📌 Core Information
🔹 Job Title: Designer, Social & Brand Content
🔹 Company: sweetgreen
🔹 Location: Los Angeles, CA
🔹 Job Type: Full-Time, On-Site
🔹 Category: Design
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Executing high-volume, brand-aligned design work
- Creating culturally relevant content for social platforms
- Collaborating with the art director to elevate the sweetgreen identity
- Supporting marketing projects across various channels
ASSUMPTION: This role requires a strong understanding of brand guidelines and a passion for staying up-to-date with cultural trends to create engaging content.
📋 Key Responsibilities
✅ Design and produce localized, brand-aligned creative assets using existing templates
✅ Adapt brand assets for regional needs and digital channels
✅ Take overarching design direction and execute VIS ID for marketing projects and campaigns
✅ Collaborate and work closely with the art director to create new ways of elevating the sweetgreen identity
✅ Articulate creative ideas with rationale that tie back to overall social strategy
✅ Drive ideation and execution based on data and business objectives
✅ Concept, shoot, and edit short-form, lo-fi content for social platforms
✅ Stay on top of cultural trends and help ideate fresh, relevant ways to show up in real-time
ASSUMPTION: This role involves a mix of creative and production tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Design or a related field
Experience: 5-7 years of design experience, preferably in-house or agency
Required Skills:
- Proficient in Adobe Suite and Figma
- Motion design/animation skills (After Effects or similar)
- Ability to concept, shoot, and edit short-form, lo-fi content for social media
- Strong understanding of brand voice and consistency
Preferred Skills:
- Experience with brand guidelines and visual systems
- Familiarity with CRM and marketing campaigns
- Knowledge of food, sustainability, or product trends
ASSUMPTION: Candidates with a strong portfolio showcasing their design skills and cultural awareness will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $77,000 - $111,000 USD per year
Benefits:
- Highly competitive pay + bonus plan
- Three different medical plans
- Dental and Vision insurance
- Flexible PTO plan
- 401k program
- Employee HSA and FSA
- Complimentary greens
- Free sweetgreen swag
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a designer with 5-7 years of experience in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 1,001-5,000 employees
Founded: 2007
Company Description:
- sweetgreen is a destination for real food, connecting people to real food through transparent sourcing and scratch-made meals
- Committed to building healthier communities by connecting people to real food and leaving communities better off than they found them
- Offers a range of benefits, including competitive pay, medical plans, and flexible PTO
Company Specialties:
- Scratch-made food
- Local sourcing
- Community engagement
Company Website: sweetgreen.com
ASSUMPTION: sweetgreen's focus on real food and community engagement creates a unique work environment that prioritizes sustainability and local connections.
📊 Role Analysis
Career Level: Mid-level Designer
Reporting Structure: Reports to the Art Director
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow within the design team or explore other creative roles within the company
- Opportunities to work on high-profile marketing campaigns and projects
- Chance to collaborate with cross-functional teams and learn from industry experts
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and creative environment.
🌍 Location & Work Environment
Office Type: Creative and collaborative workspace
Office Location(s): 3000 S Robertson Blvd, Los Angeles, California 90034, US
Geographic Context:
- Los Angeles is a vibrant, multicultural city with a thriving food scene
- The office is located in the Culver City neighborhood, offering easy access to public transportation and nearby amenities
- The area is known for its creative industries, providing ample opportunities for networking and professional growth
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The work environment at sweetgreen is fast-paced and creative, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual design challenge and portfolio review
- Final interview with the creative director or another senior team member
Key Assessment Areas:
- Design skills and aesthetic judgment
- Understanding of brand guidelines and visual systems
- Cultural awareness and ability to create relevant content
- Communication and collaboration skills
Application Tips:
- Tailor your resume and portfolio to highlight your design skills and cultural awareness
- Prepare examples of your work that demonstrate your ability to create engaging content for social media
- Research sweetgreen's brand and values to show your understanding of the company and its mission
ATS Keywords: Adobe Suite, Figma, Motion Design, Social Media Content, Brand Guidelines, Marketing Campaigns
ASSUMPTION: sweetgreen's interview process is designed to assess your design skills, cultural awareness, and fit with the company's values and mission.
🛠️ Tools & Technologies
- Adobe Suite (Photoshop, Illustrator, After Effects)
- Figma
- Social media platforms (Instagram, TikTok, etc.)
- CRM and marketing automation tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Real Food
- Community
- Sustainability
- Collaboration
- Growth
Work Style:
- Creative and collaborative
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with cultural trends and incorporate them into your design work?
- Can you describe a time when you had to adapt a brand asset for a specific regional need or digital channel?
- How do you balance creativity and brand consistency in your design work?
ASSUMPTION: sweetgreen values candidates who are passionate about real food, sustainability, and community engagement, as well as those who can thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing a high volume of design work and meeting tight deadlines
- Balancing creativity and brand consistency in a fast-paced environment
- Keeping up with cultural trends and incorporating them into design work
- Adapting to a dynamic work environment and changing priorities
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a keen eye for detail.
📈 Similar Roles Comparison
- Unlike traditional graphic design roles, this position requires a strong focus on social media content creation and cultural relevance
- Compared to other design roles in the food and beverage industry, this position offers a unique focus on sustainability and community engagement
- Career progression may involve moving into a senior design role or exploring other creative opportunities within the company
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, making it an attractive opportunity for designers looking to grow in their careers.
📝 Sample Projects
- Creating a social media campaign to promote a new menu item, incorporating local trends and cultural relevance
- Designing and producing localized creative assets for a regional marketing campaign, adhering to brand guidelines and visual systems
- Conceptualizing and executing a brand refresh project, working closely with the art director and other stakeholders to elevate the sweetgreen identity
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Designer, Social & Brand Content.
❓ Key Questions to Ask During Interview
- How does the design team collaborate with other departments, such as marketing and operations?
- Can you describe the creative process for developing a social media campaign from start to finish?
- How does sweetgreen support the professional growth and development of its designers?
- What are the biggest challenges facing the design team in the coming months, and how can this role help address them?
- How does sweetgreen measure the success of its design and content efforts?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your design skills and cultural awareness
- Prepare examples of your work that demonstrate your ability to create engaging content for social media
- Research sweetgreen's brand and values to show your understanding of the company and its mission
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
