📌 Core Information
🔹 Job Title: Demand Growth Manager (f/m/d)
🔹 Company: applike group
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid with 3 core office days)
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of existing partners to generate more revenue for both partners and adjoe.
- Analyzing KPIs and trends to take action and improve performance.
- Developing growth strategies for partners leveraging all adjoe products.
- Establishing strong relationships with partners through regular communication and meetings.
- Collaborating with international teams and internal stakeholders.
ASSUMPTION: This role requires a balance of analytical, communication, and strategic skills to drive growth and maintain strong relationships with partners.
📋 Key Responsibilities
✅ Manage a portfolio of existing partners, focusing on generating more revenue for both partners and adjoe.
✅ Analyze KPIs and trends related to the performance of partners and take action accordingly.
✅ Develop growth strategies for partners leveraging all adjoe products.
✅ Establish strong relationships with partners through day-to-day communication and regular face-to-face review meetings.
✅ Support new partners during the onboarding process.
✅ Prepare and present reports and presentations to partners.
✅ Gather and communicate partners’ requests to internal stakeholders, including technical troubleshooting.
✅ Collaborate with teammates on projects focused on advertiser growth and process improvement.
✅ Be part of an international English-speaking team.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and client management, requiring strong organizational skills and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
Experience: Minimum of 3-4 years of experience in mobile user acquisition, account management in the adtech space, or a similar position (experience in the gaming industry is an advantage).
Required Skills:
- Excellent analytical skills and understanding of standard KPIs used in adtech (CPI, CPM, CPC, ARPDAU, etc.).
- Expertise in Google Suite, especially Sheets.
- Outstanding communication skills (verbal and written) in English (other languages are a plus).
- Output- and revenue-driven attitude.
- Ability to work in a fast-paced environment and enjoy a strong sense of ownership.
Preferred Skills:
- Experience in the gaming industry.
- Fluency in additional languages.
ASSUMPTION: Candidates should have a proven track record in account management or user acquisition within the adtech industry and be comfortable working with data and clients.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for a Demand Growth Manager in Germany)
Benefits:
- Regular feedback and development program to support career growth.
- Relocation bonus and visa support for international candidates.
- 30 vacation days, 3 weeks of remote work per year, and free access to an in-house gym with various fitness classes and mental health support through an Employee Assistance Program (EAP).
- Hybrid work setup with 3 core office days, flexible working hours, and a central office with top-notch equipment, open spaces, and various snacks and drinks.
- Regular team and company events, including hackathons and social gatherings.
Working Hours: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement (3 core office days).
ASSUMPTION: The salary range is estimated based on industry standards for a Demand Growth Manager role in Germany, considering the candidate's experience level and the company's size. The benefits package is comprehensive and designed to support employees' professional and personal growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specifically focused on mobile ad platforms and monetization solutions.
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2016, with a history of rapid growth and expansion in the adtech industry.
Company Description:
- applike group is the leading company builder in the app economy, based in Hamburg, Germany.
- The group's technologies and businesses cover the full value chain of the mobile apps market, with a focus on app marketing, adtech, mobile development, big data, machine learning, app recommendation, mobile games, and app monetization.
- applike group consists of five independent companies (JustDice, adjoe, Sunday, justtrack, Tabbler) that benefit from each other's technologies and knowledge.
Company Specialties:
- App Marketing
- Adtech
- Mobile Development
- Big Data
- Machine Learning
- App Recommendation
- Mobile Games
- App Monetization
Company Website: http://www.applike-group.com
ASSUMPTION: applike group is a dynamic and innovative company with a strong focus on technology and growth, providing ample opportunities for professional development and career advancement.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company and the adtech industry.
Reporting Structure: The Demand Growth Manager reports to the Demand Growth Team Lead in Germany and works in partnership with Partnerships Teams across EMEA, APAC, and the US.
Work Arrangement: Hybrid, with 3 core office days and flexible working hours, allowing for a good work-life balance.
Growth Opportunities:
- Advancement within the Demand Growth Team or other departments within the applike group.
