Demand Growth Manager (f/m/d)

📌 Core Information

🔹 Job Title: Demand Growth Manager (f/m/d)

🔹 Company: adjoe GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 3-4 years

🔹 Remote Status: Hybrid (3 core office days per week)

🚀 Job Overview

Key aspects of this role include:

• Managing a portfolio of existing partners to drive revenue growth for both parties
• Analyzing KPIs and trends to optimize performance
• Developing growth strategies leveraging all adjoe products
• Building strong relationships with partners through regular communication
• Collaborating with cross-functional teams on projects focused on advertiser growth

ASSUMPTION: This role requires a balance of analytical thinking, strong communication skills, and a revenue-driven attitude to succeed.

📋 Key Responsibilities

✅ Manage a portfolio of existing partners, focusing on generating more revenue for both parties

✅ Analyze KPIs and trends related to partner performance and take action accordingly

✅ Develop growth strategies for partners leveraging all adjoe products

✅ Establish strong relationships with partners through regular communication and face-to-face meetings

✅ Support new partners during the onboarding process

✅ Prepare and present reports and presentations to partners

✅ Gather and communicate partner requests to internal stakeholders

✅ Collaborate with teammates on projects focused on advertiser growth and process improvement

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple partners effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 3-4 years in mobile user acquisition, account management in adtech, or a similar position (gaming industry experience is a plus)

Required Skills:

• Excellent analytical skills
• Proficient in Google Suite, especially Sheets
• Strong communication skills (verbal and written)
• Fluent in English (other languages are a plus)
• Revenue-driven attitude
• Ability to work in a fast-paced environment
• Strong sense of ownership

Preferred Skills:

• Experience in the gaming industry
• Familiarity with standard adtech KPIs (CPI, CPM, CPC, ARPDAU, etc.)

ASSUMPTION: Candidates with experience in the gaming industry or familiarity with adtech KPIs may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and performance)

Benefits:

• Regular feedback and development program
• Relocation bonus and visa support
• 30 vacation days and 3 weeks of remote work per year
• Free access to in-house gym and mental health support
• Team and company events

Working Hours: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement (3 core office days per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Adtech & Mobile Advertising

Company Size: 51-200 employees

Founded: 2018

Company Description:

• adjoe is a leading mobile ad platform developing cutting-edge advertising and monetization solutions
• Offers unique ad units like Playtime, making it one of the fastest-growing ad platforms and top-ranking user acquisition sources for app publishers worldwide
• Part of the applike group ecosystem, with a driven and dynamic workforce

Company Specialties:

• Mobile advertising
• Adtech
• App monetization

Company Website: adjoe.io

ASSUMPTION: adjoe is a growing company with a strong focus on innovation and disruption in the mobile ad industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and career progression

Reporting Structure: Reports directly to the Demand Growth Team Lead in Germany, with cross-functional collaboration with Partnerships Teams across EMEA, APAC, and the US

Work Arrangement: Hybrid (3 core office days per week) with flexible working hours

Growth Opportunities:

• Potential to take on more responsibility and manage a larger portfolio of partners
• Opportunities to collaborate with cross-functional teams on projects and initiatives
• Chance to develop skills and advance career within the growing adtech industry

ASSUMPTION: This role offers opportunities for growth and development within the company and the adtech industry.

🌍 Location & Work Environment

Office Type: Modern, centrally located office with top-notch equipment, open spaces, and various snacks and drinks

Office Location(s): An der Alster 42, Hamburg, 20099, DE

Geographic Context:

• Hamburg is the second-largest city in Germany, with a vibrant tech scene and a high quality of life
• The city offers a rich cultural scene, with numerous museums, theaters, and music venues
• Hamburg is well-connected by public transportation, with easy access to the office

Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement (3 core office days per week)

ASSUMPTION: The office environment at adjoe is designed to foster collaboration, creativity, and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the team, including a case study or presentation
• Final interview with the Demand Growth Team Lead

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication skills and ability to build relationships
• Revenue-driven attitude and commercial awareness
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of adtech KPIs and industry trends in your application materials
• Prepare for behavioral and situational interview questions that assess your analytical, communication, and problem-solving skills

ATS Keywords: Mobile user acquisition, account management, adtech, KPI analysis, revenue growth, partner relationships, Google Suite, English fluency

ASSUMPTION: The application process at adjoe is designed to assess candidates' skills, cultural fit, and potential for success in the role.

🛠️ Tools & Technologies

• Google Suite (Sheets, Docs, Slides)
• Adtech platforms and tools (e.g., AppsFlyer, Adjust, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Communication tools (e.g., Slack, Microsoft Teams, etc.)

ASSUMPTION: Familiarity with Google Suite and adtech platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven
• Innovative
• Collaborative
• Ambitious
• Customer-focused

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and revenue-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong sense of ownership and a revenue-driven attitude?

ASSUMPTION: Candidates who align with adjoe's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a portfolio of partners with varying needs and priorities
• Keeping up with the fast-paced nature of the adtech industry
• Balancing the demands of multiple stakeholders, including partners, internal teams, and company leadership
• Adapting to a hybrid work arrangement and maintaining productivity outside of the office

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a results-driven attitude.

📈 Similar Roles Comparison

• Compared to other account management roles in adtech, this role places a greater emphasis on KPI analysis and revenue growth
• Unlike some other adtech roles, this position requires a strong understanding of mobile user acquisition and gaming industry trends
• Career progression in this role may involve taking on more responsibility, managing a larger portfolio, or moving into a leadership position

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the adtech industry.

📝 Sample Projects

• Developing a data-driven growth strategy for a key gaming partner
• Optimizing campaign performance for a non-gaming app through targeted ad placements and creative testing
• Collaborating with the product team to integrate a new ad unit and drive user acquisition for a hyper-casual game

ASSUMPTION: These sample projects illustrate the variety of tasks and initiatives that a Demand Growth Manager might undertake in this role.

❓ Key Questions to Ask During Interview

• How does the Demand Growth Team collaborate with other departments, such as Product and Sales?
• What are the most significant challenges facing the partners in my portfolio, and how can I support them?
• How does adjoe support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the hybrid work arrangement at adjoe support work-life balance?

ASSUMPTION: These interview questions can help candidates better understand the role, the company, and the team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your analytical, communication, and problem-solving skills
• Follow up with the hiring manager after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.