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Designer, Growth / Senior Designer, Growth | Public Active Trading

Public
Full-time
On-site
New York, United States
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Designer, Growth / Senior Designer, Growth

πŸ”Ή Company: Public

πŸ”Ή Location: New York, New York

πŸ”Ή Job Type: On-site (Mon-Thurs)

πŸ”Ή Category: Design, Marketing

πŸ”Ή Date Posted: July 1, 2025

πŸ”Ή Experience Level: Mid-Senior level (4-7 years)

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Designing high-performing creative assets for paid digital ads, landing pages, and more
  • Collaborating with marketing, copywriters, and other creative partners to bring ideas to life
  • Iterating and optimizing designs based on performance feedback and data
  • Contributing to ideation for ad campaigns and design solutions across the funnel
  • Supporting key marketing efforts beyond paid media, including landing pages, event visuals, and internal presentations

ASSUMPTION: This role requires a high-output, high-quality designer who can balance speed with polish and understands what works in digital performance marketing.

πŸ“‹ Key Responsibilities

βœ… Design high-performing creative assets across paid digital ads, landing pages, email, and more, with a strong emphasis on volume and quality

βœ… Work closely with copywriters and marketers to develop concepts, mockups, and final assets that align with strategy and goals

βœ… Translate performance feedback into new variations, A/B tests, and creative optimizations

βœ… Contribute to (and often drive) ideation for ad campaigns and design solutions across the funnel

βœ… Bring a scrappy mindsetβ€”using whatever tools or techniques necessary to get to a great creative solution

βœ… Keep a pulse on visual trends, competitor work, internet culture, and emerging tools to inform creative decisions

βœ… Support key marketing efforts beyond paid mediaβ€”including landing pages, event visuals, and internal presentations

βœ… Occasionally flex motion skills or collaborate with motion partners to bring static designs to life

ASSUMPTION: This role requires a versatile designer who can adapt to various projects and collaborate effectively with different teams.

🎯 Required Qualifications

Education: Bachelor's degree in Design or a related field (or equivalent experience)

Experience: 4-7 years of experience in design roles, ideally with exposure to performance marketing or high-volume creative production

Required Skills:

  • Proficiency in Figma (and other similar design tools)
  • Familiarity with motion design workflows/tools (After Effects, Lottie, etc.)
  • Experience designing across digital ad platforms like Meta, YouTube, Google, Reddit, X, and TikTok

Preferred Skills:

  • Experience with no-code website tools (e.g., Webflow, Unbounce, Ceros)
  • Prior experience in fintech, trading, or crypto

ASSUMPTION: Candidates with a strong portfolio showcasing their design skills and experience in performance marketing will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: $115,000 - $160,000 per year (based on skills and experience)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Flexible spending accounts (FSA)
  • Generous PTO and company holidays
  • Parental leave
  • Professional development opportunities

Working Hours: Full-time (40 hours/week), on-site Mon-Thurs

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Benefits may vary and should be confirmed with the employer.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, specifically multi-asset investing and trading

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2019, with a short history but significant growth and backing from prominent investors

Company Description:

  • Public is an investing platform built for those who take investing seriously, offering a multi-asset portfolio, AI-driven tools, and a user-friendly interface
  • The company aims to make investing fast, frictionless, and secure, with a focus on education and accessibility
  • Public has raised over $300 million from investors like Accel, Tiger Global, and renowned figures in business and culture

Company Specialties:

  • Multi-asset investing and trading
  • AI-driven investing tools and analysis
  • User-friendly investing platform for beginners and experienced investors alike

Company Website: public.com

ASSUMPTION: Public is a well-funded, growing company in the fintech industry with a focus on accessibility and user experience.

