📌 Core Information
🔹 Job Title: Digital Brand Manager
🔹 Company: Kendago
🔹 Location: Tel-Aviv, Tel-Aviv District, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing marketing funnels for multiple brands
- Conducting A/B tests and analyzing performance to maximize CVR and AOV
- Performing market and competitor analysis
- Providing ongoing support to internal and external teams
- Staying updated on industry trends and CRO activities
ASSUMPTION: This role requires a balance of analytical and creative thinking, with a strong focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Improving and optimizing marketing funnels for multiple brands
✅ Leading A/B tests and analyzing performance to maximize CVR and AOV
✅ Managing a comprehensive market and competitor’s analysis
✅ Operating on going advise and support to internal and external teams in the building of new brands and offers
✅ Keeping updated on the latest industry trends and CRO activities and successes
✅ Collaborating with a diverse group of internal cross-functional teams
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple brands and initiatives.
🎯 Required Qualifications
Education: BA/Sc. in a relevant field
Experience: 3+ years in Marketing/Brand Management
Required Skills:
- Business-minded, creative, and out-of-the-box thinker
- Well-organized, responsible, and multi-task capabilities
- Analytical skills, including understanding of experimental test design, audience segmentation, tracking, and interpreting results
- Independent, self-motivated, curious, detail-oriented, and able to see the overall picture
- Humble, team player, and project manager-oriented
- Solid understanding of testing approaches, including A/B tests
- Fluent English
- Experience in holistic growth planning, research, forecasting, planning, execution, and performance analysis
- Solid understanding of the online advertising world
Preferred Skills:
- Experience with PPC, Google Adwords, and Facebook Advertising
- Knowledge of data analysis tools (e.g., Google Analytics)
ASSUMPTION: While not explicitly stated, experience with PPC and data analysis tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is ₪25,000 - ₪40,000 per month. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Health insurance
- Retirement plan
- Paid time off
- Professional development opportunities
Working Hours: Full-time, 40 hours per week. Kendago offers a flexible work environment with the possibility of remote work.
ASSUMPTION: The salary range provided is an estimate based on market research and the role's requirements. The actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Kendago operates in the technology, information, and media industry, focusing on digital marketing and advertising.
Company Size: Kendago is a mid-sized company with 51-200 employees. This size allows for a more agile work environment and opportunities for growth.
Founded: Kendago was founded in 2006 and has since grown into a global leader in Direct-to-Consumer (D2C) digital marketing and advertising.
Company Description:
- Kendago is a global Ad-Tech leader, powered by AI and Big Data
- The company provides a comprehensive suite of services, including proprietary AdTech-backed PPC, creative production, digital marketing expertise, and data-backed CRO optimization
- Kendago helps its clients grow into world leaders by combining its unique approach to PPC with a focus on brand development, funnel optimization, and ad creative
Company Specialties:
- Digital Marketing
- Innovative Products
- Online Advertising
- Global Reach
- Traffic Optimization
- High Conversions
- Sales Funnels
- Advanced Analytics
- Affiliate Campaigns
- Monetization Strategies
- PPC
- Paid Traffic
- Facebook Advertising
- Google Adwords
- Digital Performance Advertising
- Conversion Rate Optimization
- Creative Services
- Display Advertising
- Consulting & Strategic Services
- Instagram Advertising
Company Website: http://www.kendago.com/
ASSUMPTION: Kendago's focus on AI and Big Data, along with its comprehensive suite of services, sets it apart in the digital marketing and advertising industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring several years of experience in marketing or brand management.
Reporting Structure: The Digital Brand Manager will report directly to the Marketing Director and work closely with cross-functional teams, including creative, data, and account management.
Work Arrangement: This role is primarily on-site, with the possibility of remote work. Kendago offers a flexible work environment with core hours and results-driven culture.
Growth Opportunities:
- As Kendago continues to grow, there may be opportunities for the Digital Brand Manager to take on more responsibility and advance their career within the company
- The company's focus on professional development and training provides opportunities for employees to learn and grow in their roles
ASSUMPTION: Kendago's growth and focus on professional development create opportunities for employees to advance their careers within the company.
