📌 Core Information
🔹 Job Title: Demand Generation Strategist
🔹 Company: Authenticx
🔹 Location: Indianapolis, Indiana, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (flexible work environment)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated campaigns across digital, content, events, ABM, and web to attract, engage, and convert leads into qualified opportunities.
- Collaborating with Sales, RevOps, Product Marketing, and Leadership to position Marketing as a revenue driver by building pipelines and moving prospects toward conversion.
- Optimizing the marketing tech stack to drive automation, reporting, and scalability.
- Analyzing campaign performance, pipeline contribution, and ROI to proactively recommend adjustments to hit growth targets.
ASSUMPTION: This role requires a strong focus on data-driven decision making and cross-functional collaboration to achieve revenue growth objectives.
📋 Key Responsibilities
✅ Own and execute the demand generation strategy to deliver measurable pipeline growth, aligned with quarterly and annual targets.
✅ Develop and launch integrated campaigns using a mix of inbound, paid, organic, and ABM strategies aligned to the buyer journey.
✅ Partner with Sales leadership and RevOps to set quarterly pipeline targets, refine lead scoring models, and improve conversion at each funnel stage.
✅ Create and manage paid media campaigns (LinkedIn, Google Ads, content syndication) with clear attribution to sourced and influenced pipeline.
✅ Drive web strategy in partnership with marketing and design, owning updates and optimizations in WordPress to improve conversion and SEO.
✅ Lead nurture workflows, A/B testing, and email campaign strategies to re-engage prospects and warm up mid-funnel leads.
✅ Partner with Product and Content Marketing to craft compelling messaging and high-converting assets that align to market needs.
✅ Report weekly/monthly on campaign performance, pipeline contribution, and ROI; proactively recommend adjustments to hit growth targets.
ASSUMPTION: The role involves a high degree of autonomy and requires strong project management and communication skills to coordinate with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in B2B demand generation, preferably in SaaS or high-growth tech
Required Skills:
- Proven track record of building and executing campaigns that generate and influence multi-million-dollar pipelines
- Experience collaborating with Sales to align on ICPs, messaging, and campaign management
- Hands-on expertise in marketing automation platforms (HubSpot strongly preferred), paid ad platforms (LinkedIn, Google), and marketing design programs (Figma, Canva)
- Strong analytical mindset with the ability to interpret funnel metrics and optimize based on data
- Proven ability to optimize WordPress websites, leveraging design, user experience, and CRO (conversion rate optimization) tactics to maximize conversions
- Excellent project management, communication, and cross-functional collaboration skills
- Startup mindset – comfortable owning strategy and rolling up your sleeves to execute
Preferred Skills:
- Experience with Salesforce and Google Analytics
- Familiarity with the healthcare industry
ASSUMPTION: Candidates with experience in B2B demand generation and a proven track record of driving pipeline growth are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and market rates for B2B demand generation roles in Indianapolis)
Benefits:
- High-growth SaaS startup solving real problems in healthcare with innovative AI technology
- A collaborative, people-first culture that values ownership, experimentation, and impact
- Opportunities to expand your skills, build processes from the ground up, and make meaningful contributions to company growth
- Flexible work environment and generous benefits package
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-powered customer conversation analytics for the healthcare industry
Company Size: 51-200 employees (mid-size company, offering opportunities for growth and impact)
Founded: 2018 (relatively young company with a startup mindset)
Company Description:
- Authenticx is on a mission to help humans understand humans by turning conversations into actionable insights using AI technology
- The company was founded to solve real problems in healthcare and reveal transformational opportunities
- Authenticx has a combined 100+ years of leadership experience in pharma, payer, and healthcare organizations, providing a deep understanding of client challenges
Company Specialties:
- Market Research
- Healthcare
- Insurance
- Customer Experience
- Customer Service
- Quality
- Marketing
- Compliance
- Software-as-a-Service (SaaS)
- Pharmaceutical
- Artificial Intelligence (AI)
- B2B Enterprise Software
- Patient Experience
- Data Analytics
- Healthcare Providers
- Healthcare Payers
Company Website: authenticx.com
ASSUMPTION: Authenticx is a mission-driven company focused on transforming healthcare insights through innovative AI technology.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and impact within the marketing team
Reporting Structure: Reports directly to the VP of Marketing, with close collaboration with Sales, RevOps, Product Marketing, and Leadership
Work Arrangement: Hybrid (flexible work environment with a balance of remote and in-office collaboration)
Growth Opportunities:
- Expanding marketing expertise while shaping the Authenticx demand generation strategy
- Building processes from the ground up and making meaningful contributions to company growth
- Potential career advancement within the marketing team or broader organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given the company's size and stage of development.
