Deputy Manager / Senior Executive, Marketing Communications

📌 Core Information

🔹 Job Title: Deputy Manager / Senior Executive, Marketing Communications

🔹 Company: Keppel Ltd.

🔹 Location: Singapore, SGP I12 Katong

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and implementing year-round marketing promotions and campaigns to drive sales and awareness
• Collaborating with internal teams and external vendors for successful campaign launches
• Measuring the effectiveness of marketing strategies using data analytics
• Managing editorial and promotions for various platforms to drive engagement
• Conducting post-mortem reports to assess campaign effectiveness
• Driving marcom revenue through active marketing of atrium, advertising space, and new revenue streams
• Supervising concierge work schedules and undertaking administrative tasks as required

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving sales and engagement through effective marketing campaigns.

📋 Key Responsibilities

✅ Plan and implement year-round promotions/campaigns to drive sales and awareness, including designing mechanics, engagement with retailers/tenants, and developing communications plans

✅ Liaise and manage external vendors, contractors, event companies, and social media agencies for successful campaign launches

✅ Collaborate with internal teams to develop data analytics, measure marketing strategy outcomes, and automate actionable insights for improved sales conversion and ROI

✅ Plan and manage editorial and promotions for various platforms to drive engagement from online to offline and vice versa, including social media marketing, search engine optimization, and conversion rate optimization

✅ Conduct post-mortem reports to assess campaign effectiveness in terms of shopper traffic and gross turnover performance

✅ Drive marcom revenue by actively marketing atrium, advertising space, and other new revenue streams

✅ Support monitoring of campaign budgeting and revenue drivers

✅ Supervise concierge work schedules to ensure smooth and efficient daily operations

✅ Undertake administrative tasks such as financial processes, procurement, competitive quote sourcing, operational coordination, and ad hoc designs when required

✅ Perform other duties and responsibilities as reasonably requested by the immediate supervisor or head of department

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical assessment, with a focus on driving sales and engagement through effective marketing campaigns.

🎯 Required Qualifications

Education: A Bachelor's degree in Marketing, Business Administration, or a related field is preferred

Experience: A minimum of 2 years of experience in Retail/Mall Marketing, Event Management, Sales of Advertising, or a similar role is required. Experience in managing Atrium bookings would be an advantage

Required Skills:

• Excellent communication skills, both verbal and written
• Proficiency in MS Office and design software (e.g., Adobe Photoshop, Illustrator, Canva, etc.)
• Good knowledge of digital marketing, including social media platforms management, paid media buy, and analytics
• Performance-driven, outcome-oriented, and meticulous
• Strong leadership and interpersonal skills, with the ability to motivate, guide, and delegate effectively, as well as work flexibly as a team and independently
• Problem-solving skills with the ability to identify and resolve issues quickly and efficiently
• Organizational skills with the ability to manage time, prioritize tasks, and stay organized

Preferred Skills:

• Experience in retail or mall marketing
• Knowledge of the local market and consumer behavior

ASSUMPTION: Candidates with relevant experience in marketing, event management, or sales, along with strong communication and organizational skills, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Communications role in Singapore with 2-5 years of experience, the estimated salary range is SGD 5,000 - 7,000 per month. This is an estimate and the actual salary may vary based on the candidate's qualifications and experience.

Benefits:

• Competitive salary package
• Performance bonuses
• Employee discounts on retail and F&B outlets within the mall
• Opportunities for career growth and development

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required to support events and campaigns.

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's qualifications and experience. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Keppel Ltd. operates in the financial services industry, with a focus on asset management, energy, environment, urban development, and sustainability-related solutions. The company has a strong global presence, operating in more than 20 countries worldwide.

Company Size: Keppel Ltd. has over 10,000 employees globally, providing a large and diverse work environment. This size allows for ample opportunities for career growth and development.

Founded: Keppel Ltd. was founded in 1968 and has since grown into a global leader in its industry.

Company Description:

• Keppel is a global asset manager and operator with strong expertise in sustainability-related solutions
• The company operates in the areas of infrastructure, real estate, and connectivity, providing critical infrastructure and services for renewables, clean energy, decarbonisation, sustainable urban renewal, and digital connectivity
• Keppel creates value for investors and stakeholders through its quality investment platforms and diverse asset portfolios, including private funds and listed real estate and business trusts, with a total portfolio of over S$65 billion in assets under management

Company Specialties:

• Asset management
• Energy
• Environment
• Urban development
• Renewables
• Sustainable urban renewal
• Decarbonisation
• Digital connectivity
• Sustainable developments
• Sustainability-related solutions

Company Website: https://www.keppel.com

ASSUMPTION: Keppel Ltd. is a large, established company with a strong focus on sustainability and growth. This role is part of the Real Estate business segment, operating within the company's infrastructure and real estate divisions.

📊 Role Analysis

Career Level: This role is at the senior executive level, with the opportunity for growth and development within the marketing communications department or the broader organization.

Reporting Structure: The Deputy Manager/Senior Executive reports directly to the Head of Marketing Communications and works closely with internal teams, external vendors, and stakeholders to ensure successful campaign execution.

Work Arrangement: This is an on-site role, with the primary work location being the Keppel Ltd. headquarters in Singapore. Occasional travel may be required to support events and campaigns at other mall locations.