πŸ“Š Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and leadership within the design team

Reporting Structure: This role reports directly to the Head of Design and works closely with marketing, copywriting, and other creative teams

Work Arrangement: On-site (Hybrid), with the expectation to work on-site Monday through Thursday

Growth Opportunities:

  • Expanding the design team and taking on leadership responsibilities
  • Gaining experience in fintech and multi-asset investing
  • Contributing to the company's growth and success through high-quality, high-performing creative assets

ASSUMPTION: This role offers opportunities for growth and leadership within the design team, as well as exposure to the fast-paced fintech industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on creativity and innovation

Office Location(s): 1 State Street Plaza, 10th Floor, New York, New York 10004, US

Geographic Context:

  • New York City is a major financial hub with a vibrant design and tech scene
  • The office is located in the Financial District, offering easy access to public transportation and amenities
  • The city offers a diverse range of cultural, culinary, and entertainment options

Work Schedule: Full-time (40 hours/week), on-site Monday through Thursday

ASSUMPTION: The on-site work arrangement allows for better collaboration and creativity, while the location offers a vibrant and dynamic work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the hiring manager
  • Design challenge or portfolio review
  • On-site interview with the design team and other stakeholders
  • Final interview with the Head of Design

Key Assessment Areas:

  • Design skills and portfolio quality
  • Understanding of performance marketing and digital ads
  • Collaboration and communication skills
  • Problem-solving and adaptability

Application Tips:

  • Highlight your experience with performance marketing and digital ads in your resume and portfolio
  • Tailor your cover letter to demonstrate your understanding of the role and company
  • Prepare examples of your design process and how you incorporate feedback

ATS Keywords: Performance marketing, digital ads, Figma, motion design, A/B testing, creative optimization, collaboration, iteration, visual trends, no-code tools, user experience, marketing, event visuals, creative solutions, curiosity

ASSUMPTION: The interview process will focus on assessing your design skills, understanding of performance marketing, and ability to collaborate effectively with other teams.

πŸ› οΈ Tools & Technologies

  • Figma
  • After Effects
  • Lottie
  • No-code website tools (e.g., Webflow, Unbounce, Ceros)
  • Digital ad platforms (Meta, YouTube, Google, Reddit, X, TikTok)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and adapting to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • User-centric
  • Collaborative
  • Innovative
  • Data-driven
  • Accessible

Work Style:

  • Fast-paced and dynamic
  • Collaborative and cross-functional
  • Data-informed and iterative
  • User-focused and empathetic

Self-Assessment Questions:

  • How do you incorporate user feedback and data into your design process?
  • Can you describe a time when you had to collaborate with multiple teams to complete a project?
  • How do you stay up-to-date with visual trends and emerging tools in the design industry?

ASSUMPTION: Candidates who align with Public's values and work style, and can demonstrate their ability to collaborate effectively and adapt to feedback, will be strong fits for this role.

⚠️ Potential Challenges

  • Managing a high volume of creative assets while maintaining quality and consistency
  • Keeping up with the fast-paced nature of performance marketing and digital ads
  • Adapting to feedback and iterating designs quickly
  • Balancing multiple projects and priorities

ASSUMPTION: These challenges can be overcome with strong time management, prioritization, and communication skills, as well as a willingness to learn and adapt.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other design roles in its focus on performance marketing and high-volume creative production
  • In the fintech industry, this role requires a strong understanding of multi-asset investing and trading
  • Career-wise, this role can lead to leadership positions within the design team or expanded responsibilities in marketing

ASSUMPTION: Candidates should consider how this role's focus on performance marketing and high-volume production sets it apart from other design roles and how their skills and experience align with these aspects.

πŸ“ Sample Projects

  • Designing a series of high-performing ads for a multi-asset investing campaign
  • Creating landing pages and event materials for a fintech conference
  • Developing a design system for a new feature within the Public investing platform

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for versatility in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the design team's structure and how this role fits into it?
  • How does Public approach A/B testing and iteration in the design process?
  • What are the most important qualities for success in this role, according to the team?
  • How does Public support the growth and development of its designers?
  • What are the biggest challenges facing the design team currently, and how can this role help address them?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, team dynamics, and company culture, as well as their ability to contribute to the team's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your experience with performance marketing, digital ads, and design tools
  • Prepare examples of your design process and how you incorporate feedback
  • Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.