- Expanding responsibilities and managing a larger portfolio of partners.
- Developing expertise in the adtech industry and related technologies.
ASSUMPTION: This role offers a clear path for career progression and growth within the company and the adtech industry.
🌍 Location & Work Environment
Office Type: Modern, centrally located office in Hamburg, Germany, with top-notch equipment, open spaces, and various snacks and drinks.
Office Location(s): An der Alster 42, Hamburg, HH 20099, DE
Geographic Context:
- Hamburg is the second-largest city in Germany and a major hub for the media and digital industries.
- The city offers a high quality of life, with a rich cultural scene, numerous parks, and a vibrant nightlife.
- Hamburg is well-connected by public transportation, with easy access to the airport and other major cities in Germany and Europe.
Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement (3 core office days).
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the HR department to discuss the role and answer initial questions.
- On-site or video interview with the hiring manager and team members to assess cultural fit and technical skills.
- Final interview with the Demand Growth Team Lead or another senior team member.
Key Assessment Areas:
- Analytical skills and understanding of adtech KPIs.
- Communication and interpersonal skills, with a focus on client management and relationship-building.
- Strategic thinking and problem-solving abilities.
- Cultural fit and alignment with the company's values and work environment.
Application Tips:
- Highlight relevant experience in account management, user acquisition, or a similar role within the adtech industry.
- Demonstrate a strong understanding of adtech KPIs and trends in your resume and cover letter.
- Showcase your communication skills and ability to build strong relationships with clients.
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement.
ATS Keywords: Mobile User Acquisition, Account Management, Adtech, Analytical Skills, Google Suite, Communication Skills, English Fluency, Revenue-Driven Attitude, Fast-Paced Environment, Ownership
ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and work environment.
🛠️ Tools & Technologies
- Google Suite (especially Sheets)
- Adtech platforms and tools (e.g., adjoe's ad platform)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The tools and technologies required for this role are industry-standard and designed to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Collaboration
- Continuous Learning
- Ownership
- Transparency
Work Style:
- Fast-paced and dynamic work environment.
- Strong focus on data-driven decision-making and continuous improvement.
- Collaborative and team-oriented culture, with a emphasis on open communication and knowledge-sharing.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy building strong relationships with clients and stakeholders?
- Are you a self-starter with a strong sense of ownership and a desire to continuously learn and improve?
ASSUMPTION: Cultural fit is a critical factor in the success of this role, and candidates should assess their alignment with the company's values and work style before applying.
⚠️ Potential Challenges
- Managing a large portfolio of partners and maintaining strong relationships with each one.
- Keeping up with the fast-paced nature of the adtech industry and adapting to changes in the market.
- Balancing the demands of client management with internal projects and process improvement initiatives.
- Working with international teams and navigating time zone differences.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other account management roles in the adtech industry, this role places a stronger emphasis on data analysis and strategic planning.
- Unlike some other roles in the industry, this position offers a clear path for career progression and growth within the company.
- While the core responsibilities of this role are similar to those of other Demand Growth Managers, the specific focus on the gaming industry and the company's unique ad format set it apart.
ASSUMPTION: This role offers a unique blend of client management, data analysis, and strategic planning, with a focus on the gaming industry and the company's proprietary ad format.
📝 Sample Projects
- Developing a comprehensive growth strategy for a key gaming partner, leveraging all adjoe products and KPIs.
- Analyzing market trends and competitor activity to identify new opportunities for partners and the company.
- Streamlining the onboarding process for new partners to improve efficiency and reduce time to revenue.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and data analysis to process improvement and client management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Demand Growth Team collaborate with other departments within the company and the applike group?
- What opportunities are there for growth and advancement within the company and the adtech industry?
- How does the company support work-life balance and employee well-being?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions are designed to assess the role's responsibilities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience in account management, user acquisition, or a similar role within the adtech industry.
- Prepare for the interview by researching the company, the role, and the adtech industry, and be ready to discuss your relevant skills and experiences.
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