Growth Opportunities:

• Progression to a managerial or leadership role within the marketing communications department
• Expansion into other business segments or geographical regions within the Keppel Ltd. organization
• Development of skills and expertise in marketing, event management, and digital analytics

ASSUMPTION: This role offers opportunities for career growth and development within the marketing communications department and the broader Keppel Ltd. organization. Candidates with strong performance and a desire to learn and grow will be well-suited for this role.

🌍 Location & Work Environment

Office Type: The primary work location is the Keppel Ltd. headquarters in Singapore, with a modern and collaborative office environment.

Office Location(s): 1 HarbourFront Avenue, Level 2, Keppel Bay Tower, Singapore 098632

Geographic Context:

• The Singapore office is located in the Central Business District, providing easy access to public transportation, shopping, dining, and entertainment options
• Singapore is a multicultural city-state and island country in Southeast Asia, with a tropical rainforest climate and a high standard of living
• The city is known for its cleanliness, safety, and efficient public transportation system

Work Schedule: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required to support events and campaigns.

ASSUMPTION: The work environment at Keppel Ltd. is collaborative and modern, with a focus on driving growth and innovation within the organization. The Singapore office is located in a convenient and vibrant part of the city, providing easy access to amenities and transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Keppel Ltd. careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-depth interviews with the hiring manager and other team members to discuss the role, responsibilities, and qualifications
• Final interview with the head of department or a panel of interviewers to assess fit and make a hiring decision

Key Assessment Areas:

• Communication skills and ability to articulate ideas clearly and effectively
• Problem-solving skills and ability to think critically and creatively
• Analytical skills and ability to interpret data and draw insights
• Leadership and teamwork skills, with the ability to motivate and collaborate with others

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of marketing communications, event management, and digital analytics in your application materials
• Prepare examples of successful marketing campaigns or projects you have worked on, highlighting your role and the outcomes achieved
• Research Keppel Ltd. and the Real Estate business segment to show your interest and understanding of the organization

ATS Keywords: Marketing, Communications, Event Management, Digital Marketing, Social Media Management, SEO, Analytics, Leadership, Interpersonal Skills, Problem-Solving, Organizational Skills, Budget Management, Creative Design, Promotions, Sales, Collaboration

ASSUMPTION: The application process for this role is competitive, and candidates are encouraged to tailor their application materials to highlight their relevant experience and skills. Demonstrating a strong understanding of marketing communications, event management, and digital analytics will be essential for success in this role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Design software (e.g., Adobe Photoshop, Illustrator, Canva)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office Suite and design software is essential for this role. Familiarity with social media management, SEO, and analytics tools will be an advantage.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Sustainability
• Innovation
• Customer Focus

Work Style:

• Collaborative and team-oriented
• Performance-driven and outcome-focused
• Adaptable and responsive to change
• Innovative and forward-thinking

Self-Assessment Questions:

• How do you align with Keppel Ltd.'s company values, particularly in the context of this role?
• How comfortable are you working in a collaborative and team-oriented environment, and how do you balance this with independent work?
• How do you approach problem-solving and adaptability in the face of change or unexpected challenges?

ASSUMPTION: Keppel Ltd. values a collaborative, performance-driven, and innovative work culture. Candidates who demonstrate a strong fit with these values and work styles will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing creative and analytical aspects of the role
• Adapting to a dynamic and fast-paced work environment
• Working with external vendors and stakeholders to ensure successful campaign execution

ASSUMPTION: This role may present challenges in managing multiple projects and balancing creative and analytical aspects. Candidates with strong organizational skills, adaptability, and the ability to work effectively with external stakeholders will be well-suited for this role.

📈 Similar Roles Comparison

• This role differs from other marketing communications roles in its focus on driving sales and engagement through effective marketing campaigns in a retail environment
• Industry-specific context: The retail industry in Singapore is competitive, with a focus on driving foot traffic, engagement, and sales through effective marketing campaigns
• Career path comparison: This role offers opportunities for growth and development within the marketing communications department and the broader Keppel Ltd. organization, with potential progression to managerial or leadership roles

ASSUMPTION: This role is unique in its focus on driving sales and engagement through effective marketing campaigns in a retail environment. Candidates with relevant experience in marketing, event management, or sales will be well-suited for this role.

📝 Sample Projects

• Planning and executing a successful marketing campaign to drive foot traffic and sales during a major retail event
• Developing and implementing a social media strategy to increase engagement and brand awareness for a retail outlet
• Conducting a post-mortem analysis of a marketing campaign to assess its effectiveness and identify opportunities for improvement

ASSUMPTION: These sample projects highlight the key responsibilities and required skills for this role, with a focus on planning, execution, and analysis of marketing campaigns to drive sales and engagement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing communications department?
• How does this role contribute to the overall success of the Real Estate business segment, and what are the key priorities for the first 90 days in this position?
• What are the most important qualities and skills you are looking for in a candidate for this role?
• How does Keppel Ltd. support the growth and development of its employees, particularly in the marketing communications department?
• What are the key challenges facing the retail industry in Singapore, and how does this role address those challenges?

ASSUMPTION: These interview questions are designed to provide insight into the role, team dynamics, and company culture, as well as to demonstrate the candidate's understanding of the retail industry and the specific requirements of this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Keppel Ltd. careers portal
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on marketing communications, event management, and digital analytics
• Prepare examples of successful marketing campaigns or projects you have worked on, highlighting your role and the outcomes achieved
• Research Keppel Ltd. and the Real Estate business segment to show your interest and understanding of the organization
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.