🌍 Location & Work Environment
Office Type: Kendago's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Shlomo Hamelech 37, Kiryat Ono, TLV Area, IL
Geographic Context:
- Tel Aviv is a vibrant, multicultural city known for its startup ecosystem and digital innovation
- The city offers a high quality of life, with a mix of urban and beachside living
- Tel Aviv is also a major hub for the technology, media, and advertising industries
Work Schedule: Kendago offers a flexible work environment with core hours and a results-driven culture. Employees are expected to work 40 hours per week, with the possibility of remote work.
ASSUMPTION: Kendago's flexible work environment and results-driven culture allow employees to balance their personal and professional lives while maintaining high levels of productivity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the Marketing Director
- Final interview with the CEO or another senior executive
Key Assessment Areas:
- Analytical and problem-solving skills
- Creativity and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with Kendago's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and strategic thinking
- Research Kendago's company culture and values to ensure a strong cultural fit
ATS Keywords: Digital Brand Manager, Marketing, Brand Management, A/B Testing, Funnel Optimization, Conversion Rate Optimization, Market Analysis, Performance Analysis, PPC, Google Adwords, Facebook Advertising, Data Analysis, Creative Thinking, Project Management
ASSUMPTION: Kendago's interview process is designed to assess candidates' analytical, creative, and strategic thinking skills, as well as their cultural fit with the company's values.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Facebook Ads Manager
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Google Sheets)
ASSUMPTION: While not explicitly stated, experience with these tools and technologies would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Results-driven
- Continuous learning
- Customer-centric
Work Style:
- Data-driven and analytical
- Creative and strategic
- Results-oriented and goal-focused
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a data-driven and analytical environment?
- Are you able to balance creativity and strategic thinking with a results-oriented approach?
- Do you work well in a collaborative and team-oriented setting?
- Are you adaptable and able to thrive in a fast-paced and dynamic work environment?
ASSUMPTION: Kendago's company culture is characterized by innovation, collaboration, and a results-driven approach. Candidates should be able to thrive in a data-driven and analytical environment while also demonstrating creativity and strategic thinking.
⚠️ Potential Challenges
- The role requires a high degree of autonomy and the ability to manage multiple brands and initiatives simultaneously
- The fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment
- The role requires a strong understanding of the online advertising world, which can be complex and constantly evolving
- The competitive nature of the digital marketing and advertising industry may present challenges for candidates who are not comfortable with a high-pressure work environment
ASSUMPTION: While Kendago offers a flexible and collaborative work environment, the role of Digital Brand Manager presents unique challenges that require strong project management skills, adaptability, and a high tolerance for ambiguity.
📈 Similar Roles Comparison
- Digital Brand Manager vs. Brand Manager: The Digital Brand Manager role focuses specifically on digital marketing and advertising, while the Brand Manager role may encompass a broader range of marketing activities
- Digital Brand Manager vs. Marketing Manager: The Digital Brand Manager role is more focused on brand development and funnel optimization, while the Marketing Manager role may encompass a broader range of marketing activities, including advertising, promotions, and public relations
- Career path: The Digital Brand Manager role can serve as a stepping stone to more senior marketing roles, such as Marketing Director or Chief Marketing Officer, or to specialized roles within the digital marketing and advertising industry
ASSUMPTION: The Digital Brand Manager role is a specialized marketing role that focuses on digital marketing and advertising. While it shares some similarities with other marketing roles, it also presents unique opportunities for career growth and development.
📝 Sample Projects
- Developing and implementing a comprehensive marketing funnel optimization strategy for a new brand launch
- Conducting a market and competitor analysis to identify opportunities for growth and differentiation
- Leading A/B tests to maximize CVR and AOV for an existing brand's marketing funnel
- Collaborating with cross-functional teams to develop and execute a creative advertising campaign
ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and initiatives that the Digital Brand Manager may be involved in, from strategic planning and analysis to creative execution and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to brand development and funnel optimization?
- How does the Digital Brand Manager role fit into the company's overall marketing strategy?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to data-driven decision making and continuous improvement?
ASSUMPTION: These interview questions are designed to provide insight into Kendago's company culture, marketing strategy, and approach to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and strategic thinking
- Research Kendago's company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
