASSUMPTION: Understanding the unique aspects of this role and its potential career paths will help applicants tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a multi-touch engagement campaign to drive awareness and lead generation for a new Siemens product launch
- Creating and implementing a lead nurturing program to convert MQLs to SQLs for a specific industry vertical
- Analyzing campaign performance data and optimizing outreach strategies to improve conversion rates and ROI
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing applicants with concrete examples of the work they may be expected to perform.
❓ Key Questions to Ask During Interview
- Can you describe the current demand generation strategies and how this role will contribute to their evolution?
- How does the marketing team collaborate with sales and product management to ensure alignment and success in demand generation campaigns?
- What are the most significant challenges facing the demand generation team, and how can this role help address them?
- How does Siemens support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of demand generation campaigns, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, informed questions during the interview demonstrates your interest in the role and helps you assess the fit between your skills, experiences, and the organization's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in demand generation, marketing automation, and CRM
- Write a cover letter explaining your interest in the role and how your skills and experiences make you a strong fit
- Prepare for the interview by researching Siemens' products, industry, and market trends, as well as practicing common interview questions and your responses
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role and asking if there is any additional information you can provide
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