🌍 Location & Work Environment
Office Type: Hybrid (flexible work environment with a balance of remote and in-office collaboration)
Office Location(s): Indianapolis, Indiana, United States
Geographic Context:
- Indianapolis is the capital and most populous city in Indiana, with a population of approximately 887,642 (as of 2021)
- The city is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues
- Indianapolis is also home to a diverse range of industries, including healthcare, technology, and manufacturing
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The hybrid work environment offers a balance between remote work and in-office collaboration, providing flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- In-depth interviews with the hiring manager and team members
- Final interview with the VP of Marketing
Key Assessment Areas:
- Campaign strategy and execution
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Highlight your proven track record of driving pipeline growth through demand generation campaigns
- Include specific examples of your experience with marketing automation platforms, paid ad platforms, and marketing design programs
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and adaptability skills
ATS Keywords: Demand Generation, B2B Marketing, Campaign Management, Marketing Automation, Data Analysis, Lead Scoring, SEO, Paid Media, Email Marketing, Project Management, Collaboration, Content Marketing, Conversion Rate Optimization, WordPress, Sales Alignment, Analytics
ASSUMPTION: Authenticx uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- HubSpot (marketing automation platform)
- LinkedIn (paid ad platform)
- Google Ads (paid ad platform)
- Figma or Canva (marketing design programs)
- WordPress (content management system)
- Salesforce (CRM)
- Google Analytics (web analytics tool)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training and onboarding will be provided.
👔 Cultural Fit Considerations
Company Values:
- Ownership: Authenticx values employees who take initiative and drive results
- Experimentation: The company encourages employees to test new ideas and approaches
- Impact: Authenticx seeks to make a meaningful difference in the healthcare industry
Work Style:
- Collaborative: Authenticx fosters a culture of teamwork and cross-functional collaboration
- Data-driven: The company values evidence-based decision making and continuous improvement
- Adaptable: Authenticx encourages employees to embrace change and adapt to new challenges
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where you can take ownership and drive results?
- Are you comfortable experimenting with new ideas and approaches, even in the face of uncertainty?
- Do you enjoy working collaboratively with diverse teams to achieve shared goals?
- Are you able to adapt to new challenges and pivot when necessary?
ASSUMPTION: Candidates who align with Authenticx's values and work style are more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously, requiring strong project management skills
- Collaborating effectively with various teams, including Sales, RevOps, Product Marketing, and Leadership, to align on strategies and execute campaigns
- Adapting to a fast-paced, dynamic environment with a startup mindset
- Working in a hybrid work environment, balancing remote and in-office collaboration
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and collaborative approach to overcome.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data-driven decision making and pipeline generation
- Authenticx is a mid-size company with a startup mindset, offering opportunities for growth and impact that may not be available in larger organizations
- Career progression in this role could lead to senior marketing positions within the company or related industries
ASSUMPTION: This role offers unique opportunities for growth and impact within a mid-size company focused on transforming healthcare insights through innovative AI technology.
📝 Sample Projects
- Developing and executing a multi-channel campaign to generate leads for an upcoming healthcare conference
- Optimizing the Authenticx website to improve conversion rates and SEO performance, resulting in increased organic traffic
- Collaborating with Product Marketing to create compelling messaging and high-converting assets for a new product launch
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Demand Generation Strategist may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the demand generation strategy, and how this role will contribute to its evolution?
- How does the marketing team collaborate with Sales and RevOps to align on ICPs, messaging, and campaign management?
- What are the most significant challenges facing the demand generation team, and how can this role help address them?
- How does Authenticx support the professional growth and development of its employees?
- What is the company's long-term vision for the demand generation function, and how does this role fit into that plan?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the team's dynamics, and the company's long-term vision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and adaptability skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
