📌 Core Information
🔹 Job Title: Designer, Growth / Senior Designer, Growth | Public Active Trading
🔹 Company: Public
🔹 Location: New York, New York
🔹 Job Type: On-site, 4 days a week
🔹 Category: Design, Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Mid-level (4-7 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing high-performing creative assets for paid digital ads and other marketing materials
- Collaborating with marketing and copywriting teams to develop concepts and iterate based on performance feedback
- Working in a fast-paced environment with a strong sense of ownership
- Contributing to a team that values collaboration, open-mindedness, and resourcefulness
ASSUMPTION: This role requires a high-output, high-quality designer who can balance speed with polish and understands what works in digital performance marketing.
📋 Key Responsibilities
✅ Design high-performing creative assets across paid digital ads, landing pages, email, and more, with a strong emphasis on volume and quality
✅ Work closely with copywriters and marketers to develop concepts, mockups, and final assets that align with strategy and goals
✅ Translate performance feedback into new variations, A/B tests, and creative optimizations
✅ Contribute to (and often drive) ideation for ad campaigns and design solutions across the funnel
✅ Bring a scrappy mindset—using whatever tools or techniques necessary to get to a great creative solution
✅ Keep a pulse on visual trends, competitor work, internet culture, and emerging tools to inform creative decisions
✅ Support key marketing efforts beyond paid media—including landing pages, event visuals, and internal presentations
✅ Occasionally flex motion skills or collaborate with motion partners to bring static designs to life
ASSUMPTION: This role requires a versatile designer who can handle a high volume of work and adapt to various marketing channels and platforms.
🎯 Required Qualifications
Education: Not specified, but relevant experience is more important
Experience: 4-7 years of experience in design roles, ideally with exposure to performance marketing or high-volume creative production
Required Skills:
- Proficiency in Figma (and other similar design tools)
- Familiarity with motion design workflows/tools (After Effects, Lottie, etc.)
- Experience designing across digital ad platforms like Meta, YouTube, Google, Reddit, X, and TikTok
Preferred Skills:
- Experience with no-code website tools (e.g., Webflow, Unbounce, Ceros)
- Prior experience in fintech, trading, or crypto
ASSUMPTION: While not explicitly stated, a strong portfolio showcasing relevant design work is likely expected.
💰 Compensation & Benefits
Salary Range: $115,000 - $160,000 per year, based on skills and experience
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Parental leave
- Commuter benefits
Working Hours: Full-time, 40 hours per week, with a flexible work schedule
ASSUMPTION: The salary range provided is based on industry standards for mid-level designers in the New York City area.
📌 Applicant Insights
🔍 Company Context
Industry: Public is a financial services company that specializes in multi-asset investing and offers a platform for users to invest in stocks, options, bonds, crypto, and contribute to retirement accounts.
Company Size: Public has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.
Founded: Public was founded in 2019 and has since raised over $300 million from investors like Accel and Tiger Global.
Company Description:
- Public offers an investing platform built for those who take it seriously, with technology that makes building a multi-asset portfolio fast, frictionless, and secure.
- The platform offers a robust suite of investing tools, including Alpha, a proprietary AI layer that provides fundamental data and custom analysis to support informed investment decisions.
- Public has attracted investments from renowned figures in business and culture, such as Will Smith, The Chainsmokers, and NYU Stern professor Scott Galloway.
Company Specialties:
- Multi-asset investing
- AI-driven investment tools
- Performance marketing
- High-volume creative production
Company Website: http://public.com
ASSUMPTION: Public's focus on performance marketing and high-volume creative production may lead to a fast-paced work environment with a strong emphasis on results and data-driven decision-making.
📊 Role Analysis
Career Level: This role is suitable for mid-level designers with 4-7 years of experience in design roles, ideally with exposure to performance marketing or high-volume creative production.
Reporting Structure: The designer will collaborate closely with marketing, copywriters, and other creative partners, but the exact reporting structure is not specified.
Work Arrangement: The role is based in Public's NYC office and is on-site Monday through Thursday.
Growth Opportunities:
- As a mid-sized company, Public offers opportunities for growth and advancement within the design team and the organization as a whole.
- The role's focus on collaboration and ideation may provide opportunities to develop leadership and mentoring skills.
- Working in a fast-paced environment with a strong sense of ownership can help the designer build a strong portfolio and gain valuable experience.
ASSUMPTION: Given Public's focus on performance marketing and high-volume creative production, there may be opportunities for the designer to work on a variety of projects and campaigns, allowing for professional growth and development.
🌍 Location & Work Environment
Office Type: Public's office is located in New York City, with a modern and collaborative work environment.
