πΉ Job Title: Digital and Loyalty Marketing Manager
πΉ Company: Advanced Info Service Public Company Limited (AIS)
πΉ Location: Bangkok, Krung Thep Maha Nakhon, Thailand
πΉ Job Type: Full-Time
πΉ Category: Telecommunications
πΉ Date Posted: May 22, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in data analysis, customer segmentation, and cross-functional collaboration. The ideal candidate will have experience in marketing, sales, or a related field and be comfortable working with data-driven insights to inform strategy.
β Develop, oversee, and continuously refine customer segmentation frameworks and models
β Analyze customer data to identify meaningful segments based on behavior, demographics, and needs
β Lead data collection, analysis, and interpretation efforts
β Generate actionable segment insights for marketing campaigns, product development, and customer engagement initiatives
β Collaborate with marketing, sales, and product teams to craft tailored strategies for each segment
β Manage segmentation team and coordinate cross-functional efforts
β Monitor market and customer trends to update segmentation strategies accordingly
ASSUMPTION: This role requires a strong analytical mindset and the ability to translate complex data into actionable insights. The ideal candidate will be comfortable working with data and using it to inform marketing strategy.
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: 2-5 years of experience in marketing, customer segmentation, or a related field
Required Skills:
Preferred Skills:
ASSUMPTION: While a background in marketing or a related field is essential for this role, the ideal candidate will also have strong analytical skills and be comfortable working with data.
Salary Range: Based on industry standards for a Marketing Manager role in Bangkok, the estimated salary range is 500,000 - 800,000 THB per year.
Benefits:
Working Hours: Full-time position with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM) and occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Industry: Advanced Info Service Public Company Limited (AIS) is a leading telecommunications company in Thailand, providing mobile, broadband, and digital services to over 45 million subscribers.
Company Size: AIS is a large corporation with over 10,000 employees, offering a structured work environment with ample opportunities for growth and development.
Founded: AIS was founded in 1990 and has since grown to become the largest mobile operator in Thailand.
Company Description:
Company Specialties:
Company Website: http://www.ais.th
ASSUMPTION: AIS is a well-established company in the telecommunications industry, offering a stable work environment with opportunities for career growth and development.
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in marketing, customer segmentation, or a related field.
Reporting Structure: The Digital and Loyalty Marketing Manager will report directly to the Head of Marketing and collaborate with cross-functional teams, including sales and product development.
Work Arrangement: This is an on-site position based in Bangkok, with standard office hours and occasional overtime as needed.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within a large, established company in the telecommunications industry.
Office Type: AIS has a modern, well-equipped office in Bangkok, providing a comfortable and collaborative work environment.
Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH
Geographic Context:
Work Schedule: Full-time position with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM) and occasional overtime as needed
ASSUMPTION: The work environment at AIS is collaborative and supportive, with a focus on teamwork and continuous learning.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Customer Segmentation, Data Analysis, Marketing Campaigns, Product Development, Customer Engagement, Cross-Functional Collaboration, Team Management, Market Trends Monitoring
ASSUMPTION: The application process at AIS is competitive, and candidates should be prepared to demonstrate their skills and experience in customer segmentation and marketing strategy.
ASSUMPTION: The ideal candidate will be comfortable using data analysis tools and marketing automation platforms to inform marketing strategy and improve customer engagement.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: AIS values candidates who are data-driven, collaborative, and results-oriented, with a strong commitment to customer-centricity and continuous learning.
ASSUMPTION: The ideal candidate will be comfortable working with data and managing cross-functional teams, with a strong ability to adapt to changing market trends and customer behaviors.
ASSUMPTION: While this role is similar to other marketing and customer segmentation positions, AIS offers a unique opportunity to work for one of the largest telecommunications companies in Thailand.
ASSUMPTION: These sample projects are intended to provide an idea of the types of initiatives the Digital and Loyalty Marketing Manager may work on, but the specific projects will depend on the company's needs and priorities.
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team they will be working with, as well as the opportunities for growth and development.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.