Office Location(s): 1 State Street Plaza, 10th Floor, New York, New York 10004, US
Geographic Context:
- New York City is a major financial hub, offering numerous networking and professional development opportunities.
- The city's vibrant culture and diverse population may inspire creative ideas and provide a rich source of inspiration for design work.
- New York City's competitive job market may lead to a higher level of competition for design roles.
Work Schedule: The designer will work on-site Monday through Thursday, with a flexible work schedule on Fridays.
ASSUMPTION: Working in New York City may offer unique opportunities for the designer to engage with the local creative community and attend industry events.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- Design challenge or portfolio review
- On-site or virtual interview with the design team
- Final interview with the head of design or another senior leader
Key Assessment Areas:
- Design skills and portfolio
- Understanding of performance marketing and digital ads
- Collaboration and communication skills
- Problem-solving and adaptability
- Alignment with Public's company values and culture
Application Tips:
- Tailor your resume and portfolio to highlight relevant design experience and projects that demonstrate your understanding of performance marketing and digital ads.
- Prepare examples of your design process and how you incorporate feedback and data into your work.
- Research Public's company values and be prepared to discuss how your work aligns with them.
ATS Keywords: Performance marketing, digital ads, high-volume creative production, Figma, motion design, collaboration, ideation, A/B testing, user experience, marketing, creative solutions
ASSUMPTION: Given Public's focus on performance marketing and high-volume creative production, applicants should emphasize their experience and skills in these areas during the interview process.
🛠️ Tools & Technologies
- Figma
- After Effects
- Lottie
- No-code website tools (e.g., Webflow, Unbounce, Ceros)
- Digital ad platforms (Meta, YouTube, Google, Reddit, X, TikTok)
ASSUMPTION: The designer should be proficient in Figma and have familiarity with motion design workflows and tools. Experience with no-code website tools is a bonus but not required.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Open-mindedness
- Resourcefulness
- Curiosity
- User-centricity
Work Style:
- Fast-paced and high-volume
- Data-driven and performance-focused
- Collaborative and open to feedback
- Adaptable and resourceful
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-volume work environment?
- Are you comfortable incorporating performance data and feedback into your design process?
- Do you enjoy collaborating with cross-functional teams and incorporating others' ideas into your work?
- Are you curious about emerging tools, trends, and platforms in the design and marketing industries?
ASSUMPTION: Applicants should assess their fit with Public's company values and work style, as well as their comfort with a fast-paced, high-volume work environment and a data-driven design process.
⚠️ Potential Challenges
- The role requires a high volume of work, which may be challenging for designers who prefer a slower pace or more focused projects.
- The role's focus on performance marketing and high-volume creative production may lead to a fast-paced work environment with tight deadlines.
- The role may require the designer to work with a wide range of marketing channels and platforms, which could be challenging for those with less experience in digital ads.
- The role is based in New York City, which may have a higher cost of living and increased competition for design roles.
ASSUMPTION: Applicants should consider their ability to thrive in a fast-paced, high-volume work environment and their comfort with a wide range of marketing channels and platforms before applying for this role.
📈 Similar Roles Comparison
- This role is similar to other mid-level designer roles in performance marketing and digital advertising, but it may have a higher volume of work and a stronger focus on data-driven decision-making.
- Compared to other roles in the financial services industry, this role may have a stronger focus on digital marketing and a faster-paced work environment.
- This role may offer more opportunities for growth and advancement within the design team and the organization as a whole, compared to smaller or more established companies.
ASSUMPTION: Applicants should research other mid-level designer roles in performance marketing and digital advertising, as well as roles within the financial services industry, to better understand the unique aspects of this role and how it compares to similar positions.
📝 Sample Projects
- Designing a series of high-performing ads for a social media campaign to promote a new investment product
- Creating a landing page for a limited-time offer on a retirement account contribution match
- Developing a set of event materials, including banners, flyers, and social media graphics, for a virtual investor conference
ASSUMPTION: These sample projects are intended to illustrate the types of work the designer may be expected to complete in this role, but the specific projects and campaigns will vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between the design team and other departments, such as marketing and copywriting?
- How does the design team incorporate performance data and feedback into the design process, and how often are designs tested and optimized?
- What are the most important qualities and skills you're looking for in a designer for this role?
- How does Public support the professional growth and development of its designers?
- What are the biggest challenges facing the design team in the coming months, and how can this role help address them?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company culture, and the design team's priorities and challenges. Applicants should tailor their questions to their specific interests and concerns about the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant design experience and projects that demonstrate your understanding of performance marketing and digital ads.
- Prepare examples of your design process and how you incorporate feedback and data into your work.
- Research Public's company values and be prepared to discuss how your work aligns with them.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
